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Media & Interview Archives



2013
June
Saatchi & Saatchi LA - The Digital Space Today Is A Wonderland
‘Screen Age Love Story’ Wins Gold
April
Content Makes This Golden Age of TV: Barnhill
March
Farmageddon: The World’s First Online Drought Hits Farmerama
#DammiPiùVoce: Turn Up My Voice
February
Telecom Ad Series To Offer Tech Tips

2012
December
F/Nazca Saatchi & Saatchi Transforms Honda Fit Twist Into Mixing Deck
November
New CinePrint Technology Puts Lexus Print Ad in Motion
October
Saatchi & Saatchi Sydney’s Virtual Meritocracy
August
ASB Teams Up With Spotify to Create Official Olympic Soundtrack
July
Slipknot Launches First-Ever App Featuring New Faces for Fans
June
Lenovo Seize the Night Film Your Own Ending Competition
Tom Eslinger: Cannes Lions Preview
May
SME Digital Award Success for Badillo Nazca Saatchi & Saatchi
James Brown - A Music Video Challenge presented by Saatchi & Saatchi
February
Saatchi & Saatchi Fallon Tokyo Partners With Digital Jungle In Japan

2011
December
Toyota Announces Second Annual Shareathon Program
November
Technology Leaves Your Hands Free and Gives Control to Your Mind
Holographic World First from Deutsche Telekom and Saatchi & Saatchi
Del Campo Saatchi & Saatchi Makes Microwave History for BGH
October
Agent of Change
September
Saatchi & Saatchi New Zealand Creates Toolkit to Help Kiwi Referendum Voters Navigate Complexity
Ariel Creates Live Fashion Shoot Controlled by Facebook
August
The Changing Landscape of Advertising
NZ Air Force Invites Recruits to Step Up With Innovative Campaign
July
Cheever Says Facebook ‘Digital Word of Mouth’ Helps Ads
June
Saatchi & Saatchi New Directors’ Showcase: ‘Hello, Future’
Carrefour’s URL Shortener is a Hit on the Web
May
Reaching Consumers in the Digital Age
April
Hello, Future
Conill and T-Mobile Dial Up the Drama on Popular US Show ‘Eva Luna’
March
Screens are the New ‘Allies’ of Brands Today
February
How Digital is Changing Advertising Habits

2010
March
Tyler Murray on FastForward
Five-Minute Interview: Tom Eslinger

2008
June
GottaQuirk Interviews Allan Kent: iPhones, Mobile Web and Creativity

2007
May
Joe Lambert: Brands and Storytelling
Tejpaul Bhatia: Multi-platform Storytelling
January
Marc Prensky: The Rules of Engagement

2006
November
Rishad Tobaccowala: The Future of New Media
October
Greg Clayman: MTV Mobile - Content and Delivery
Henry Jenkins: Convergence Culture
Saatchi & Saatchi: Russia Shows Sisomo
September
Derek Handley: The Future of Mobile Marketing
August
Ulla Sarkikangas: Marketing to Teens in Virtual Worlds
June
David Fleck: Second Life - Where Virtual Meets Reality
May
Portable Gallery: The Future of Art in the Digital World
April
DJ Spooky: The Future of Sound

A popular U.S. soap opera Eva Luna, is the stage for the latest non-traditional campaign from Conill for its client, T-Mobile. The effort engages viewers through a series of ingenious integrations shown during commercial breaks, where T-Mobile users are encouraged to call their friends or neighbours to update them on the latest scandalous developments on the show.


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16 March 2011: Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, speaks to El Tiempo in Colombia about engagement consumers on screens and the importance of Lovemarks. “If a brand wants to occupy the top spot, it should be on all screens: television, mobile phones, iPad, computers, which obviously involves social networks. This is the way to engage the most important participant today: consumers who share. So said Kevin Roberts, one of the most renowned advertisers and creatives in the world.”

Read the full article in Spanish at www.eltiempo.com.


