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Media & Interview Archives



2013
July
Saatchi & Saatchi LA - The Digital Space Today Is A Wonderland
June
‘Screen Age Love Story’ Wins Gold
April
Content Makes This Golden Age of TV: Barnhill
March
Farmageddon: The World’s First Online Drought Hits Farmerama
#DammiPiùVoce: Turn Up My Voice
February
Telecom Ad Series To Offer Tech Tips

2012
December
F/Nazca Saatchi & Saatchi Transforms Honda Fit Twist Into Mixing Deck
November
New CinePrint Technology Puts Lexus Print Ad in Motion
October
Saatchi & Saatchi Sydney’s Virtual Meritocracy
August
ASB Teams Up With Spotify to Create Official Olympic Soundtrack
July
Slipknot Launches First-Ever App Featuring New Faces for Fans
June
Lenovo Seize the Night Film Your Own Ending Competition
Tom Eslinger: Cannes Lions Preview
May
SME Digital Award Success for Badillo Nazca Saatchi & Saatchi
James Brown - A Music Video Challenge presented by Saatchi & Saatchi
February
Saatchi & Saatchi Fallon Tokyo Partners With Digital Jungle In Japan

2011
December
Toyota Announces Second Annual Shareathon Program
November
Technology Leaves Your Hands Free and Gives Control to Your Mind
Holographic World First from Deutsche Telekom and Saatchi & Saatchi
Del Campo Saatchi & Saatchi Makes Microwave History for BGH
October
Agent of Change
September
Saatchi & Saatchi New Zealand Creates Toolkit to Help Kiwi Referendum Voters Navigate Complexity
Ariel Creates Live Fashion Shoot Controlled by Facebook
August
The Changing Landscape of Advertising
NZ Air Force Invites Recruits to Step Up With Innovative Campaign
July
Cheever Says Facebook ‘Digital Word of Mouth’ Helps Ads
June
Saatchi & Saatchi New Directors’ Showcase: ‘Hello, Future’
Carrefour’s URL Shortener is a Hit on the Web
May
Reaching Consumers in the Digital Age
April
Hello, Future
Conill and T-Mobile Dial Up the Drama on Popular US Show ‘Eva Luna’
March
Screens are the New ‘Allies’ of Brands Today
February
How Digital is Changing Advertising Habits

2010
March
Tyler Murray on FastForward
Five-Minute Interview: Tom Eslinger

2008
June
GottaQuirk Interviews Allan Kent: iPhones, Mobile Web and Creativity

2007
May
Joe Lambert: Brands and Storytelling
Tejpaul Bhatia: Multi-platform Storytelling
January
Marc Prensky: The Rules of Engagement

2006
November
Rishad Tobaccowala: The Future of New Media
October
Greg Clayman: MTV Mobile - Content and Delivery
Henry Jenkins: Convergence Culture
Saatchi & Saatchi: Russia Shows Sisomo
September
Derek Handley: The Future of Mobile Marketing
Ulla Sarkikangas: Marketing to Teens in Virtual Worlds
June
David Fleck: Second Life - Where Virtual Meets Reality
Portable Gallery: The Future of Art in the Digital World
May
DJ Spooky: The Future of Sound

26 July 2012: Slipknot is proud to announce today the launch of the band’s first ever digital app across Mac iOS and Android platforms, simultaneous with the release of their first ever Best Of compilation, Antennas To Hell.

Appropriately entitled “Slipknot: Wear the Mask,” the app is as much about the fans as it is the band.  The point is for fans to learn something about themselves through Slipknot’s unique perspective and lens. “Wear The Mask” has social, gameplay, and photography aspects, but it is not any one of those things exclusively.

...Saatchi & Saatchi NY’s Chief Creative Officer Con Williamson adds: “Slipknot’s Facebook presence alone is over 12 million fans, so we wanted to create a way to give each one of those people an individual experience with the band.  “Wear the Mask” is an engaging, layered and multi-faceted way to do that. Fans will discover an app that’s complicated, disturbing, challenging and fresh, and really true to their core. This will allow them to keep finding new ways to get even more lost in the awesome world of Slipknot.”

Read the full press release


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28 June 2012: Lenovo (HKSE: 992) (ADR: LNVGY), the world’s #2 PC maker, and Ideas United, the creators of Campus MovieFest (CMF), today announced the launch of the “Seize the Night” Film Your Own Ending Competition. The competition tasks student filmmakers from around the globe to create alternate endings to Lenovo’s acclaimed “Seize the Night” ad supporting the company’s recent Ultrabook “Book of Do” advertising campaign.

“We created the ‘Seize the Night’ spot to set our latest Ultrabook devices apart from others by focusing on how our technology enables people to do amazing things,” said David Roman, chief marketing officer, Lenovo. “Creativity is everywhere, and the Film Your Own Ending competition recognizes the collective talent and ingenuity of the global student filmmaker community that Campus MovieFest has cultivated. We’re prepared to be astounded at what this community brings to life.”

Read the full press release


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07 June 2012: Tom Eslinger, Saatchi & Saatchi’s Worldwide Digital Creative Director and President of the inaugural Mobile Lion jury at this year’s Cannes Lions festival, speaks to Contagious magazine about what makes a great mobile campaign and what competition exists between large agencies and smaller digital shops.

Contagious: You’ve recently been working on setting up the first mobile jury with Cannes Lions. What are the challenges of identifying the unique value of mobile when it so often forms part of an integrated campaign?

