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Media & Interview Archives



2013
June
Saatchi & Saatchi LA - The Digital Space Today Is A Wonderland
‘Screen Age Love Story’ Wins Gold
April
Content Makes This Golden Age of TV: Barnhill
March
Farmageddon: The World’s First Online Drought Hits Farmerama
#DammiPiùVoce: Turn Up My Voice
February
Telecom Ad Series To Offer Tech Tips

2012
December
F/Nazca Saatchi & Saatchi Transforms Honda Fit Twist Into Mixing Deck
November
New CinePrint Technology Puts Lexus Print Ad in Motion
October
Saatchi & Saatchi Sydney’s Virtual Meritocracy
August
ASB Teams Up With Spotify to Create Official Olympic Soundtrack
July
Slipknot Launches First-Ever App Featuring New Faces for Fans
June
Lenovo Seize the Night Film Your Own Ending Competition
Tom Eslinger: Cannes Lions Preview
May
SME Digital Award Success for Badillo Nazca Saatchi & Saatchi
James Brown - A Music Video Challenge presented by Saatchi & Saatchi
February
Saatchi & Saatchi Fallon Tokyo Partners With Digital Jungle In Japan

2011
December
Toyota Announces Second Annual Shareathon Program
November
Technology Leaves Your Hands Free and Gives Control to Your Mind
Holographic World First from Deutsche Telekom and Saatchi & Saatchi
Del Campo Saatchi & Saatchi Makes Microwave History for BGH
October
Agent of Change
September
Saatchi & Saatchi New Zealand Creates Toolkit to Help Kiwi Referendum Voters Navigate Complexity
Ariel Creates Live Fashion Shoot Controlled by Facebook
August
The Changing Landscape of Advertising
NZ Air Force Invites Recruits to Step Up With Innovative Campaign
July
Cheever Says Facebook ‘Digital Word of Mouth’ Helps Ads
June
Saatchi & Saatchi New Directors’ Showcase: ‘Hello, Future’
Carrefour’s URL Shortener is a Hit on the Web
May
Reaching Consumers in the Digital Age
April
Hello, Future
Conill and T-Mobile Dial Up the Drama on Popular US Show ‘Eva Luna’
March
Screens are the New ‘Allies’ of Brands Today
February
How Digital is Changing Advertising Habits

2010
March
Tyler Murray on FastForward
Five-Minute Interview: Tom Eslinger

2008
June
GottaQuirk Interviews Allan Kent: iPhones, Mobile Web and Creativity

2007
May
Joe Lambert: Brands and Storytelling
Tejpaul Bhatia: Multi-platform Storytelling
January
Marc Prensky: The Rules of Engagement

2006
November
Rishad Tobaccowala: The Future of New Media
October
Greg Clayman: MTV Mobile - Content and Delivery
Henry Jenkins: Convergence Culture
Saatchi & Saatchi: Russia Shows Sisomo
September
Derek Handley: The Future of Mobile Marketing
August
Ulla Sarkikangas: Marketing to Teens in Virtual Worlds
June
David Fleck: Second Life - Where Virtual Meets Reality
May
Portable Gallery: The Future of Art in the Digital World
April
DJ Spooky: The Future of Sound

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Greg Clayman, Vice President of Wireless Strategy and Operations for MTV Networks, is responsible for creating a seamless wireless content strategy and managing the day-to-day business, product development and operations for MTV, VH1, CMT, Comedy Central and LOGO. Prior to joining MTV, Clayman co-founded Upoc Networks and served as its Vice President of Marketing, Sales, and Business Development.


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Photo of Henry Jenkins by deneyterrio

Henry Jenkins is DeFlorz Professor of Humanities and the Founder and Director of the Comparative Media Studies Program at MIT. Jenkins is the author of eleven books, including Convergence Culture: Where Old and New Media Collide. His current research interests center around digital aesthetics, media convergence, transmedia storytelling, computer games and youth culture. He discusses these and many other topics relating to the intersection of culture and technology in his blog, and through his column, “The Digital Renaissance,” featured each month in Technology Review.


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Jane Wagner (CEO) and Stuart Robinson (Creative Director) from Saatchi & Saatchi Moscow show how their Russian agency practice sisomo with clients and creatives. Watch as the agency covers all screens.


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Derek Handley, CEO of The Hyperfactory, talks about emerging formats for mobile marketing and the future of advertising on the small screen. The Hyperfactory is one of the world’s most innovative producers of interactive mobile marketing initiatives that connect brands with people. The company has developed mobile marketing campaigns for brands like Coca-Cola, adidas, Dulux, Gillette, Motorola and Subway.


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Ulla Sarkikangas, Senior Vice President of Brand and Marketing from Sulake Corporation, discusses the successes and challenges of virtual marketing to teenagers. Sulake’s top brand franchise, Habbo Hotel, is an online game environment designed for teens and has become one of the most popular and fastest growing teen websites in the world. Launched in Finland in August 2000, Habbo Hotel is now present in 18 countries around the world and has the reputation of being one of the safest virtual environments for teenagers.


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Photo of David Fleck by Tonie

David Fleck, VP of Marketing, Linden Lab speaks to sisomo.com’s Nicole Johnson on SecondLife and the future of virtual reality. David Fleck is the Vice President of Marketing for Linden Lab, the creators of Second Life. Prior to joining Linden Lab, David managed the Mobile Developer Program at Macromedia where he led the effort to engage with the developer community to adopt Flash for Mobile on handsets. In addition to Linden Lab and MacroMedia, David has held senior positions at Openwave and Novell, among others, where he managed developer marketing programs and was responsible for worldwide partnering including marketing services, account management, developer support and compatibility and testing labs.

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Jonas Lindberg and Katarina Lennmarker from the Portable Gallery speak to Per Jaldeborg at Saatchi & Saatchi Stockholm on the future of art in the digital world. Lindberg is the curator of the Portable Gallery. Lindberg was previously employed as a Management Consultant working with clients such as Unilever, Virgin, Psion and Hasbro. In 2001 he left London for Stockholm to start the branding business, State of the Arts. Among his clients are brands like Diesel, PlayStation and Brio. Lennmarker is Project Manager in charge of Exhibitions at the Portable Gallery and Design Planner and Account Manager at State of the Arts.

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