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2014
August
Order Made Easy
Brands Embrace Shoppable Video
Pepsi Invites Drinkers to become Mixologists
Grosch Bottle Transforms into Movie Ticket
Virtual Reality: The Next Marketing Frontier
July
Drinks Tube Mixes Social, Real-Time and Cocktails
Adidas Releases Short-Format TV Series’
Lacoste Invites Shoppers to Not Remove Their Shoes
Heineken Help Revelers Discover ‘Where Next’
Birchbox Soho takes the Online World Offline
Cadbury Scans Facebook to Match Person to Chocolate
June
WhatsCook Helps Would-Be Cooks
Passions on the Wall
Google and Grocer Encourage Use of Scrapes
Augmented Makeup
May
Let Your Fingers do the Designing.
Posters Making Music
Amazon Lets People Make Shopping Lists Through Tweets
Google Now Tells You Where to Shop
April
Westfield Launch Touch Screen ‘Storefronts’
Instagram Surfing Is Here
Saatchi & Saatchi New York Create App for The Fabergé Big Egg Hunt
The Art of Chrome Light
March
Pepsi Transforms Bus Stop into Alternate Reality
Kenzo’s Pop-Up Store Makes A Statement
Time Machine Takes the New Generation Back to the Past
February
Study: Car Buyers Consult Online Before Dealerships
Fashion Goes 360
Video DJ
The Daisy Marc Jacobs Twitter Store
The Second Screen Creates Value
Vanish Kiwi Tip Exchange
High Scores Could Lead to Your Dream Job
January
Prepare to Be Pranked by Old Spice
Burritos Take Over TV

2013
December
Play Fetch with Eukanuba Online
Toyota Collaborator
Unsnooze – The Game
September
Outdoor Activation Celebrates MINIs
On Demand Football Pitch
Media Markt Brings Store Underground
McDonald’s Create Interactive Table
August
#6SecondScience
Ikea’s AR App Fits Furniture Into Your Home
Play Novalia’s Poster with Your Fingertips
City Streetlight Project Spreads Residents Around the City
Häagen-Dazs Uses Augmented Reality to Help ‘Temper’ Ice Cream
The Rise of the Virtual Showroom
July
BREAKFAST Creates Web-enabled Signpost
Nike App Helps Designers Choose Sustainable Materials
Planet Fitness Fights ‘Pintimidation’
24 Hour Shoppable Window
Brain Translates Hidden Message
June
Coca-Cola Unites Through Vending Machines
Virtual Kisses
Adobe Photoshop Enables Real-Time Advertising
May
Dunkin’ on Vine
Toyota’s Hidden Road Safety Campaign
Screens to Shop With
Integrating Print and Digital
Printed Wi-Fi
Atom Sized Film
Cups That Creates Instant Friends
April
Look Away to Pause
Google Glasses
Crowdsourcing “Veronica Mars”
58% Bank On Mobile
Wi-Fi Movie Poster
Instagram to Receive Recipes
Sak’s Helps Employees Eat Healthy
The Rise of the Second Screen
March
Day and Night Smartphone Use
Lexus Moves into Movies
February
Own Your Own Subway Virtual Store
KLM’s Personalized Maps
Lexus Blends-Out
January
Investing In Mobile Start-Ups To Reconnect
An App To Curbing The Wine Habits Of Scotland’s Women
Trend: Phablets Are The New Normal
Televisions Still Domination Media Consumption
Coca-Cola Happiness Machine Accepts Carols For Payment
Lenovo Launches Resolution Sharing on Facebook

2012
December
Mobile App That Lets Shoppers Skip The Checkout Line
October
Guinness Storehouse’s High-Tech Experience
McDonald’s China Brings Angry Birds Into Restaurants
Tide Asks NFL Fans to Show Their Colors
September
Kellogg’s Opens Tweet Shop
Tesco’s Virtual Supermarket
August
The Rise of Visual Social Media
The 5 Characteristics of Winning Ads
Retailers Connect With Teens Through Text
July
Automotive Retail Goes Mobile
May
Harrods’ Windows Get Dressed With Pinterest
March
Google+ Cadbury Equals Chocolate
Coca-Cola ‘Papertweetos’
Nature Valley Brings the Outdoors In
Tesco’s Delivery Dash
Clicks & Cravings
February
PepsiCo’s Latest Digital Correspondents
Aim to Spread the Love

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Source: itune.apple.com

8 August 2014: The struggles of ordering pizza are finally over, thanks to a new iOS app that lets users order pizza with the push of a button.