The big challenge is going to be ‘Why’? With mobile already being blended into so many ideas, I always ask ‘why is it on the device and why did it get made in the first place?’ We need to find high utility, appropriateness for the medium and above all, a killer idea that makes it relevant and rocking. The technology and innovation that make mobile such a fun space to play can also sometimes be a trap. The idea’s gotta rock just as much as the tech.

Read the full article at contagiousmagazine.com


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21 May 2012: Badillo Nazca Saatchi & Saatchi, Puerto Rico, garnered five awards in five categories (1 Gold, 4 Silver) at the Puerto Rico Sales & Marketing Executives Association’s SME Digital Awards competition held May 16 in San Juan. The agency’s “A Bullet Follows You” digitally led social media campaign for United Way (Fondos Unidos de Puerto Rico), which was the Grand Prix winner at Cúspide, won Gold in the Business Intelligence category and Silver awards in Social Media Integration, Innovation, Digital Integration in a Non Profit Campaign and Digitally Led Integrated Campaign.

Read the full press release.


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17 May 2012: In an unprecedented collaboration between Saatchi & Saatchi, Genero.tv, BUG Music Videos and Universal Music Enterprises (UMe), the music of James Brown will be brought to the attention of a whole new generation through the art of filmmaking.

Saatchi & Saatchi is throwing down the gauntlet to the international filmmaking community by creating a challenge to bring to life some of the most significant tracks of the ‘Godfather of Soul’ in the form of a music video: Sex Machine, Papa’s Got a Brand New Bag, It’s a Man’s, Man’s, Man’s World, and Try Me.  Following the success of last year’s Moby competition, Saatchi & Saatchi wanted to bring a new twist to this year’s competition by working with a legendary artist who has influenced and crossed many generations.

Read the full press release


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9 February 2012: Saatchi & Saatchi Fallon Tokyo announced today it would partner with Digital Jungle, a social influence digital marketing agency to provide clients with social media analytics technologies and social marketing services. Digital Jungle already has an existing relationship with Saatchi & Saatchi in China.

Phillip Rubel, Saatchi & Saatchi Fallon Tokyo’s CEO stated, “Penetration of social media is proliferating within all aspects of people’s lives in Japan. Prior to March 2011, social media activity was inherently a local Japanese one. But since last March, we’ve seen a huge spike in people adopting a more internationalized approach, particularly in their usage of Twitter and Facebook. The challenge for marketers is how to participate in the conversations going on, recognize the opportunities and then how to measure the impact of what they do.”

Read full press release at saatchi.com


15 December 2011: Toyota Motor Sales, U.S.A., Inc. today launched the second annual Shareathon program, where customers can tweet about their plans to buy or a lease a new Toyota during Toyotathon and earn a $500 prepaid debit card. Building on the success of last year’s program, the 2011 Shareathon has announced an additional reward program for those who rally their followers to retweet the original message. Each retweet increases the debit card amount by $50, up to a maximum of $500 from these retweets, for a total of $1,000.

From Dec. 12 through Dec. 21, shoppers who register online at http://www.toyota.com/shareathon, tweet a scripted Shareathon message, and then purchase or lease a new Toyota vehicle on or before Jan. 3, 2012 will be eligible for a certificate and unique coupon code redeemable for a $500 prepaid debit card. Participants will then have 48 hours to encourage their followers to retweet the initial message. As an added bonus, those followers who retweet the message will be entered to win a 2011 Prius from Toyota.

Campaign by Saatchi & Saatchi Los Angeles.

Read the full press release at www.newdesignworld.com


30 November 2011: Judging the Interactive Mobile category at the 2011 Eurobest Festival, Tom Eslinger commented that the high levels of interaction we currently have with digital technologies come through our physical integration with the objects, but with time and the colossal amount of money being poured into this new realm of technology, there will soon be a time where we will be able to control those ‘hands free’ devices with our minds.

Read full article at Marketing Directo (in Spanish)


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21 November 2011: Saatchi & Saatchi created a multi-city, multi-media spectacular for the next instalment in Deutsche Telekom’s ‘Life is for sharing’ campaign that unfolded simultaneously across five markets tonight starring the world’s biggest selling female artist of all-time, singer-songwriter Mariah Carey.

Mariah Carey appeared before audiences in Germany, Croatia, Macedonia, Montenegro and Poland simultaneously in the form of a hologram interacting with real dancers and live audiences in each location, creating a unique ‘life is for sharing moment’.

Appearing to the audience as if she was live in concert for the first 10 minutes of the show, her hologram form then exploded into the sky, revealing the surprise, before she reformed to lead all the countries in a moving rendition of the traditional carol ‘Silent Night’, then finishing with the all-time favourite ‘All I Want for Christmas is You’.

Read full press release at saatchi.com


21 November 2011: Del Campo Nazca Saatchi & Saatchi, led creatively by Maxi Itzkoff and Mariano Serkin, have created a new breed of microwave for BGH. Quick Chef Music is the first-ever microwave that plays music when food is ready. The idea is the result of the agency’s belief that ‘Nothing is Impossible’. To modify a microwave to include the element of sounds required intensive product innovation, months of testing, plus patent and legal approvals. The cooking abilities of BGH Quick Chef didn’t change, but six months of testing culminated in a revolutionary invention, unprecedented in the history of the microwave oven:  a microwave equipped with speakers and a USB port, so that each person can upload the song they want.

Read the full press release at saatchi.com


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