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2013
July
Telecom Ultra Broadband ‘Waiting is Over’ from Saatchi & Saatchi NZ
February
Tide Takes #2 Spot in Super Bowl Ad Meter
January
‘Genie’ Kaley Cuoco Grants Wishes in All-New Toyota RAV4 Commercial

2012
October
Trident Fresh Motivates Pet Shop Choir for Freshness
September
Saatchi & Saatchi Launches Magicians for The European Tour
August
Guinness Launches New Global Ad for 2012 Arthurs Day Celebrations
Toyota GT86 ‘The Real Deal’
June
Lenovo ‘Seize the Night’
January
Associação Cultural Videobrasil ‘Sesc: Escape Button’

2011
November
Lenovo ‘Do Devil’
October
Toyota Prius ‘People Person’
UCT Executive Education ‘Curious Times’
August
Nike ‘Addiction’
July
Late Night Snack
Telecom New Zealand ‘The Smartphone Network’
May
Toyota ‘Letter’
Angry Birds Live
T-Mobile ‘Royal Wedding’
February
Toyota Sienna ‘Swagger Wagon’
Andes ‘Friend Recovery’
January
Toyota ‘Prius Goes Plural’

2010
December
Holiday Sisomo
Reebok Taikan Viral
November
PlayStation ‘Victor’
October
Toyota ‘A Glass of Water’’
T-Mobile ‘Welcome Home’
September
NZ Army ‘Get What It Takes’

2009
July
dmexco 2009: Mobile Marketing
April
Wordsworth Books Augmented Reality

2008
March
United Nations ‘Voices’
February
Tide-to-Go ‘Talking Stain’

2007
February
Quiksilver ‘Dynamite Surfing’

2006
July
Lexus IS ‘Hologram’

03 February 2008: Today, Tide aired an advertisement for the #1 instant stain remover, Tide to Go, during Super Bowl XLII, marking the detergent category leader’s first foray into the Super Bowl and the first time for a Procter & Gamble brand since 2004. Tide to Go’s 30-second spot, created by Saatchi & Saatchi of New York, provided a humorous look at the consequences of embarrassing stains, with a “talking stain” overshadowing a job candidate’s interview. It was the national debut for the spot which received widespread industry recognition including a 2007 Cannes Silver Lion award. Tide to Go’s Super Bowl spot served as the launching pad for a new digital campaign and microsite - www.mytalkingstain.com - where consumers are encouraged to create their own ‘spoofs’ of the Talking Stain spot. The winning consumer ad will air on Primetime television later this year. Read full press release.


23 February 2007: To reach out to the community and make its brand applicable to the Nordic consumer, Quiksilver launched a viral campaign that received 10 million hits in the first 2 weeks; making it one of the fastest growing viral videos of all time. Campaign by Saatchi & Saatchi, Denmark.


10 July 2006: Lexus re-launched its performance sedan - the IS - with a sisomo campaign that laid out the challenge - “Why Live in One Dimension?” Campaign by Team One, California, USA.


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