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2014
August
Order Made Easy
Brands Embrace Shoppable Video
Pepsi Invites Drinkers to become Mixologists
July
Grosch Bottle Transforms into Movie Ticket
Virtual Reality: The Next Marketing Frontier
Drinks Tube Mixes Social, Real-Time and Cocktails
Adidas Releases Short-Format TV Series’
Lacoste Invites Shoppers to Not Remove Their Shoes
Heineken Help Revelers Discover ‘Where Next’
Birchbox Soho takes the Online World Offline
Cadbury Scans Facebook to Match Person to Chocolate
June
WhatsCook Helps Would-Be Cooks
Passions on the Wall
Google and Grocer Encourage Use of Scrapes
Augmented Makeup
May
Let Your Fingers do the Designing.
Posters Making Music
Amazon Lets People Make Shopping Lists Through Tweets
Google Now Tells You Where to Shop
April
Westfield Launch Touch Screen ‘Storefronts’
Instagram Surfing Is Here
Saatchi & Saatchi New York Create App for The Fabergé Big Egg Hunt
March
The Art of Chrome Light
Pepsi Transforms Bus Stop into Alternate Reality
Kenzo’s Pop-Up Store Makes A Statement
Time Machine Takes the New Generation Back to the Past
February
Study: Car Buyers Consult Online Before Dealerships
Fashion Goes 360
Video DJ
The Daisy Marc Jacobs Twitter Store
The Second Screen Creates Value
Vanish Kiwi Tip Exchange
High Scores Could Lead to Your Dream Job
January
Prepare to Be Pranked by Old Spice
Burritos Take Over TV

2013
December
Play Fetch with Eukanuba Online
Toyota Collaborator
Unsnooze – The Game
September
Outdoor Activation Celebrates MINIs
On Demand Football Pitch
Media Markt Brings Store Underground
McDonald’s Create Interactive Table
August
#6SecondScience
Ikea’s AR App Fits Furniture Into Your Home
Play Novalia’s Poster with Your Fingertips
City Streetlight Project Spreads Residents Around the City
Häagen-Dazs Uses Augmented Reality to Help ‘Temper’ Ice Cream
July
The Rise of the Virtual Showroom
BREAKFAST Creates Web-enabled Signpost
Nike App Helps Designers Choose Sustainable Materials
Planet Fitness Fights ‘Pintimidation’
24 Hour Shoppable Window
Brain Translates Hidden Message
June
Coca-Cola Unites Through Vending Machines
Virtual Kisses
Adobe Photoshop Enables Real-Time Advertising
May
Dunkin’ on Vine
Toyota’s Hidden Road Safety Campaign
Screens to Shop With
Integrating Print and Digital
Printed Wi-Fi
Atom Sized Film
Cups That Creates Instant Friends
April
Look Away to Pause
Google Glasses
Crowdsourcing “Veronica Mars”
58% Bank On Mobile
Wi-Fi Movie Poster
Instagram to Receive Recipes
Sak’s Helps Employees Eat Healthy
The Rise of the Second Screen
March
Day and Night Smartphone Use
Lexus Moves into Movies
February
Own Your Own Subway Virtual Store
KLM’s Personalized Maps
Lexus Blends-Out
January
Investing In Mobile Start-Ups To Reconnect
An App To Curbing The Wine Habits Of Scotland’s Women
Trend: Phablets Are The New Normal
Televisions Still Domination Media Consumption
Coca-Cola Happiness Machine Accepts Carols For Payment
Lenovo Launches Resolution Sharing on Facebook

2012
December
Mobile App That Lets Shoppers Skip The Checkout Line
October
Guinness Storehouse’s High-Tech Experience
McDonald’s China Brings Angry Birds Into Restaurants
Tide Asks NFL Fans to Show Their Colors
September
Kellogg’s Opens Tweet Shop
Tesco’s Virtual Supermarket
August
The Rise of Visual Social Media
The 5 Characteristics of Winning Ads
Retailers Connect With Teens Through Text
July
Automotive Retail Goes Mobile
May
Harrods’ Windows Get Dressed With Pinterest
March
Google+ Cadbury Equals Chocolate
Coca-Cola ‘Papertweetos’
Nature Valley Brings the Outdoors In
Tesco’s Delivery Dash
February
Clicks & Cravings
PepsiCo’s Latest Digital Correspondents
Aim to Spread the Love

P&G Unleashes Online
Procter & Gamble is among the major marketers trying to get consumer attention for their products through new media, including viral Web efforts, mobile phone podcasts, blogs, video games and “pop-up” retail stores.

iVillage Builds In SecondLife
“Women’s portal iVillage has launched a presence in virtual world Second Life. Unlike many other in-world campaigns, the strategy driving the NBC-owned site’s activities there is based on the actual dynamics of the community.” (Source: clickz.com)

Virtually Addicted
A lawsuit against IBM is reviving debate over whether Web overuse may be classified as an addiction. The answer will have big implications for business. (Source: businessweek.com)

