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2014
August
Order Made Easy
Brands Embrace Shoppable Video
Pepsi Invites Drinkers to become Mixologists
July
Grosch Bottle Transforms into Movie Ticket
Virtual Reality: The Next Marketing Frontier
Drinks Tube Mixes Social, Real-Time and Cocktails
Adidas Releases Short-Format TV Series’
Lacoste Invites Shoppers to Not Remove Their Shoes
Heineken Help Revelers Discover ‘Where Next’
Birchbox Soho takes the Online World Offline
Cadbury Scans Facebook to Match Person to Chocolate
June
WhatsCook Helps Would-Be Cooks
Passions on the Wall
Google and Grocer Encourage Use of Scrapes
Augmented Makeup
May
Let Your Fingers do the Designing.
Posters Making Music
Amazon Lets People Make Shopping Lists Through Tweets
Google Now Tells You Where to Shop
April
Westfield Launch Touch Screen ‘Storefronts’
Instagram Surfing Is Here
Saatchi & Saatchi New York Create App for The Fabergé Big Egg Hunt
March
The Art of Chrome Light
Pepsi Transforms Bus Stop into Alternate Reality
Kenzo’s Pop-Up Store Makes A Statement
Time Machine Takes the New Generation Back to the Past
February
Study: Car Buyers Consult Online Before Dealerships
Fashion Goes 360
Video DJ
The Daisy Marc Jacobs Twitter Store
The Second Screen Creates Value
Vanish Kiwi Tip Exchange
High Scores Could Lead to Your Dream Job
January
Prepare to Be Pranked by Old Spice
Burritos Take Over TV

2013
December
Play Fetch with Eukanuba Online
Toyota Collaborator
Unsnooze – The Game
September
Outdoor Activation Celebrates MINIs
On Demand Football Pitch
Media Markt Brings Store Underground
McDonald’s Create Interactive Table
August
#6SecondScience
Ikea’s AR App Fits Furniture Into Your Home
Play Novalia’s Poster with Your Fingertips
City Streetlight Project Spreads Residents Around the City
Häagen-Dazs Uses Augmented Reality to Help ‘Temper’ Ice Cream
July
The Rise of the Virtual Showroom
BREAKFAST Creates Web-enabled Signpost
Nike App Helps Designers Choose Sustainable Materials
Planet Fitness Fights ‘Pintimidation’
24 Hour Shoppable Window
Brain Translates Hidden Message
June
Coca-Cola Unites Through Vending Machines
Virtual Kisses
Adobe Photoshop Enables Real-Time Advertising
May
Dunkin’ on Vine
Toyota’s Hidden Road Safety Campaign
Screens to Shop With
Integrating Print and Digital
Printed Wi-Fi
Atom Sized Film
Cups That Creates Instant Friends
April
Look Away to Pause
Google Glasses
Crowdsourcing “Veronica Mars”
58% Bank On Mobile
Wi-Fi Movie Poster
Instagram to Receive Recipes
Sak’s Helps Employees Eat Healthy
The Rise of the Second Screen
March
Day and Night Smartphone Use
Lexus Moves into Movies
February
Own Your Own Subway Virtual Store
KLM’s Personalized Maps
Lexus Blends-Out
January
Investing In Mobile Start-Ups To Reconnect
An App To Curbing The Wine Habits Of Scotland’s Women
Trend: Phablets Are The New Normal
Televisions Still Domination Media Consumption
Coca-Cola Happiness Machine Accepts Carols For Payment
Lenovo Launches Resolution Sharing on Facebook

2012
December
Mobile App That Lets Shoppers Skip The Checkout Line
October
Guinness Storehouse’s High-Tech Experience
McDonald’s China Brings Angry Birds Into Restaurants
Tide Asks NFL Fans to Show Their Colors
September
Kellogg’s Opens Tweet Shop
Tesco’s Virtual Supermarket
August
The Rise of Visual Social Media
The 5 Characteristics of Winning Ads
Retailers Connect With Teens Through Text
July
Automotive Retail Goes Mobile
May
Harrods’ Windows Get Dressed With Pinterest
March
Google+ Cadbury Equals Chocolate
Coca-Cola ‘Papertweetos’
Nature Valley Brings the Outdoors In
Tesco’s Delivery Dash
February
Clicks & Cravings
PepsiCo’s Latest Digital Correspondents
Aim to Spread the Love

Second Life, After Death
“If the metaphors P&G marketing chief Jim Stengel uses to set up his keynotes are any indication, then Madison Avenue’s focus has shifted from DVR angst to virtuosity. Three years ago when Stengel last spoke at an AAAA media conference, he started on a TiVo hard drive. This year, he entered via Second Life.” (Source: publications.mediapost.com)

TV Ads Are Inescapable
“TV screens in shops and malls display ads to people when they are closest to their wallets, and some advertising executives think point-of-purchase advertising may yield the highest increase in sales.” (Source: nytimes.com)

Sports and In-Game Advertising
“Two industry experts discuss the potential for hawking products via athletics-themed massively multiplayer online games.” (Source: businessweek.com)

BBC Makes Deal With YouTube
“The BBC has confirmed a deal with YouTube to make programming available online via three new channels.” (Source: technology.guardian.co.uk)

Magnum Does The Oscars
Magnum Photos adds motion to iconic Oscar images for an interesting display of sisomo.


