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Media & Interview Archives



2013
June
Saatchi & Saatchi LA - The Digital Space Today Is A Wonderland
‘Screen Age Love Story’ Wins Gold
April
Content Makes This Golden Age of TV: Barnhill
March
Farmageddon: The World’s First Online Drought Hits Farmerama
#DammiPiùVoce: Turn Up My Voice
February
Telecom Ad Series To Offer Tech Tips

2012
December
F/Nazca Saatchi & Saatchi Transforms Honda Fit Twist Into Mixing Deck
November
New CinePrint Technology Puts Lexus Print Ad in Motion
October
Saatchi & Saatchi Sydney’s Virtual Meritocracy
August
ASB Teams Up With Spotify to Create Official Olympic Soundtrack
July
Slipknot Launches First-Ever App Featuring New Faces for Fans
June
Lenovo Seize the Night Film Your Own Ending Competition
Tom Eslinger: Cannes Lions Preview
May
SME Digital Award Success for Badillo Nazca Saatchi & Saatchi
James Brown - A Music Video Challenge presented by Saatchi & Saatchi
February
Saatchi & Saatchi Fallon Tokyo Partners With Digital Jungle In Japan

2011
December
Toyota Announces Second Annual Shareathon Program
November
Technology Leaves Your Hands Free and Gives Control to Your Mind
Holographic World First from Deutsche Telekom and Saatchi & Saatchi
Del Campo Saatchi & Saatchi Makes Microwave History for BGH
October
Agent of Change
September
Saatchi & Saatchi New Zealand Creates Toolkit to Help Kiwi Referendum Voters Navigate Complexity
Ariel Creates Live Fashion Shoot Controlled by Facebook
August
The Changing Landscape of Advertising
NZ Air Force Invites Recruits to Step Up With Innovative Campaign
July
Cheever Says Facebook ‘Digital Word of Mouth’ Helps Ads
June
Saatchi & Saatchi New Directors’ Showcase: ‘Hello, Future’
Carrefour’s URL Shortener is a Hit on the Web
May
Reaching Consumers in the Digital Age
April
Hello, Future
Conill and T-Mobile Dial Up the Drama on Popular US Show ‘Eva Luna’
March
Screens are the New ‘Allies’ of Brands Today
February
How Digital is Changing Advertising Habits

2010
March
Tyler Murray on FastForward
Five-Minute Interview: Tom Eslinger

2008
June
GottaQuirk Interviews Allan Kent: iPhones, Mobile Web and Creativity

2007
May
Joe Lambert: Brands and Storytelling
Tejpaul Bhatia: Multi-platform Storytelling
January
Marc Prensky: The Rules of Engagement

2006
November
Rishad Tobaccowala: The Future of New Media
October
Greg Clayman: MTV Mobile - Content and Delivery
Henry Jenkins: Convergence Culture
Saatchi & Saatchi: Russia Shows Sisomo
September
Derek Handley: The Future of Mobile Marketing
August
Ulla Sarkikangas: Marketing to Teens in Virtual Worlds
June
David Fleck: Second Life - Where Virtual Meets Reality
May
Portable Gallery: The Future of Art in the Digital World
April
DJ Spooky: The Future of Sound

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10 October 2011: Tom Eslinger, Digital Creative Director at Saatchi & Saatchi talks to Figaro about the interface between social and search and explains why marketers need to shift their focus away from specific channels and towards specific sets of behaviour.

“We’re only seeing the very tip of social media’s impact,” says Tom Eslinger, Digital Creative Director at Saatchi & Saatchi, the agency who rolled the royals down the aisle to East 17 for T-Mobile’s massively successful viral campaign earlier this year.

“It’s going to change the tools we use. The way the money’s spent. It’s going to change the way businesses are structured. Our tools and experience have been based on the idea that users are sitting at a PC in a single place. That entire experience will change to become absolutely location based. What’s exciting is this is the first time so many disciplines have been working together at once. Exciting - but for clients a little scary.”

Eslinger is well-placed to judge. He’s been on Saatchi’s worldwide creative board since 2002. A passionate advocate and theorist of innovation in technology and design, he’s picked up multiple Cannes Lion Awards, done several stints as a juror at the festival and still finds time to design his own fonts, some of which have featured in Saatchi campaigns. Marketing’s focus in the 21st century, he says, needs to shift away from specific channels and instead focus on specific sets of user behaviour.

Read full article at figarodigital.co.uk


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5 September 2011: Saatchi & Saatchi New Zealand has created an online interactive toolkit for the Electoral Commission to help voters understand the complex range of electoral system options to vote on in this year’s Referendum. Animations, videos, quizzes and interactive tools allow voters to profile and compare each electoral system, and assess them according to their personal values and preferences.