After downloading the free app ‘Push for Pizza’ users input their payment information, their address, their preferred local pizza joint and whether they prefer cheese or pepperoni. Push for Pizza saves all this information so that the next time the user is craving a slice of pie all they have to do is push the pizza button. Push for Pizza even works out the tip and adds this to the payment so there is no searching for quarters between couch cushions.

The app, created by a group of teens, relies on online meal ordering and payment site ordr.in, a site that itself links up with other food order sites like Delivery.com


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Source: net-a-porter.com

7 August 2014: Fashion brands are embracing interactive video, with Levi and luxury fashion e-tailer Net-A-Porter both releasing shoppable videos.

Created by Ciematique, Net-A-Porters video- touted as the first “shoppable fashion film” - features touchable ‘hot spots’ that when touched lets the viewer add products to their ‘personal boutique’, share via social media, or purchase the items directly from the online store.

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Source: levi.com

Levi’s film ‘Live in Levi’s’ seeks to tell the story of the people who wear its jeans. The video features a selection of influencers from across the globe discussing their love of the brand and how they wear their jeans. Throughout the film, ‘click-to-buy’ buttons appear, allowing viewers to purchase selected items.

In addition to the two films being shoppable, both have a strong focus on storytelling - whether real or in the case of Net-A-Porter fantasy. Another medium used to connect to shoppers and make them consider how the products will fit into their own lives.


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Source: PepsiSpire.com

5 August 2013 In 2011 Pepsi created the Social Vending System that let users gift a drink to a friend. Now Pepsi has unveiled its newest drink dispenser, Pepsi Spire, that lets users mix a beverage in over 1,000 different ways.

The Pepsi Spire holds a selection of PepsiCo’s beverages including Pepsi, Mountain Dew and non-carbonated drinks like Brisk Iced Tea. The Spires also included a range of flavor shots (cherry, lime, vanilla and more).  Using the touch screen interface users can order a regular PepsiCo drink or one of their own creation. Though, to save the user from making grave combination mistakes the machine doesn’t offer flavor shots that don’t work well with a particular beverage.

Brad Jakeman, PepsiCo’s president-global beverages group told Advertising Age that “[Pepsi] wanted to make it as intuitive as possible and find the perfect balance between consumer engagement and efficiency.”

A dedicated micro site has been created for the Spires allowing US consumers to easily find the machines in their city.

In the company’s press release chief design officer, PepsiCo Mauro Porcini said that the “Pepsi Spire is the perfect combination of beauty, functionality and technology fused together to create a range of customizable and meaningful solutions for our customers and consumers.”

There are currently 55 Pepsi Spires across the US with more being rolled out across both within the US and globally soon.


Source: Vimeo.com

1 August 2014: Grolsch has turned its beer into a movie ticket with just the clink of its bottle.

The beer brand were running a campaign in Russia that allowed its consumers to enter a promotional code into a partner site to watch a free movie, but they wanted to make the process even easier. So, working with St Petersburg app developers Head and Hands they created Movie Unlocker.

The technology uses a Bluetooth beacon and any next-generation Bluetooth device – computer, laptop, tablet or smartphone. When a bottle is opened and brought in close proximity to a device it sends a signal to a server to register the bottles serial number. If there is a successful match between the serial number and one in the database the user is able to unlock their chosen movie and enjoy.

 


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Source: wikimedia.org

1 August 2014: During the FIFA World Cup Coca Cola gave some lucky fans the opportunity to play on the pitch of Brazil’s Maracana Stadium. With the help of virtual reality that is. The soft-drink giant created a replica of the stadium’s locker rooms, and once fitted with VR Oculus Rift goggles they could move from the locker room to the pitch.

It’s all part of the emergence of virtual reality in advertising. Something that Advertising Age thinks could be the next big thing in the advertising industry.

“It’s about the authenticity of being inside that stadium,” said Matt Wolf, head of global gaming at Coca-Cola, in the Adage article. And it’s something he says that consumers will thank Coke for.

Coke, HBO and Nissan are three international brands hedging the path of virtual reality marketing, offering experiences – like the above – that create unique ways of building relationships with customers.

