26 July 2012: Slipknot is proud to announce today the launch of the band’s first ever digital app across Mac iOS and Android platforms, simultaneous with the release of their first ever Best Of compilation, Antennas To Hell.
Appropriately entitled “Slipknot: Wear the Mask,” the app is as much about the fans as it is the band. The point is for fans to learn something about themselves through Slipknot’s unique perspective and lens. “Wear The Mask” has social, gameplay, and photography aspects, but it is not any one of those things exclusively.
...Saatchi & Saatchi NY’s Chief Creative Officer Con Williamson adds: “Slipknot’s Facebook presence alone is over 12 million fans, so we wanted to create a way to give each one of those people an individual experience with the band. “Wear the Mask” is an engaging, layered and multi-faceted way to do that. Fans will discover an app that’s complicated, disturbing, challenging and fresh, and really true to their core. This will allow them to keep finding new ways to get even more lost in the awesome world of Slipknot.”
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