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Media & Interview Archives



2013
June
Saatchi & Saatchi LA - The Digital Space Today Is A Wonderland
‘Screen Age Love Story’ Wins Gold
April
Content Makes This Golden Age of TV: Barnhill
March
Farmageddon: The World’s First Online Drought Hits Farmerama
#DammiPiùVoce: Turn Up My Voice
February
Telecom Ad Series To Offer Tech Tips

2012
December
F/Nazca Saatchi & Saatchi Transforms Honda Fit Twist Into Mixing Deck
November
New CinePrint Technology Puts Lexus Print Ad in Motion
October
Saatchi & Saatchi Sydney’s Virtual Meritocracy
August
ASB Teams Up With Spotify to Create Official Olympic Soundtrack
July
Slipknot Launches First-Ever App Featuring New Faces for Fans
June
Lenovo Seize the Night Film Your Own Ending Competition
Tom Eslinger: Cannes Lions Preview
May
SME Digital Award Success for Badillo Nazca Saatchi & Saatchi
James Brown - A Music Video Challenge presented by Saatchi & Saatchi
February
Saatchi & Saatchi Fallon Tokyo Partners With Digital Jungle In Japan

2011
December
Toyota Announces Second Annual Shareathon Program
November
Technology Leaves Your Hands Free and Gives Control to Your Mind
Holographic World First from Deutsche Telekom and Saatchi & Saatchi
Del Campo Saatchi & Saatchi Makes Microwave History for BGH
October
Agent of Change
September
Saatchi & Saatchi New Zealand Creates Toolkit to Help Kiwi Referendum Voters Navigate Complexity
Ariel Creates Live Fashion Shoot Controlled by Facebook
August
The Changing Landscape of Advertising
NZ Air Force Invites Recruits to Step Up With Innovative Campaign
July
Cheever Says Facebook ‘Digital Word of Mouth’ Helps Ads
June
Saatchi & Saatchi New Directors’ Showcase: ‘Hello, Future’
Carrefour’s URL Shortener is a Hit on the Web
May
Reaching Consumers in the Digital Age
April
Hello, Future
Conill and T-Mobile Dial Up the Drama on Popular US Show ‘Eva Luna’
March
Screens are the New ‘Allies’ of Brands Today
February
How Digital is Changing Advertising Habits

2010
March
Tyler Murray on FastForward
Five-Minute Interview: Tom Eslinger

2008
June
GottaQuirk Interviews Allan Kent: iPhones, Mobile Web and Creativity

2007
May
Joe Lambert: Brands and Storytelling
Tejpaul Bhatia: Multi-platform Storytelling
January
Marc Prensky: The Rules of Engagement

2006
November
Rishad Tobaccowala: The Future of New Media
October
Greg Clayman: MTV Mobile - Content and Delivery
Henry Jenkins: Convergence Culture
Saatchi & Saatchi: Russia Shows Sisomo
September
Derek Handley: The Future of Mobile Marketing
August
Ulla Sarkikangas: Marketing to Teens in Virtual Worlds
June
David Fleck: Second Life - Where Virtual Meets Reality
May
Portable Gallery: The Future of Art in the Digital World
April
DJ Spooky: The Future of Sound

26 July 2012: Slipknot is proud to announce today the launch of the band’s first ever digital app across Mac iOS and Android platforms, simultaneous with the release of their first ever Best Of compilation, Antennas To Hell.

Appropriately entitled “Slipknot: Wear the Mask,” the app is as much about the fans as it is the band.  The point is for fans to learn something about themselves through Slipknot’s unique perspective and lens. “Wear The Mask” has social, gameplay, and photography aspects, but it is not any one of those things exclusively.

...Saatchi & Saatchi NY’s Chief Creative Officer Con Williamson adds: “Slipknot’s Facebook presence alone is over 12 million fans, so we wanted to create a way to give each one of those people an individual experience with the band.  “Wear the Mask” is an engaging, layered and multi-faceted way to do that. Fans will discover an app that’s complicated, disturbing, challenging and fresh, and really true to their core. This will allow them to keep finding new ways to get even more lost in the awesome world of Slipknot.”

Read the full press release



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07 June 2012: Tom Eslinger, Saatchi & Saatchi’s Worldwide Digital Creative Director and President of the inaugural Mobile Lion jury at this year’s Cannes Lions festival, speaks to Contagious magazine about what makes a great mobile campaign and what competition exists between large agencies and smaller digital shops.

Contagious: You’ve recently been working on setting up the first mobile jury with Cannes Lions. What are the challenges of identifying the unique value of mobile when it so often forms part of an integrated campaign?

The big challenge is going to be ‘Why’? With mobile already being blended into so many ideas, I always ask ‘why is it on the device and why did it get made in the first place?’ We need to find high utility, appropriateness for the medium and above all, a killer idea that makes it relevant and rocking. The technology and innovation that make mobile such a fun space to play can also sometimes be a trap. The idea’s gotta rock just as much as the tech.

Read the full article at contagiousmagazine.com




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9 February 2012: Saatchi & Saatchi Fallon Tokyo announced today it would partner with Digital Jungle, a social influence digital marketing agency to provide clients with social media analytics technologies and social marketing services. Digital Jungle already has an existing relationship with Saatchi & Saatchi in China.

Phillip Rubel, Saatchi & Saatchi Fallon Tokyo’s CEO stated, “Penetration of social media is proliferating within all aspects of people’s lives in Japan. Prior to March 2011, social media activity was inherently a local Japanese one. But since last March, we’ve seen a huge spike in people adopting a more internationalized approach, particularly in their usage of Twitter and Facebook. The challenge for marketers is how to participate in the conversations going on, recognize the opportunities and then how to measure the impact of what they do.”

Read full press release at saatchi.com






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