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2014
August
Order Made Easy
Brands Embrace Shoppable Video
Pepsi Invites Drinkers to become Mixologists
July
Grosch Bottle Transforms into Movie Ticket
Virtual Reality: The Next Marketing Frontier
Drinks Tube Mixes Social, Real-Time and Cocktails
Adidas Releases Short-Format TV Series’
Lacoste Invites Shoppers to Not Remove Their Shoes
Heineken Help Revelers Discover ‘Where Next’
Birchbox Soho takes the Online World Offline
Cadbury Scans Facebook to Match Person to Chocolate
June
WhatsCook Helps Would-Be Cooks
Passions on the Wall
Google and Grocer Encourage Use of Scrapes
Augmented Makeup
May
Let Your Fingers do the Designing.
Posters Making Music
Amazon Lets People Make Shopping Lists Through Tweets
Google Now Tells You Where to Shop
April
Westfield Launch Touch Screen ‘Storefronts’
Instagram Surfing Is Here
Saatchi & Saatchi New York Create App for The Fabergé Big Egg Hunt
March
The Art of Chrome Light
Pepsi Transforms Bus Stop into Alternate Reality
Kenzo’s Pop-Up Store Makes A Statement
Time Machine Takes the New Generation Back to the Past
February
Study: Car Buyers Consult Online Before Dealerships
Fashion Goes 360
Video DJ
The Daisy Marc Jacobs Twitter Store
The Second Screen Creates Value
Vanish Kiwi Tip Exchange
High Scores Could Lead to Your Dream Job
January
Prepare to Be Pranked by Old Spice
Burritos Take Over TV

2013
December
Play Fetch with Eukanuba Online
Toyota Collaborator
Unsnooze – The Game
September
Outdoor Activation Celebrates MINIs
On Demand Football Pitch
Media Markt Brings Store Underground
McDonald’s Create Interactive Table
August
#6SecondScience
Ikea’s AR App Fits Furniture Into Your Home
Play Novalia’s Poster with Your Fingertips
City Streetlight Project Spreads Residents Around the City
Häagen-Dazs Uses Augmented Reality to Help ‘Temper’ Ice Cream
July
The Rise of the Virtual Showroom
BREAKFAST Creates Web-enabled Signpost
Nike App Helps Designers Choose Sustainable Materials
Planet Fitness Fights ‘Pintimidation’
24 Hour Shoppable Window
Brain Translates Hidden Message
June
Coca-Cola Unites Through Vending Machines
Virtual Kisses
Adobe Photoshop Enables Real-Time Advertising
May
Dunkin’ on Vine
Toyota’s Hidden Road Safety Campaign
Screens to Shop With
Integrating Print and Digital
Printed Wi-Fi
Atom Sized Film
Cups That Creates Instant Friends
April
Look Away to Pause
Google Glasses
Crowdsourcing “Veronica Mars”
58% Bank On Mobile
Wi-Fi Movie Poster
Instagram to Receive Recipes
Sak’s Helps Employees Eat Healthy
The Rise of the Second Screen
March
Day and Night Smartphone Use
Lexus Moves into Movies
February
Own Your Own Subway Virtual Store
KLM’s Personalized Maps
Lexus Blends-Out
January
Investing In Mobile Start-Ups To Reconnect
An App To Curbing The Wine Habits Of Scotland’s Women
Trend: Phablets Are The New Normal
Televisions Still Domination Media Consumption
Coca-Cola Happiness Machine Accepts Carols For Payment
Lenovo Launches Resolution Sharing on Facebook

2012
December
Mobile App That Lets Shoppers Skip The Checkout Line
October
Guinness Storehouse’s High-Tech Experience
McDonald’s China Brings Angry Birds Into Restaurants
Tide Asks NFL Fans to Show Their Colors
September
Kellogg’s Opens Tweet Shop
Tesco’s Virtual Supermarket
August
The Rise of Visual Social Media
The 5 Characteristics of Winning Ads
Retailers Connect With Teens Through Text
July
Automotive Retail Goes Mobile
May
Harrods’ Windows Get Dressed With Pinterest
March
Google+ Cadbury Equals Chocolate
Coca-Cola ‘Papertweetos’
Nature Valley Brings the Outdoors In
Tesco’s Delivery Dash
February
Clicks & Cravings
PepsiCo’s Latest Digital Correspondents
Aim to Spread the Love

Super Bowl XLVIII showed the level of engagement that can be created through the use of social media.


Vanish New Zealand has set up the ‘Vanish Kiwi Tip Exchange’, encouraging users to share washing tips with one another.


All those hours playing video games could lead you to your dream job.


Old Spice makes use of prank websites and a dry wit to bring its products to its audience.


Chipotle are producing original TV series ‘Farmed and Dangerous’, a new show about ethical food sourcing which will premiere on Hulu.


Conceived by Saatchi & Saatchi Singapore, Eukanuba’s Play Fetch is a unique Facebook application that enables you to launch tennis balls anywhere in the world directly from your computer to dogs at Pets Haven Animal Shelter in Victoria, Australia.


Toyota and Saatchi & Saatchi LA’s new collaborative configurator makes car buying truly social.


To encourage Nord’s and their neighbors to get out of bed, Philips developed, Unsnooze – The Game, for iOS, which turns getting out of bed into a competitive game.


Drivers of the classic British car, MINI, are being celebrated through an outdoor campaign that includes the use of digital screens along one of London’s main roads that flash messages directly to MINI drivers as they go passed.


image

Source: nikeblog.com

In the Spanish capital of Madrid, people are able to request Nike for a pop-up football pitch in six different city neighbours, as a part of a #mipista campaign. Players request a pitch using their smartphones, and once an order is placed, Nike specialists drive to the location with a laser system and crane and use laser beams to create an augmented football pitch where two teams of five can play.

 


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