If this weekend’s Super Bowl proved anything other than the dominant defense of the Seattle Seahawks, then it’s that the power of the second screen is here to stay.
The second screen refers to the practice of consulting any other screen device during a live television event, and mostly falls under the use of smartphones or tablet devices during live sporting events. This practice was particularly evident during Super Bowl XLVIII as the Seattle Seahawks battled the Denver Broncos, and millions of viewers were still actively engaging through social media devices such as Facebook and Twitter while they watched the game. Many posted their own photos of the on-going game and half time show, while also providing personal commentary on the game.
Analysts believe this trend will continue to grow, and by 2014 use of hashtags in advertising will have eclipsed the mention of corporate websites. In many of the advertisements that were featured at this year’s Super Bowl, the use of hashtags lead to huge social media chatter and discussion.
Brands who utilize the second screen effectively can extend their brands influence onto their desired consumer, allowing the consumer to build a deeper connection and resonance for that particular brand.Tweet