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SISOMO PODCAST - 20 November 2006
Tony Granger, Creative Director of Saatchi & Saatchi New York, and Sisomo.com’s Nicole Johnson discuss the ideas process and the future of ideas in the age of sisomo.

TV Budgets Move to Online Video
A majority of top ad industry executives expect a significant share of their broadcast and cable TV advertising budgets to shift to online video buys within the next few years.

IBM Gets A Second Life
IBM Chief Executive Samuel S. Palmisano is about to make his mark as the first big-league CEO to appear in a virtual-world setting.

The Internet in Shackles
“...There’s an eerie silence around a much more fundamental issue: freedom on the Internet and how GoogleTube is already eating away at that freedom – our unfettered ability to find anything online, anytime, anywhere.” (Source: adotas.com)

A Preview Of The Future
Fortune’s David Kirkpatrick looks into the future: “There’s no reason why some version of a 3D world couldn’t eventually offer as much functionality as we get today on the Web.” (Source: money.cnn.com)

Social Media Not Mass Media
Entrepreneur and media commentator, Robert Young, writes about how brand advertisers can not “simply transport their traditional ad models (optimized for mass media) to the new world of social media”.

Yahoo!‘s Peanut Butter Manifesto
“An internal document by Brad Garlinghouse, a Yahoo senior vice president, says Yahoo is spreading its resources too thinly, like peanut butter on a slice of bread.” (Source: online.wsj.com)

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Apple On Airlines
“Airline passengers will soon be able to connect their iPods to in-flight entertainment systems and watch their favorite videos without fear of running out of battery power while traveling” on Air France, Continental Airlines, Delta Air Lines, Emirates, KLM and UAL Corp’s United Airlines. (Source: nzherald.co.nz)

Brand Recall
A new study from Phoenix Marketing International has examined advertising recall for 70 of the top video games on today’s market. Some of the top brands gamers remembered included Coke, Pepsi, Nike, and Adidas.

BenettonTalk
Benetton wakes up from its online marketing limbo and comes up with an interesting blog project that comments on the environment, rights, diversity, local communities and development.

An Automotive Revolution
Toyota’s Hybrid Synergy Drive is changing the world, one car at a time. Watch, listen and read individuals tell their stories on how their Toyota’s fuel efficiency, low emissions, performance and quietness has changed their lives.

Internet Video on Television
TiVo plans to introduce features that will allow people to use its digital video recorders to watch some video programming from the Internet on their televisions. (Source: nytimes.com)

Disney Moves Into Games
The Walt Disney Company’s Buena Vista Game unit will “start a video game studio that would focus on creating new and Disney-inspired titles for Nintendo’s hand-held DS player and the Wii console”. (Source: nytimes.com)

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Working Social Media
A group of panelists at the ad:tech conference in New York “prepped marketers on how to shop for ad space on social networks by looking for the good sites that exist because users engage them”. (Source: dmnews.com)

Old and New Media - Friends Not Foes
“If content is king, then its queen is making money. This marriage of substance and sales has driven progress and profits in the media world for decades. The Internet has been and will continue to be no different, in our view. This is why we believe Internet companies that enable and promote revenue generation from their content should be viewed as critical allies of, not necessarily competitors to, traditional media companies.” (Source: businessweek.com)

Watching and Buying
Companies are creating their own media “which they hope will be entertaining enough to endear viewers to the brands behind them”. (Souce: iht.com)

P&G’s Virtual Shops
Procter & Gamble has created a new research facility which uses computer-generated imagery to re-create shops.

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The New Gold Standard
“...In our drive to be more connected, the byproduct of our collective enthusiasm has done something unthinkable: it’s lowered our standards. The people who create, the people who criticize, even the indifferent are paying attention to rampant amateurism.” (Source: clickz.com)

Agencies Look to Studios For Help
“As the lines continue to blur between advertising and entertainment, agencies are increasingly trying to act the role of content producers…But many shops and branded entertainment firms are finding that it takes more than honed pitch skills to get a show on the air.” (Source: adweek.com)

Sharp Pencil TV
The Future of TV is here! Sharp Pencil Quality TV, brought to you by Stane’s Island, enables you to download, print and assemble one of their readymade DIY kits.

Look, It’s Meez!
Meez.com allows you to customize your own avatar and send it to your friends.