For the time being, VR is too expensive and bulky for common usage, but as the technology becomes more readily available and practical these kinds of connections are sure to grow allowing brands greater opportunity to connect and wow consumers.

 


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Source: jamieoliver.com

29 July 2014: In April, British chef bent on encouraging the world’s consumption of healthy food launched a YouTubenchannel aimed at educating viewers on what to put in their glass. Drinks Tube, so Jamie’s website claims, does the same to drinks as its sister channel Food Tube does for food – giving tips and recipes in how to make fresh, fun drinks at home.

This week, in collaboration with Bacardi, Drink Tube set up a shop in a London Tube Station to seek cocktail inspiration from passers by, as well as users of Facebook, Instagram and Twitter for Cocktail Request Week.

Social media users can use the #CocktailRequest to send inspiration to Drinks Tube, with their inspiration being crafted into drink throughout the day. Though it’s the exclusive spirits sponsor, not all drinks feature Bacardi rum. The Ed Sheeran Shake, inspired by a tweet sent from the singer to Oliver, which requested ‘anything with cucumber or coffee’ was translated into the Ed Sheeran shake – a Scotch whiskey drink with Benedictine herbal liqueur, black coffee and vanilla ice cream.

The event runs from 28 July – 1 August 2014, online and in East London’s Old Street Tube Station.

 


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Source: facebook.com/ChampsSport

24 July 2014: Despite being only permitting 15-seconds long clips, Adidas and partner Champs Sport have launched four different online shows via Instagram. Though the length is short, #adicoloTV shows are said to mimick the TV-watching experience.

Running for six weeks and featuring well-known athletes and hip hop star Lil Jon, the shows can be viewed on Champs Sport Instagram page. Each show has a unique spin, in Elements of GAME Lil Job plays a high school science teacher; The Stans is a sitcom about the Adidas’ class sneaker, Stan Smith;  OVG is a mock home-shopping channel experience, and Lace Up features athletes discussing their personal style.

Discussing the project Scott Burton, Champs Sport’s director of marketing, said “To compete in a world with so much content and information, we feel these digestible nuggets offer our consumer short, yet memorable brand interactions on their terms.”

 


Source: vimeo.com/EngineCreative

21 July 2014: French sportswear brand, Lacoste, has released an unique app that it believes will make it easier and faster for shoppers to try on its new range of trainers, thanks to augmented reality.

Though other brands have used AR in to connect with consumers, Lacoste claims that the app to be a world first, as it combines 3D product scanning with augmented reality. The in-store app, developed by Engine Creative, allows shoppers to see what the brand’s new trainers would look like on their foot without having to wait for a shop assistant, or to take off their shoes. 

To use the app, shoppers place their foot on a graphic on the store floor and scan it with their smartphone. The app then shows the shopper what a pair of trainers they’re interested looks like on their foot.

The app can also be used to share images via social media or for shopper to purchase any of the shoes. Lacoste plans on continuing the service into the future to build a long-term relationship with customers.

 


Source: youtube.com/Heineken

17 July 2014: Earlier this year, a Heineken survey looked at consumer’s fears and expectations toward city exploration. Among the finding, was that consumers had a fear of missing out (FOMO). To help address this problem, and as part of its ongoing ‘Cities of the World’ campaign, Heineken is releasing ‘Where Next’ a geo-centric social compass to help people find the next place to visit on a night out.

The Twitter-based @wherenext service works in real time to read the ‘pulse of a city by using real-time location-based social activity to show where is hot and guide’ to their next adventure. The activity is also provided on a mobile-responsive Open Your Citythat can be accessed by consumers around the world – no need to download any apps.

To figure out ‘where next’, the social-media-based service uses a unique algorithm that ‘listens’ to social media activity, such as tweets, check-in and geo-tagged photos across popular social media platforms like Twitter, Instagram and Foursquare. The service then analyzes this information to find out which locations are trending.

 


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Source: psfk.com

15 July 2014: Birchbox started as an online beauty discovery store, selling customized subscription boxes filled with full-sized product samples, which subscribers can then buy from their online store. Now, it’s bringing their concept offline with Birchbox Soho.

Birchbox Soho is another example of real-world and the virtual world coming together, as while it’s a brick and mortar store it has a number of features that correspond with their online experience. The store features iPads where customers new to the Birchbox experience can fill out a survey to help determine customized product recommendations. Machine learning and artificial intelligence are used to create the recommendations.

 


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