To celebrate reaching 500,000 followers on Google+ and to launch its new Dairy Milk Bubbly bar, Cadbury UK recreated its Google+ page in chocolate.

During the Copa America 2011, Coca-Cola capitalised on Argentina’s passion for football by creating special Twitter confetti from fans to show support for their team.

Nature Valley granola bars are connecting with customers through a project inspired by Google’s Street View by featuring 58 hiking trails in some of America’s best known parks.

Tesco has developed an online shopping game on Facebook called Delivery Dash to increase customer engagement with the grocery chain.

A new report finds that almost 50% of consumers learn about food and cooking via social networking sites and 40% learn about food via websites.

Following their search for media-savvy mommy bloggers, PepsiCo has selected three ‘digital correspondents’ to empower women through online and social media.

Starbucks is launching an app in the US to help spread love across the nation and ‘Celebrate everylove’ in preparation for Valentine’s Day.

Fans of ‘The Hunger Games’ trilogy will have the opportunity to virtually enter Panem, the fantasy world in which the books are based, and test their metal on a series of missions.

Results of a recent study by Zmags reveal that the ‘Connected Consumer’ is most likely a woman in her 40s who prefers browser-based shopping instead of mobile shopping apps.

A partnership between the U.S. Olympic Committee and BP America sees nine hopeful sporting participants share their stories through a series of virtual trading cards.

Thanks to YouTube and its sponsor partner Emirates, the next generation of cutting-edge filmmakers could be making their mark on the cinematic world soon through the Your Film Festival.

People are purchasing less televisions in 2012 and trading their big screens for smartphones and apps, according to a survey conducted across 10 countries by Accenture.