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2014
August
Order Made Easy
Brands Embrace Shoppable Video
Pepsi Invites Drinkers to become Mixologists
July
Grosch Bottle Transforms into Movie Ticket
Virtual Reality: The Next Marketing Frontier
Drinks Tube Mixes Social, Real-Time and Cocktails
Adidas Releases Short-Format TV Series’
Lacoste Invites Shoppers to Not Remove Their Shoes
Heineken Help Revelers Discover ‘Where Next’
Birchbox Soho takes the Online World Offline
Cadbury Scans Facebook to Match Person to Chocolate
June
WhatsCook Helps Would-Be Cooks
Passions on the Wall
Google and Grocer Encourage Use of Scrapes
Augmented Makeup
May
Let Your Fingers do the Designing.
Posters Making Music
Amazon Lets People Make Shopping Lists Through Tweets
Google Now Tells You Where to Shop
April
Westfield Launch Touch Screen ‘Storefronts’
Instagram Surfing Is Here
Saatchi & Saatchi New York Create App for The Fabergé Big Egg Hunt
March
The Art of Chrome Light
Pepsi Transforms Bus Stop into Alternate Reality
Kenzo’s Pop-Up Store Makes A Statement
Time Machine Takes the New Generation Back to the Past
February
Study: Car Buyers Consult Online Before Dealerships
Fashion Goes 360
Video DJ
The Daisy Marc Jacobs Twitter Store
The Second Screen Creates Value
Vanish Kiwi Tip Exchange
High Scores Could Lead to Your Dream Job
January
Prepare to Be Pranked by Old Spice
Burritos Take Over TV

2013
December
Play Fetch with Eukanuba Online
Toyota Collaborator
Unsnooze – The Game
September
Outdoor Activation Celebrates MINIs
On Demand Football Pitch
Media Markt Brings Store Underground
McDonald’s Create Interactive Table
August
#6SecondScience
Ikea’s AR App Fits Furniture Into Your Home
Play Novalia’s Poster with Your Fingertips
City Streetlight Project Spreads Residents Around the City
Häagen-Dazs Uses Augmented Reality to Help ‘Temper’ Ice Cream
July
The Rise of the Virtual Showroom
BREAKFAST Creates Web-enabled Signpost
Nike App Helps Designers Choose Sustainable Materials
Planet Fitness Fights ‘Pintimidation’
24 Hour Shoppable Window
Brain Translates Hidden Message
June
Coca-Cola Unites Through Vending Machines
Virtual Kisses
Adobe Photoshop Enables Real-Time Advertising
May
Dunkin’ on Vine
Toyota’s Hidden Road Safety Campaign
Screens to Shop With
Integrating Print and Digital
Printed Wi-Fi
Atom Sized Film
Cups That Creates Instant Friends
April
Look Away to Pause
Google Glasses
Crowdsourcing “Veronica Mars”
58% Bank On Mobile
Wi-Fi Movie Poster
Instagram to Receive Recipes
Sak’s Helps Employees Eat Healthy
The Rise of the Second Screen
March
Day and Night Smartphone Use
Lexus Moves into Movies
February
Own Your Own Subway Virtual Store
KLM’s Personalized Maps
Lexus Blends-Out
January
Investing In Mobile Start-Ups To Reconnect
An App To Curbing The Wine Habits Of Scotland’s Women
Trend: Phablets Are The New Normal
Televisions Still Domination Media Consumption
Coca-Cola Happiness Machine Accepts Carols For Payment
Lenovo Launches Resolution Sharing on Facebook

2012
December
Mobile App That Lets Shoppers Skip The Checkout Line
October
Guinness Storehouse’s High-Tech Experience
McDonald’s China Brings Angry Birds Into Restaurants
Tide Asks NFL Fans to Show Their Colors
September
Kellogg’s Opens Tweet Shop
Tesco’s Virtual Supermarket
August
The Rise of Visual Social Media
The 5 Characteristics of Winning Ads
Retailers Connect With Teens Through Text
July
Automotive Retail Goes Mobile
May
Harrods’ Windows Get Dressed With Pinterest
March
Google+ Cadbury Equals Chocolate
Coca-Cola ‘Papertweetos’
Nature Valley Brings the Outdoors In
Tesco’s Delivery Dash
February
Clicks & Cravings
PepsiCo’s Latest Digital Correspondents
Aim to Spread the Love

Web app, Into the Static, makes Instagram your own personal TV channel.


The Fabergé Big Egg Hunt is upon New York City, and Saatchi & Saatchi New York are bringing cutting-edge technology to the age old tradition.


With the celebration of TED’s 30th annual conference approaching, something special was planned to mark the occasion; a sculptural installation powered by the connectivity of Google Chrome.


Source: youtube.com/Pepsi Max UK

31 March 2014: Always one to make something fun, Pepsi Max have turned a regular old bus stop into possibly the greatest Alternate Reality experience ever.

Pepsi installed a fake window in a London bus shelter, and onlookers were subjected to images of invading aliens, giant robots, a subterranean tentacle creature and a tiger. While no panic was caused, it did cause a few people to make a few double takes.


French fashion house, Kenzo have created a pop-up store with an interactive store-front showcasing the depletion of our oceans fish to window-shoppers, in aid of spreading awareness and preserving ocean life. 


Source: youtube.com/Toronto Film Festival

5 March 2014: In an inventive use of a now common social media platform, the Toronto Silent Film Festival launched the Instagram Time Machine to connect with a younger, digitally savvy audience.  Users who signed up to the account and turned their phones vertically were presented with a virtual tour of the life and film career of celebrated silent movie star Charlie Chaplin. The visual timeline includes facts, movie posters and clips of the actor.


The internet and social media have change everything… Including how we buy cars. 


Fashion label Sass & Bide’s latest campaign brings both the power of advertising and retail together in a very clever creative approach.


A music video for Nightbus is made from two videos rolled into one and presenting a radical rethinking of user engagement.


Source: YouTube.com/MarcJacobs

6 February 2014: Fashion designer Marc Jacobs is taking the relationship between social media and commerce to another level with an original new concept pop-up store for his Daisy fragrance line.

During New York Fashion Week dollars will have no meaning at the Daisy Marc Jacobs Tweet Shop, as all purchases will be made through the use of various social media platforms including Facebook and Twitter.

The pop-up store will draw upon a whole range of sensory impulse, which will include couches, artwork and a live DJ. The store has been designed as a way for customers to easily engage with the brand. Competitions will also be used to drive engagement and social media currency in the store.

The Daisy Marc Jacobs Tweet Shop, located in Soho at 462 West Broadway, will be open from February 7 until February 9, 2014 .


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