1 August 2014: Grolsch has turned its beer into a movie ticket with just the clink of its bottle.
The beer brand were running a campaign in Russia that allowed its consumers to enter a promotional code into a partner site to watch free movie, but they wanted to make the process even easier. So, working with St Petersburg app developers Head and Hands they created Movie Unlocker.
The technology uses a Bluetooth beacon and any next-generation Bluetooth device – computer, laptop, tablet or smartphone. When a bottle is opened and brought in close proximity to a device it sends a signal to the server to register the bottles serial number. If there is a successful match between the serial number and one in the database the user is able to unlock their chosen movie and enjoy.