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2013
July
Telecom Ultra Broadband ‘Waiting is Over’ from Saatchi & Saatchi NZ
February
Tide Takes #2 Spot in Super Bowl Ad Meter
January
‘Genie’ Kaley Cuoco Grants Wishes in All-New Toyota RAV4 Commercial

2012
October
Trident Fresh Motivates Pet Shop Choir for Freshness
September
Saatchi & Saatchi Launches Magicians for The European Tour
August
Guinness Launches New Global Ad for 2012 Arthurs Day Celebrations
Toyota GT86 ‘The Real Deal’
June
Lenovo ‘Seize the Night’
January
Associação Cultural Videobrasil ‘Sesc: Escape Button’

2011
November
Lenovo ‘Do Devil’
October
Toyota Prius ‘People Person’
UCT Executive Education ‘Curious Times’
August
Nike ‘Addiction’
July
Late Night Snack
Telecom New Zealand ‘The Smartphone Network’
May
Toyota ‘Letter’
Angry Birds Live
T-Mobile ‘Royal Wedding’
February
Toyota Sienna ‘Swagger Wagon’
Andes ‘Friend Recovery’
January
Toyota ‘Prius Goes Plural’

2010
December
Holiday Sisomo
Reebok Taikan Viral
November
PlayStation ‘Victor’
October
Toyota ‘A Glass of Water’’
T-Mobile ‘Welcome Home’
September
NZ Army ‘Get What It Takes’

2009
July
dmexco 2009: Mobile Marketing
April
Wordsworth Books Augmented Reality

2008
March
United Nations ‘Voices’
February
Tide-to-Go ‘Talking Stain’

2007
February
Quiksilver ‘Dynamite Surfing’

2006
July
Lexus IS ‘Hologram’

17 July 2013: Telecom New Zealand has brought its new high-speed Ultra Broadband range to market in full force, with its newest ad campaign sweeping onto Kiwis’ TV screens this week.

The 60” spot, titled Waiting is Over, speaks to New Zealanders’ most loved uses for the Internet, and to our growing appetite for faster, more reliable connections. It captures a series of frozen moments, linked by their demand for unadulterated, ultra-fast broadband.

“Executionally it feels like Telecom at its absolute best,” says Antonio Navas - ECD at Saatchi & Saatchi NZ. “We’re ecstatic that we’ve been able to bring such a great idea to life in such an impactful way.”

Read the full press release


7 February 2013: Tide’s Super Bowl Commercial, “Miracle Stain,” was rated the second best ad of the weekend’s big game in USA Today‘s prestigious Ad Meter poll.

Created by Saatchi & Saatchi New York, the :60 spot tells the story of the miraculous appearance of a shirt stain in the likeness of Joe Montana.

The commercial debuted with much fanfare and delight in the third quarter of Sunday night’s game between the Baltimore Ravens and San Francisco 49ers. “Miracle Stain” has garnered phenomenal press coverage and sits at the top of many “top Super Bowl ad” lists - including Ad Age, Creativity, Forbes and The New York Times.






17 August 2012: Toyota is launching a multi-million pound advertising campaign for its GT86 sports model. The “Real Deal” campaign, created by Saatchi & Saatchi London, celebrates Toyota’s return to its sports car heritage and reflects the rave reviews the GT86 has received* for offering an exhilarating, authentic driving experience.

Launching on 17th August with a 60 second TV spot, the “Real Deal” dramatises the story of a CGi man who has become tired of living in a superficial, artificial world. A 90 second edit will be seeded online with prominent automotive and entertainment blogs, and Youtube masthead and pre-roll activity will follow. Cinema spots are planned to coincide with the release of the new James Bond film, Skyfall.

Read full press release


8 June 2012: Saatchi & Saatchi New York have created an integrated campaign, anchored by a five minute short-film, “Seize the Night,” to showcase the heralded new Ultrabook laptop that combines the necessary functionality of a traditional computer and a youthful, chic design.

Filmed in Stockholm and shot like an actual movie, the short-film takes viewers on the fast-paced, covert journey of a group of friends, while poignantly emphasizing Ultrabook’s sleek, portable and sophisticated design at every turn.  The friends use the Ultrabook to coordinate the planning of a secret mission that is ultimately revealed to viewers at the end of the film.

Read full press release



21 November 2011: This TVC from Saatchi & Saatchi New York “features the Lenovo Do Devil, a suited hero that uses his Lenovo Tablets to power his unstoppable DO. He reviews a Powerpoint presentation while bungee jumping, edits his resume in a demolition race and hones his gaming skills while riding a tandem dirt bike. And to really see his skills in action, let him sketch a photo of you while mid-air! To see how you can do anything, anywhere like the Do Devil, go to DoDevil.com.” (Source: Hudson/Houston)


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