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Order Made Easy
Brands Embrace Shoppable Video
Pepsi Invites Drinkers to become Mixologists
Grosch Bottle Transforms into Movie Ticket
Virtual Reality: The Next Marketing Frontier
Drinks Tube Mixes Social, Real-Time and Cocktails
Adidas Releases Short-Format TV Series’
Lacoste Invites Shoppers to Not Remove Their Shoes
Heineken Help Revelers Discover ‘Where Next’
Birchbox Soho takes the Online World Offline
Cadbury Scans Facebook to Match Person to Chocolate
WhatsCook Helps Would-Be Cooks
Passions on the Wall
Google and Grocer Encourage Use of Scrapes
Augmented Makeup
Let Your Fingers do the Designing.
Posters Making Music
Amazon Lets People Make Shopping Lists Through Tweets
Google Now Tells You Where to Shop
Westfield Launch Touch Screen ‘Storefronts’
Instagram Surfing Is Here
Saatchi & Saatchi New York Create App for The Fabergé Big Egg Hunt
The Art of Chrome Light
Pepsi Transforms Bus Stop into Alternate Reality
Kenzo’s Pop-Up Store Makes A Statement
Time Machine Takes the New Generation Back to the Past
Study: Car Buyers Consult Online Before Dealerships
Fashion Goes 360
Video DJ
The Daisy Marc Jacobs Twitter Store
The Second Screen Creates Value
Vanish Kiwi Tip Exchange
High Scores Could Lead to Your Dream Job
Prepare to Be Pranked by Old Spice
Burritos Take Over TV

Play Fetch with Eukanuba Online
Toyota Collaborator
Unsnooze – The Game
Outdoor Activation Celebrates MINIs
On Demand Football Pitch
Media Markt Brings Store Underground
McDonald’s Create Interactive Table
Ikea’s AR App Fits Furniture Into Your Home
Play Novalia’s Poster with Your Fingertips
City Streetlight Project Spreads Residents Around the City
Häagen-Dazs Uses Augmented Reality to Help ‘Temper’ Ice Cream
The Rise of the Virtual Showroom
BREAKFAST Creates Web-enabled Signpost
Nike App Helps Designers Choose Sustainable Materials
Planet Fitness Fights ‘Pintimidation’
24 Hour Shoppable Window
Brain Translates Hidden Message
Coca-Cola Unites Through Vending Machines
Virtual Kisses
Adobe Photoshop Enables Real-Time Advertising
Dunkin’ on Vine
Toyota’s Hidden Road Safety Campaign
Screens to Shop With
Integrating Print and Digital
Printed Wi-Fi
Atom Sized Film
Cups That Creates Instant Friends
Look Away to Pause
Google Glasses
Crowdsourcing “Veronica Mars”
58% Bank On Mobile
Wi-Fi Movie Poster
Instagram to Receive Recipes
Sak’s Helps Employees Eat Healthy
The Rise of the Second Screen
Day and Night Smartphone Use
Lexus Moves into Movies
Own Your Own Subway Virtual Store
KLM’s Personalized Maps
Lexus Blends-Out
Investing In Mobile Start-Ups To Reconnect
An App To Curbing The Wine Habits Of Scotland’s Women
Trend: Phablets Are The New Normal
Televisions Still Domination Media Consumption
Coca-Cola Happiness Machine Accepts Carols For Payment
Lenovo Launches Resolution Sharing on Facebook

Mobile App That Lets Shoppers Skip The Checkout Line
Guinness Storehouse’s High-Tech Experience
McDonald’s China Brings Angry Birds Into Restaurants
Tide Asks NFL Fans to Show Their Colors
Kellogg’s Opens Tweet Shop
Tesco’s Virtual Supermarket
The Rise of Visual Social Media
The 5 Characteristics of Winning Ads
Retailers Connect With Teens Through Text
Automotive Retail Goes Mobile
Harrods’ Windows Get Dressed With Pinterest
Google+ Cadbury Equals Chocolate
Coca-Cola ‘Papertweetos’
Nature Valley Brings the Outdoors In
Tesco’s Delivery Dash
Clicks & Cravings
PepsiCo’s Latest Digital Correspondents
Aim to Spread the Love

The struggles of ordering pizza are finally over, thanks to a new iOS app that lets users order pizza with the press of a button.


Source: net-a-porter.com

7 August 2014: Fashion brands are embracing interactive video, with Levi and luxury fashion e-tailer Net-A-Porter both releasing shoppable videos.

Created by Ciematique, Net-A-Porters video- touted as the first “shoppable fashion film” - features touchable ‘hot spots’ that when touched lets the viewer add products to their ‘personal boutique’, share via social media, or purchase the items directly from the online store.


Source: levi.com

Levi’s film ‘Live in Levi’s’ seeks to tell the story of the people who wear its jeans. The video features a selection of influencers from across the globe discussing their love of the brand and how they wear their jeans. Throughout the film, ‘click-to-buy’ buttons appear, allowing viewers to purchase selected items.

In addition to the two films being shoppable, both have a strong focus on storytelling - whether real or in the case of Net-A-Porter fantasy. Another medium used to connect to shoppers and make them consider how the products will fit into their own lives.

Pepsi has unveiled its newest drink dispenser Pepsi Spire that lets users mix a beverage in over 1,000 different ways.

Grolsch has turned its beer into a movie ticket with just the clink of its bottle.

During the FIFA World Cup Coca Cola let fans “play” on the World Cup pitch. Thanks to virtual reality. With the rise of virtual reality brands are creating unique ways of connecting with fans.

Jamie Oliver’s new YouTube Channel, Drinks Tube, in collaboration with Bacardi, set up a shop in a London Tube Station to seek cocktail inspiration from passers by, Facebook, Instagram and Twitter users, or Cocktail Request Week.

Despite being only permitting 15-seconds long clips, Adidas and partner Champs Sport have launched four different online shows via Instagram.

Lacoste has released an app that will make it easier and faster for shoppers to try on its trainers, thanks to augmented reality.

Heineken is releasing ‘Where Next’ a geo-centric social compass to help people find the next place to visit on a night out

Birchbox, an online beauty discovery store, is bringing their concept offline with Birchbox Soho.

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