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Tom Eslinger, Digital Creative Director, Saatchi & Saatchi Worldwide, is interviewed by the Guardian “on how digital is changing advertising habits, branding and old ways of thinking”. Eslinger will be a speaker at the Guardian Changing Media Summit 2011.

What are your favourite examples of innovation in the advertising industry?

There are two sides to this in my mind: cool ideas that connect in a social space to move a business and brand forward and just plain cool stuff that pushes out technology and gives us something to aspire to (and kick the ass of!). So, a favourite will be something with a great idea at its core together with a unique twist on the technology or media channel, as the icing on the cake. I’m reeling off examples that get used in mash-up pitch descriptions: ‘it’s groundbreaking idea 1 meets groundbreaking idea 2!!’. This line-up includes EOS magazine’s Talking Tree, Nokia’s PUSH mash-up with Burton Snowboards, Cerebra Electronica’s brain neuron-powered interactive buildings, Old Spice, Tron:Legacy, The Wilderness Downtown, Nike FreeCity and the lovely iButterfly.

Has behavioural targeting in advertising reached its full potential?

This is at the beginning of a long and possibly scary journey. Amongst the increasing traffic on the road are mobile devices, ubiquitous connectivity and location-specific information, some of which isn’t even there, thanks to mobile AR like Google Goggles; together with augmented reality and all the freaky 3D stuff that’s coming on-stream. Match that up with gathering information at key times and places about people’s social interaction and you’ve got micro-targeted messages that not only live virtually in physical spaces, but also over time.

Essentially we are becoming a planet-sized media space; every square inch is being marked, photographed, driven-through and tagged. We could be creating for dynamic, mobile ad space on Buckingham Palace soon, crowd-sourcing thousands of tourist pics into virtual-mass-composed soft drink ads. Let’s hope the Master Control Program from Tron doesn’t get wind of this or it will be “All over, Rover!”

Will there be a new dawn of local advertising?

Yes, absolutely! The local will be around devices and people connecting and sharing socially, linked around time, place and interests. For example, the ‘community’ of people that love “Paris in the Spring” is a virtual ‘place’ and will eventually have it’s own micro-advertising ecosystem. String enough of those highly lucrative ‘communities’ together and you’ve got yourself a media and creative business. And if you do, give us a call…

Read the full article ‘Speaker interview: Tom Eslinger, digital creative director, Saatchi & Saatchi Worldwide’ at guardian.co.uk.


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Tyler Murray, Global Digital Practice Lead, Saatchi & Saatchi X, is interviewed by FastForward, a partnership between Google and The Wharton School to capture insights from thought leaders in marketing. In these short videos he answers the questions:

How are you integrating offline and online marketing campaigns?

What 3 things are working with new media, like social or mobile?

In the next three years what do you predict will be the biggest marketing changes for brands?




Joe Lambert is the Founding Director of the Center for Digital Storytelling, USA. He shares his thoughts on brands, corporate storytelling and how much of good digital storytelling lies in the creative process and how much is technological know-how.



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Marc Prensky is an internationally acclaimed speaker, writer, consultant, futurist, visionary and inventor in the critical areas of education and learning. Marc is the founder of Games2Train, an e-learning company whose clients include IBM, Bank of America, Pfizer, Nokia the U.S. Department of Defense, and the Florida and LA Virtual Schools. Prensky was the first person to use the terms digital immigrants and digital natives in 2001.


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Rishad Tobaccowala is the CEO of Denuo, the future practice group, and Chief Innovation Officer of Publicis Groupe Media (PGM), which oversees global networks like Starcom MediaVest and ZenithOptimedia. Tobaccowala is one of the top business leaders in interactive media and marketing innovation and is commonly referred to as a ‘digital mastermind’ and ‘industry guru’. He has been appointed to Advertising Age’s Interactive Hall of Fame and named one of 2005’s Best Leaders by BusinessWeek.


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