13 January 2012: For São Paulo’s 17th International Contemporary Art Festival, F/Nazca Saatchi & Saatchi, Brazil, created an online tool for people to escape from their virtual routines, that habit of checking out thousands of times the same websites every day. By logging on to http://www.botaodeescape.com it is possible to install this escape button by dragging the escape icon onto the toolbar of the browser. When clicked, it takes you, randomly, to several different websites, articles, images and videos recommended by the festival’s artists, including special guest Olafur Eliasson.
21 November 2011: This TVC from Saatchi & Saatchi New York “features the Lenovo Do Devil, a suited hero that uses his Lenovo Tablets to power his unstoppable DO. He reviews a Powerpoint presentation while bungee jumping, edits his resume in a demolition race and hones his gaming skills while riding a tandem dirt bike. And to really see his skills in action, let him sketch a photo of you while mid-air! To see how you can do anything, anywhere like the Do Devil, go to DoDevil.com.” (Source: Hudson/Houston)
21 October 2011: In the latest creative campaign for Prius, Toyota and Saatchi & Saatchi LA introduce a new character: the People Person. A dynamic performance piece, the People Person brings together 18 human bodies through artful choreography, wardrobe and direction (and the occasional special effect) to move and act as a single person going about a typical morning ritual.
The spots combine cool surrealism with a simple mission: to playfully introduce Prius Goes Plural-four Prius hybrid models, including the 3rd generation Prius, Prius v, Prius Plug-in and Prius c concept vehicle-while enhancing the unique place Prius holds in the hearts of consumers. In a nod to the diverse Prius community, the spots acknowledge that universal behaviors connect people, even though their vehicle preferences might vary. The verdant, rolling hills in the scene call to mind the positive impact hybrid vehicles can have on the environment. Read full press release.
5 October 2011: Saatchi & Saatchi Cape Town has developed an animated short film to introduce Executive Education, a sub-brand of the UCT Graduate School of Business (GSB) by showing how curiosity grows with new discoveries and in return rewards one.
Creative Director at Saatchi & Saatchi Cape Town, Sammy-Jane Thom says that Saatchi & Saatchi’s brief was to create a piece that would be used as a sales aid to introduce potential delegates, who are corporate executives, to the institution’s way of thinking and to be used as a standalone in media that supports long format (more than 60” duration) like the Internet and Cinema.
Off the platform of curiosity, Executive Education seeks to promote agility of thought through the premise that questions change the world, not answers. It is with a curious mind that new worlds open.
Thom says that in keeping with this way of thinking, Saatchi & Saatchi wanted to break the mould on the traditional Audio Visuals. “We didn’t want something expected and familiar to this audience. We wanted to create something that would leave viewers thinking, contemplating and inspired to explore.
“Our AV had to offer an alternative headspace to this audience, so that they would be receptive to the school’s offering. So we decided to go the route of animation, which allowed us to explore the world of metaphor.” Read full press release.
Creative Director: Ron Thompson
Illustration/Animation: Bill Sneed
27 July 2011: “Based on the premise that every Toyota owner has an anecdote about why they love their car, Mike McKay, Executive Creative Director of Saatchi & Saatchi L.A., came up with ‘Auto-Biography’, a Facebook community where Toyota drivers can share their stories. In an effort to connect with Toyota owners, ‘Auto-Biography’ enables people to upload videos and post photographs of experiences associated with their vehicle. Using real Toyota owners as its inspiration, the campaign has amassed a range of intriguing tales, from the everyday to the fantastical.” - Tom Eslinger, Worldwide Digital Creative Director, Saatchi & Saatchi
Client: Telecom New Zealand
Title: “The Smartphone Network”
Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Antonio Navas
Creative Director: Scott Huebscher
Creative Group Head: Anne Boothroyd
Copywriter: Jon Austin
Art Director: Rich Robson
Producer: Megan Robertson
Group Account Director: Simon Wedde
Senior Account Director: Michael Healy
Senior Strategist Ben: Fielding
Film Company: Prodigy Films
Director: Matt Palmer
Producer: Caz Hearn
Audio Post: Liquid
Post Production: Toybox
1 JUN 2011: “This ad is the most recent advertisement for Toyota de Puerto Rico by Badillo Nazca Saatchi & Saatchi. For many years they’ve built the reputation of the Toyota Brand based on the fact that Toyota cars last a long, long time.” Best Ads on TV
11 May 2011: Today hundreds of consumers will have the chance to experience the world’s number 1 smartphone game live in the latest installment of Deutsche Telekom’s “Life is for sharing” campaign. Its new campaign “Angry Birds live game” is a unique collaboration with Rovio’s No. 1 app Angry Birds, the cult game for mobile phones, along with Saatchi & Saatchi creative team.
...At the event shoot in a major European city of Barcelona the astonished audience got to experience the game’s well known characters live, from giant pigs, to flying birds, for one day only, everyone was able to experience the infectious experience of Angry Birds, but live. Passers-by become players, as with just a simple swipe of a finger on a smartphone screen they were able to activate a giant real-life catapult and take part in the game for real. Read full article at POPSOP.com
9 May 2011: In its first brand campaign for T-Mobile this year, Saatchi & Saatchi London launched a spoof video to commemorate the recent royal wedding of Kate Middleton and Prince William. The clip has been watched more than 20 million times on the T-Mobile ‘Life’s for Sharing’ YouTube channel and has proved to be a resounding viral success.
The 2 minute film clip features 15 royal lookalikes who have been selected to match actual members of the Royal family known to be attending Kate & Wills’ big day. The members of the royal wedding party dance their way down the aisle in front of a packed congregation in a routine choreographed to the 1990s top ten track House of Love East 17. Read full press release.