Sight, Sound and eMotion
“Media extends our ability to interact with the world as well as our ability to retrieve and share information. As we move forward in the digital century, our extensions are growing in number and becoming increasingly human.” (Source: adotas.com)

The Next YouTubes
“There are more than 1,000 start-ups - referred to these days as Web 2.0 companies - using a new set of tools to quickly and cheaply create sites and services that would have taken years - and millions - to build in the ‘90s. Many are communities for sharing links, photos and videos…But the latest crop of Web 2.0 outfits employs varying strategies to cut past the crowd.” (Source: time.com)

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Virtual World, Real Money
“…The sudden rush of real companies into so-called virtual worlds mirrors the evolution of the Internet itself, which moved beyond an educational and research network in the 1990’s to become a commercial proposition - but not without complaints from some quarters that the medium’s purity would be lost”. (Source: nytimes.com)

Not Just Eyeballs, But Ears
“Most marketers will find it pretty easy to articulate what the look of their brand is; its feel; its tone; its personality; its values. But I suspect not many people would have an immediate and very definite answer to the question, ‘What does your brand sound like?’.” (Source: adotas.com)

Advertising’s New Frontier
Advertising agency, WPP, “is to make its own television dramas across the world so that it can exploit advertising and use the programmes to promote its clients’ goods through product placement and sponsorship”. (Source: timesonline.com)

Shock The Monkey
“Peter Gabriel recently posted the musical ingredients of his 1982 classic Shock the Monkey and inviting fans to morph it into something new and original. The resulting Shock the Monkey remix contest.” (Source: businessweek.com)

Monk-e-Mail
A simple, yet infectious, viral campaign by CareerBuilder.com.

How GoogTube Will Change Media and Marketing
“What does Google’s $1.65 billion acquisition of YouTube really mean for the future of online video-related media and marketing?” (Source: adage.com)

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Agency Avatars
Bartle Bogle Hegarty, Leo Burnett Worldwide and London production company Rivers Run Red, have set up shop in Second Life. (Source: adweek.com)

Educate the Boomers
“Baby boomers are not prepared for retirement, and therefore insurers could be missing out on business. Some companies are stepping up, using technology to capture this pending market.” (Source: insurancenetworking.com)

Why Online Video Is Hot
“As TV viewing habits change, media companies – and advertisers – are looking elsewhere: They’ve set their sights on a new breed of startups.” (Source: businessweek.com)

Fiat’s Interactive Cinema
Automobile company, Fiat, features a six-minute-long interactive movie in Brazilian cinemas that allows you to “choose you own adventure”. (Source: MIT Advertising Lab)

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Denuo Tips for Digital Success
Rishad Tobaccowala, CEO of the Publicis owned Denuo Group, “encapsulated his experiences…into a three prong game plan for making tomorrow’s business models tangible today”. (Source: zdnet.com)

All Talk No Digital
“Digital used to be the gorilla in the ad agency reception. Today, being able to service clients in digital as well as analogue media should no longer be that bit in the creds that gets glossed over, but a key plank in agencies’ business strategy.” (Source: brandrepublic.com)

Lessons For Today’s Digital Market
“With emerging media washing over the marketplace,...what are the key insights you need before your next client meeting, budget session or management hire?” AdWeek studies marketers, agencies and campaigns and consults McKinsey & Company, Accenture and Gartner Group to find cases that bring the most crucial lessons.” (Source: adweek.com)

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MySpace Is Over
“It was only a matter of time, but the ship may have sailed. Maybe all the Murdoch media pushed it over the edge, but regardless, MySpace is old news. Well, maybe not old news, but it’s certainly lost its edge.” (Source: psfk.com)

The New Shape of Chocolate: Mobile
“...Cellphone makers want ‘in the hand graphics’, shapes that show personality and seperate them from generic phones. Instead of numbers - Motorola 88 or Nokia 8800 - phone companies are marketing, as well as shaping, phones electronic characters.” (Source: aiga.org)

How TV Is Killing Itself
Major TV networks “aren’t basing their decisions about how to use the Internet on how consumers use it or on how the Internet is evolving. Instead, they’re trying hard to leverage old models”. (Source: clickz.com)

Very Funny Ads
TBS’s new broadband destination has delivered an impressive 7.7 million video plays to fans of funny commercials in its first two weeks.

Brands Turn to Digital to Reach Consumers

Technology Lets Ads Get Personal
“Companies are constantly looking for new ways to reach consumers and some are turning to new technology to make their brands stand out from the rest”. Source: bbc.co.uk

Advertising Agencies Banking On Digital Media
“Digital media is catching on as one of the best and most cost-effective communications tools, which some advertising agencies are banking on to spread the message about their clients’ products.” Source: nationmultimedia.com

Marketing To Kids Where They Live
“As companies try to build or keep relevancy among young people, they’re increasingly tailoring marketing campaigns specifically to social networks. These go far beyond placing banner ads on site, and involve interaction with users.” Source: businessweek.com

UbuWeb and The Next Big Thing

22 August 2006 | Image source: www.mercerunion.org

UbuWeb
Now you can watch avant-garde films by the likes of George Brecht, Luis Bunuel, Jean Cocteau and Man Ray for free. UbuWeb has relaunched its film and video section to include liner notes and over 300 clips.

The Next Big Thing
Over the past couple of months, major ad agencies “have been taking small stakes in new communications platforms, from video game publishers to social networks to broadband video providers. The hope is to foster relationships with these new players and help guide their development of ad models, while gaining a glimpse into how the digital media landscape is evolving.” Source: adweek.com

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