Says Chief Electoral Officer, Robert Peden: “With several unfamiliar options on offer, the toolkit delivers information to voters in an uncomplicated, unbiased and accessible way which we think will give them the confidence to make an informed choice in the Referendum.

Read full article at Campaign Brief


Procter & Gamble have teamed up with Saatchi & Saatchi to create a unique real-life gaming experience for their washing powder brand – Ariel – that is controlled completely by Facebook.


22 August 2011: Aimee Groth, Editor of Business Insider, speaks to Con Williamson, Chief Creative Officer of Saatchi & Saatchi New York, about the future of television and the nature of social media and its place in advertising campaigns. “Social media is certainly changing the advertising landscape - and some companies are handling this shift better than others. Beer companies, for one, are dominating. People are out drinking, and they’ll respond quickly on Twitter”, says Williamson.


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8 August 2011: Saatchi & Saatchi on behalf of the Defence Force and working with local partners’ RESN (interactive vendor), Paragon (mechanical engineers) and Kennedy Model Making, have created a unique interactive gaming environment to launch the Royal New Zealand Air Force’s recruitment campaign via a branded YouTube channel, “Step Up”.

Building on the learnings of the Army’s highly successful “Get What It Takes” YouTube channel launched by Saatchi & Saatchi for the New Zealand Army last September. The new campaign offers users the chance to experience four live simulated challenges that test their skills against everyday situations a career in the Air Force has to offer.

The interactive environment enables a user to remotely control a streaming video camera in real‐time over one of four different miniature models of New Zealand. The challenges involve piloting a helicopter in the mountains or over farmland, flying a plane over a coastline or driving a forklift in an aircraft hanger.

Through a mix of 15 second TV spots and online promotions, viewers are drawn to a dedicated RNZAF branded YouTube channel. Once a user has completed each challenge they receive a video of their challenges to share via Facebook and Twitter.

While the captivating gaming opportunity is expected to draw people to the site, the campaign encourages viewers to learn more about the skills and careers related to the challenge, and watch videos that depict trades the Air Force is recruiting for.

Read the full press release on Saatchi.com


Claudine Cheever, Executive Vice President and Chief Strategy Officer at Saatchi & Saatchi North America talks about Facebook’s advertising prices.


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23 June 2011: Saatchi & Saatchi presents the best new directing talent from around the world at the 21st Saatchi & Saatchi New Directors’ Showcase (NDS) at the Cannes Lions International Festival of Creativity.

The Saatchi & Saatchi New Directors’ Showcase is one of the highlights of the Festival, and has become one of the most popular events during Cannes week. Again this year, it takes place in The Grand Auditorium, with overspill into the Debussy.

To find the featured directors, Saatchi & Saatchi invites submissions from directors across the globe and uses its Network of some 140 offices worldwide, as well as relationships with key on-line sources. From an initial line up of several hundred directors, The Saatchi & Saatchi Worldwide Creative Board chose the final selection, and only 17 directors made the cut.

Kate Stanners, Creative Director of Saatchi & Saatchi London, and worldwide spokesperson for the NDS, commented, “As the media landscape constantly evolves, the skills required of a great director are still based on an ability to tell a story, to engage their audience, be that through new techniques or skilled performance.”

Read the full press release at Saatchi.com


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Source: fabiola.blogspot.com

13 June 2011: Launched on May 16, Carrefour’s URL shortener - Virou.gr - has become a successful demonstration of solidarity among Internet users. Developed by F/Nazca Saatchi & Saatchi, the website was named Virou.gr (“virou” translates as “turned into”) because every character reduced turns into one gram of food donated.

The action produced surprising numbers. After just 24 hours of its official launching, the shortener hit the mark of one million characters reduced, which is equivalent to one ton of food that will be donated at the end of the campaign. In a single day, more than nine thousand links were reduced, which reflects the engagement of Internet users in participating of such an important cause as the fight against hunger and misery in Brazil. Almost a month after its release, 60,000 links have already been shortened.

Read the full press release at Saatchi.com.


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What are the best ways for marketers to reach consumers in this digital age? Tom Eslinger, Digital Creative Director, Saatchi & Saatchi Worldwide, tells of his experiences at the Changing Media Summit 2011. Watch video here


As part of The 21st Saatchi & Saatchi New Directors’ Showcase at the Cannes Lions International Festival of Creativity 2011 (19 - 25 June), Saatchi & Saatchi partners with Vimeo and Moby to discover fresh filmmaking talent.


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