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A number of companies around the world are utilizing the interactivity of screens on the Path to Purchase. In Brazil, to inspire shoppers with new ideas on how to cook with mayonnaise, Hellman’s has released the Hellmann’s Recipe Cart. The supermarket cart features a screen that recognizes ingredients on the shelf and instantly suggests a new recipe for Hellman’s that incorporates those ingredients. If a shopper decides to make the recipe, a map helps them find the remaining ingredients in-store, and lets them share the recipe with friends.

In South Korea, retail warehouse Emart created a mobile app that directs shoppers to the location of discounted products throughout its store. Information is received through LED-lighting that sends signals to a smartphone through special lenses installed on the shopping cart. By installing the special Emart app, shoppers can learn where they are in the store and helps navigate them to where they should go. When the shopper arrives at the product, the smartphone communicated with the lighting and shows a discount coupon.

Printed Wi-Fi

Source: springwise

Microsoft has placed a Wi-Fi enabled print ad in a special edition of Forbes magazine to promote its new cloud-based Office 365 software. The ad consisted of four back-to-back pages with an ultra-thin router and battery placed in-between. Once activated, the ad could provide up to four users with 15-days free internet, courtesy of T-Mobile. Although the battery only allowed for two to three hours of power, a flap in the ad allowed for users to plug in a mini USB cable to gain extra charge.

Atom Sized Film

Source: AdWeek

IBM have made ‘the world’s smallest movie’, using a using a special microscope they invented to move atoms around on a surface. The movie titled, “A Boy and His Atom,” is a rudimentary stop-motion animation made by IBM scientists. The film consists of 250 frames and shows a boy playing and dancing with an atom. The film is accompanied by a behind-the-scenes clip about the research and technology the company has done on the nanoscale in past decades. IBM researchers have shown that while today’s electronic devices need roughly 1 million atoms to store a single bit of data, only 12 atoms are actually needed to store one bit. Meaning that one day enormous amounts of data could be stored on devices as small as a fingernail.

Cups That Creates Instant Friends

Source: AdAge

Budweiser Brazil has created a cup that speeds up making friends over a pint by instantly making them friends on Facebook. The Budweiser “Buddy Cup” is embedded with a chip integrated with Facebook. When someone arrives at a Budweiser event they connect their Facebook profile with a Buddy Cup; and when two Buddy Cup users clink their cups together they automatically become Facebook friends.

Look Away to Pause

Source: Cube26.com

22 April 2013: No need to worry about missing a moment on YouTube if your attention gets called elsewhere. ‘Look Away’ is a new Apple app that will pause your YouTube clip when you look away from the screen, turning it back on when your gaze returns. The app also allows you to mute a video simply by telling it to ‘shhh.’ It’s the equivalent of hands-free remote control and may become the norm for how we control our viewing of media.

Google Glasses

Source: Reuters

19 April 2013:
Google has sent out a beta version of its Google Glasses to a select group of people. The ‘glasses’ (there aren’t actually any lenses) are part of a new generation of wearable technology that allows the user to communicate with friends, search the internet, and check emails wherever you are. The difference between Google Glasses and your mobile device is that you’re wearing it and interacting with the web via a head-mounted display. The glasses have already been featured on the runway in Diane von Furstenberg’s 2012 fashion show, and companies like Warby Parker and Ray Bans are hoping to collaborate with Google to create fashionable frames to go along with the device. The glasses are expected to become available to the public in 2014.
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Crowdsourcing “Veronica Mars”

Source: Kickstarter.com

18 April 2013: The TV series Veronica Mars ended after just three seasons in 2007, but a passionate fan following will see it revived as a feature film through the crowdsourcing site Kickstarter. Series creator, Rob Thomas, wrote a movie based on the show shortly after it finished, and Warner Bros. agreed to back the film if there was sufficient fan support.

Thomas and the series’ original cast used Kickstarter to get fans to pledge toward their $2 million goal, and reached in just two days. To date the project has successfully raised $5.7 million, with a total of 91,585 backers; becoming the Kickstarter with the most backers and the highest-funded movie on the crowdsourcing site.

The movie is set to be released in 2014 with many backers already set to attend the premier, becoming featured extra in the film, and one lucky backer getting a small speaking role in the film.

58% Bank On Mobile

Source: Techvert.com

15 April: A report by the Interactive Advertising Bureau, InMobi, and Viggle, reveals that 58% of consumers now use their bank’s mobile app; 8% higher than those using a bank’s mobile website. The report also showed that people are using their smartphones to make different kinds of payments including paying bills; purchasing real-world services, such as meals or drinks via a pre-paid card on the phone; buying tickets to events and for travel; and paying back friends and family.

Wi-Fi Movie Poster

12 April 2013: The traditional movie poster has been reinvented thanks to Wi-Fi. Movie posters promoting the South Korean film, The Berlin File, provided pedestrians with free wireless connectivity that enabled them to access trailers and provided the chance to purchase cinema tickets. Using wireless-enabled devices attached to the billboards holding posters for the movie, commuters who stood next to the posters received a free wireless connection that automatically loaded details about the film when clicked. As a result, wireless users accounted for a 28.5% increase in traffic on the film’s website and those users stayed five times longer than standard visitors.

Instagram to Receive Recipes

11 April 2013: The rise of visual social media has certainly increased the chances of seeing what your friends have had to eat. Now one company in Sweden is hoping to capitalize on this trend by sending instructions on how to prepare the dishes featured in the photos. CT Food, an Asian food supplier, is encouraging customers to use Instagram to take pictures of their restaurant Asian meals in order to receive instructions on how to prepare them at home and tips on how to use the ingredients. CT Food believes that it can create value for its customers through “education and skills.” Users simply address any cooking questions and food photos on Twitter to @askctfood.

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Screens to Shop With

Source: contagious.com