The New Video Arcade
Cinegames could be what the future of gaming looks like. The Spanish company has transformed a small theater in a huge suburban multiplex into a “hybrid theater with all the digital fire and fury of a video game”. (Source: nytimes.com)

Today’s Hip Billboard
“Marketers agree the potential is there for mobile phones to become a major ad medium, but providers still have concerns about violating subscribers’ privacy and annoying them with unwanted sales pitches.” They’re calling the mobile phone ‘the brand in your hand’. (Source: boston.com)

Google Theater
Google’s company channel on YouTube.

The Internet and the End of Privacy
“As younger people reveal their private lives on the Internet, the older generation looks on with alarm and misapprehension not seen since the early days of rock and roll. The future belongs to the uninhibited.” (Source: nymag.com)

Transit TV
“NBC’s Los Angeles stations will deliver local news, weather, sports and entertainment programming to Los Angeles County bus riders on Transit TV.” (Source: mediabuyerplanner.com)

It’s Not TV. It’s TVU.
“Paul Shen has seen the future of television. Unfortunately for TV networks, that future looks an awful lot like the future of music.” (Source: fastcompany.com)


Let Consumers Be Creative Ambassadors
“Saatchi & Saatchi LA’s interactive creative director talks about Toyota’s emotionally charged Hybrid Synergy Drive site, and coming to terms with forming a community connection that thrives with or without brand involvement.” (Source: imediaconnection.com)

Hammer & Coop
MINI USA plans to release six action-packed viral videos featuring young Hollywood talent debuts over the next month.

Every Journey Needs A Journal
The Wall Street Journal debuts an online campaign focused on telling the personal stories of some of its more famous readers.

Do They Still Want Their MTV?
MTV is trying to make its way in a multidevice, multiplatform, multichannel world, most of which is being programmed by a 16-year-old. (Source: nytimes.com)

Browsegoods.com
Dotted Pair has launched a shopping comparison search engine that works like Google Maps for merchandise.

Web Video Vaults Are Full, Coffers Are Not
“It’s one of the most-hyped developments in marketing, yet online video still accounts for only a tiny fraction of the $280 billion ad market, and less than
5% - about $775 million - of the $20 billion online-ad industry in 2007, according to eMarketer.” (Source: adage.com)


Video - The Next Level
“Some of the smartest new companies on the Net are those that are doing content collectors one better…[It] is one of the hot opportunities in new new media: hyperaggregation.” (Source: money.cnn.com)

India’s Golden Age of Television
Television ownership is growing fast in India. There are roughly 105 million homes with televisions in India, up from 88 million in 2000. (Source: nytimes.com)

The Web Is Just For You
“Web personalization tools are advancing to the point where it is conceivable to imagine a virtual Internet tailored to the interests and tastes of each individual user.” (Source: businessweek.com)

Digital Revenue On The Rise
“MySpace generates close to $25 million in monthly advertising revenue and is growing by nearly 30 percent each quarter, said News Corp. chairman and CEO Rupert Murdoch.” (Source: adweek.com)

Ads Made By You
“Several companies are offering automated ad creation over the Internet and ad placement services that can be used to focus marketing efforts.” (Source: nytimes.com)

Bud.tv Launches To Mixed Reviews
Budweiser’s online video-on-demand network has launched to mixed reviews. Some call it lame, others says it provides great product placement.







Reuters Offer Mobile Video
Reuters has added video clips to its mobile site, making it the first news service in the U.S. to offer video content to mobile users. (Source: clickz.com)

Person Of The Year: You
“The annual honor for 2006 went to each and every one of us, as Time cited the shift from institutions to individuals citizens of the new digital democracy, as the magazine put it. The winners this year were anyone using or creating content on the World Wide Web.” (Source: abcnews.go.com)

Old Model Versus Speedster
“As they ponder how to outdo YouTube, media giants like NBC Universal and Viacom are discussing partnering to build a competing distributor of Internet video.” (Source: nytimes.com)

BT Invents Semantic TV
Accidental Lovers, which will broadcast on Finnish television on December 27, is a romantic comedy with a difference - the ability of its viewers to influence the story line as the program airs.” (Source: news.com.com)

Henry Jenkins Responds to Planners
Henry Jenkins, author of Convergence Culture: Where Old and New Media Collide, writes a two-part response on developments in transmedia planning.


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