Screens Attract at Times Square
“...Recently [advertisers] have discovered that down on the ground, new technology has given low cost, face-to-face marketing campaigns something of a cutting edge as consumers spread their messages on the Internet.” (Source: nytimes.com)

Coke Taps YouTube Stars
“After an initially cool reaction to amateur video auteurs, Coca-Cola is continuing its embrace of consumer creativity with a YouTube promotion that taps several of the site’s most popular video bloggers.” (Source: adweek.com)

BT Invents Semantic Television
Accidental Lovers, which will broadcast on Finnish television on December 27, is a romantic comedy with a difference - the ability of its viewers to influence the story line as the program airs. (Source: news.com.com)


My So-Called Virtual Life
Preparing a virtual-world pitch - “As teens experiment with identity in virtual reality environments, marketers are rushing to meet them. Here are some things they should keep in mind”. (Source: businessweek.com)

AdAge 360 Media Report
Download this comprehensive review on engaging consumers in a multiplatform world. (Source: adage.com)

Social Networking Goes Mobile
“Social Networking sites are working hard to offer their fans new features. Now the two biggest ones, YouTube and MySpace, went mobile, providing their members with the opportunity to network on the go.” (Source: cscout.com)

2007 Digital Future Report
The Center for the Digital Future at the USC Annenberg School has released its 2007 Digital Future Report. “This year’s report contains a large module looking at on-line communities and social networking in great detail”. (Source: digitalcenter.org)

Online Ads Grow In Britain
“Online advertising is racing ahead in Britain, growing at a roughly 40 percent annual rate, and is expected to account for as much as 14 percent of overall ad spending this year, according to media buying agencies.” (Source: nytimes.com)

Yahoo! And Reuters Search Out The Consumer
“Yahoo and Reuters are introducing a new effort to showcase photographs and video of news events submitted by the public.” (Source: nytimes.com)





The New Gold Standard
“...In our drive to be more connected, the byproduct of our collective enthusiasm has done something unthinkable: it’s lowered our standards. The people who create, the people who criticize, even the indifferent are paying attention to rampant amateurism.” (Source: clickz.com)

Agencies Look to Studios For Help
“As the lines continue to blur between advertising and entertainment, agencies are increasingly trying to act the role of content producers…But many shops and branded entertainment firms are finding that it takes more than honed pitch skills to get a show on the air.” (Source: adweek.com)

Sharp Pencil TV
The Future of TV is here! Sharp Pencil Quality TV, brought to you by Stane’s Island, enables you to download, print and assemble one of their readymade DIY kits.

Look, It’s Meez!
Meez.com allows you to customize your own avatar and send it to your friends.

Sight, Sound and eMotion
“Media extends our ability to interact with the world as well as our ability to retrieve and share information. As we move forward in the digital century, our extensions are growing in number and becoming increasingly human.” (Source: adotas.com)

The Next YouTubes
“There are more than 1,000 start-ups - referred to these days as Web 2.0 companies - using a new set of tools to quickly and cheaply create sites and services that would have taken years - and millions - to build in the ‘90s. Many are communities for sharing links, photos and videos…But the latest crop of Web 2.0 outfits employs varying strategies to cut past the crowd.” (Source: time.com)




Denuo Tips for Digital Success
Rishad Tobaccowala, CEO of the Publicis owned Denuo Group, “encapsulated his experiences…into a three prong game plan for making tomorrow’s business models tangible today”. (Source: zdnet.com)

All Talk No Digital
“Digital used to be the gorilla in the ad agency reception. Today, being able to service clients in digital as well as analogue media should no longer be that bit in the creds that gets glossed over, but a key plank in agencies’ business strategy.” (Source: brandrepublic.com)

Lessons For Today’s Digital Market
“With emerging media washing over the marketplace,...what are the key insights you need before your next client meeting, budget session or management hire?” AdWeek studies marketers, agencies and campaigns and consults McKinsey & Company, Accenture and Gartner Group to find cases that bring the most crucial lessons.” (Source: adweek.com)


MySpace Is Over
“It was only a matter of time, but the ship may have sailed. Maybe all the Murdoch media pushed it over the edge, but regardless, MySpace is old news. Well, maybe not old news, but it’s certainly lost its edge.” (Source: psfk.com)

The New Shape of Chocolate: Mobile
“...Cellphone makers want ‘in the hand graphics’, shapes that show personality and seperate them from generic phones. Instead of numbers - Motorola 88 or Nokia 8800 - phone companies are marketing, as well as shaping, phones electronic characters.” (Source: aiga.org)

How TV Is Killing Itself
Major TV networks “aren’t basing their decisions about how to use the Internet on how consumers use it or on how the Internet is evolving. Instead, they’re trying hard to leverage old models”. (Source: clickz.com)

Very Funny Ads
TBS’s new broadband destination has delivered an impressive 7.7 million video plays to fans of funny commercials in its first two weeks.


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