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30 January 2012: The results of a recent report by media mobile and social analytics provider Zmags has defied the stereotypes typically associated with the online shopping habits of the ‘Connected Consumer’. The data suggests that instead of the savvy 20-something person with a penchant for shopping via mobile apps, a different character and set of habits are at play with the ‘Connected Consumer’ more likely to be a woman in her 40s. Four percent of survey respondents showed preference to shopping via mobile apps while 87 percent claimed to prefer browser-based shopping on PCs or laptops.

Tablet owners appeared to fully utilize their devices for online shopping, with 87 percent using it for holiday-related shopping in 2011, and 34 percent of tablet owners shopping via Facebook. With consumers showing clear preferences for what types of purchases they make on which devices, marketers can look to tailor their offerings as appropriate to the new demographics.

Trading In For The Real Olympic Experience

Source: psfk.com

25 January 2012: As the official U.S Olympic Committee energy partner, BP America has created a unique shared experience for both fans and hopeful sporting participants for the 2012 Olympic Games through virtual trading cards available in Bloomberg BusinessWeek magazine.

We often see athletes competing, but have no real idea how they reached that sporting position. The augmented reality trading cards offer viewers the chance to listen to first hand accounts from nine hopeful U.S Olympic & Paralympic participants in the lead-up to the world’s biggest sporting event. The virtual experience gives supporters the chance to hear the athletes share their personal experiences of courage, dedication and perseverance that took them to reach sport’s upper echelon by representing Team USA at the London 2012 Olympic Games.

YouTube Takes Film Buff Hopefuls from Fantasy to Reality

23 January 2012: Thanks to YouTube and its sponsor partner Emirates, the next generation of cutting-edge filmmakers could be making their mark on the cinematic world soon. The website is launching the free Your Film Festival to encourage wannabe-directors to enter 15-minute films into the competition, with the top 10 selected finalists kicking off the Venice Film Festival and the Grand Prize Winner receiving a $500,000 grant to produce a new film under Ridley Scott’s television production company Scott Free Productions.

The competition is not just the opportunity of a lifetime for the lucky winners, but a brilliant demonstration of the significant milestone reached by online video platforms, by integrating cutting-edge technology within the traditional film and video industries.

Those On The Go Give Remotes The Flick

Source: ibitimes.com

17 January 2012: A survey conducted by Accenture across more than 10,000 consumers in 10 countries revealed powerful new statistical information for defining the global preferences of today’s technological consumers.

With less than a third of those surveyed intending to buy televisions in 2012, the movement towards mobile stems from the capability of smartphones to provide constant digital access to a growing portfolio of content, services and apps online. With more than 50 percent of those surveyed owning a smartphone, the research highlights the increasing dependency of mobile users on the extensive number of apps now available, whilst presenting numerous new opportunities for businesses to tap into target audiences.

P&G Scavenging for Smartphone Users

13 December 2011: Procter & Gamble is introducing a new line of Downy scent beads and hopes to capture the interest of a young mobile audience by holding a smartphone-based scavenger hunt. On December 3rd, Smartphone users in Las Vegas were able to use their mobile devices to play the Downy Unstopables scavenger hunt for a chance to win prizes.

Scvngr is a mobile gaming app that lets users complete challenges from their mobile phones at various locations to earn points which can then be redeemed for real-world rewards. Teams competed to collect the most points, and the winning team got to split $20,000. P&G also hopes to break the Guinness World Record for “Largest Digital Scavenger Hunt”.

The scavenger hunt was promoted using traditional and social media, including local radio, Facebook and Twitter. An online version of the scavenger hunt also took place on the Downy website.

Obermutten Goes Worldwide

9 December 2011: In case you haven’t heard, the tiny Swiss village of Obermutten became a worldwide hit on Facebook earlier in November thanks to a campaign by Jung von Matt/Limmat for the Graubunden department of tourism. When the village launched its Facebook page, the Mayor posted a video promising that anyone who liked Obermutten would have their profile picture printed and posted on the village’s official notice board.

Within several weeks, Obermutten had 5,000 fans, ran out of room on their notice board, and began posting profile pictures on other buildings around the small community. Now they’re almost at 15,000 fans from on every continent in the world, and have appeared in the media in numerous countries. Their fan interaction is better than that of Lady Gaga, Coca-Cola, or Justin Bieber, and over 60 million people have now read, seen, or heard of Obermutten.

JCPenney’s Audio Gift Tags

5 December 2011: As part of JCPenney’s multi-layered “Who’s Your Santa!” advertising campaign, which includes online, mobile and social elements, the American retailer is reinventing traditional gift-giving. Any JCPenney customer who purchases a gift this holiday season will receive a free QR code tag (or ‘Santa Tag’) on which they can record and attach a personal voice message up to 60 seconds long. The recipient of the gift only has to scan the code to hear the holiday greeting.

McRib Back Once Again

Source: therealtimereport.com

31 October 2011: McDonald’s is once again running a Promoted Trend ad on Twitter in order to help give their temporary return of the McRib a jumpstart. In 2010 McDonald’s ran a similar Promoted Trend which, according to Rick Wion, social media director for McDonald’s, “drove huge engagement with our customers… we saw tons of occasions where folks who had never eaten a McRib tweeted that they were going to try it for the first time to see what the buzz was all about.”

To accompany the Twitter Promoted Trend, McDonald’s is also launching a Facebook game “The Quest for the Golden McRib” to help boost consumer enthusiasm. The game itself is integrated with Google Maps and players must search through McDonald’s locations around the world in order to find 10 virtual golden McRibs.

L.A. Kings Get Gamified

Source: mashable.com

28 October 2011: As part of a their ongoing efforts to embrace digital technology, the NHL’s L.A. Kings will be adding a gaming component to their fan community through ‘The United Kings Family’ – a social platform that allows visitors to watch videos, share news and earn points whilst doing so.

The points earned by community members will go towards unlocking exclusive rewards such as signed merchandise, behind-the-scenes videos, private arena tours, and even personalized messages from the players. Digital badges and trophies will be awarded to high scorers on the leader board and members can compete for the title of ‘number one fan’. “All of the things you can’t buy we want to be able to reward them with,” says Jonathan Lowe, the L.A. Kings’ VP of marketing.

Window Shopping the 8ta Way

Source: springwise.com

28 October 2011: Marketers and advertisers are no strangers to using whispering windows to catch the attention of passers-by on the street. These windows are equipped with speakers and are programmed to emit sounds and speech as people walk past motion sensors. A South African store is taking these whispering windows a step further by adding a new level of functionality to enable customers to browse the store’s catalogue throughout the day and night.

8ta, a telecommunications retailer, has partnered with One Digital Media to increase the sensory experience of their stores. The new whispering window technology “turns store windows into glass window speakers, creating a unique way to deliver messages throughout or around your store” (One Digital Media). The company is also utilizing innovative through-glass touch technology which allows customers to browse the store catalogue after hours and request a callback when the store reopens.

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