22 March 2013: Everything was fine until the 22nd March 2013, when the drought disaster hit more than 45 million online farmers around the world who opened their accounts on Farmerama. The fields are dry, the grass is brown, the animals’ tongues are hanging out for lack of water, and every farm is a catastrophe. Everything that was carefully planted and long cultivated and cared for has fallen victim to the first online global drought. What now?
The initiative by Saatchi & Saatchi Frankfurt for World Water Day aims to help the UN Water and the Ending Hunger Movement of FAO (United Nations Food and Agriculture Organization) call attention to water scarcity and the problems of real life farmers around the world. Online farmers are given the choice to carry on playing, or to help end the virtual drought by passing on the message or making a donation for low-cost pumps, water tanks, tubing and other supplies for poor farmers.
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11 March 2013: On http://www.coordown.it, 50 people with Down syndrome asked 50 celebrities for a particular donation. Not money: they asked for a video. A video in which those celebrities ask the public to support the rights of people with Down Syndrome through a donation, thus amplifying their voices. A video that, if shared by the celebrities on their social networks, would have more chance of being listened to.
Every person has asked his or her idol to donate a video: Luca asked Tiziano Ferro, Giacono asked Francesco Totti, Sara asked Fiorello, Andrea asked Sharon Stone…why not dream? The goal is to reach March 21st, World Down Syndrome Day, with the highest number of celebrity videos donated. You can follow the campaign on twitter.com/coordown and facebook.com/coordown.
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23 February 2013: A creative initiative by Saatchi & Saatchi New Zealand and Telecom New Zealand, ““Tech in a Sec” is a multimedia campaign with TV ads directing customers to online clips that address the most commonly asked questions from its website.”
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26 November 2012: Team One continues to play and experiment with traditional advertising. Using a Lexus ES Sports Illustrated print ad with an iPad screen, the industry first transforms a static ad into moving video. With CinePrint(TM), the seemingly standard ad is converted into a full-fledged digital experience.
After placing the iPad underneath the ad, the static image comes to life - the sky flashes and pulsates with a brilliant color before exploding to the beat of the music and the engine revs as the car begins driving through the night. While most traditional mash-ups redirect to a digital experience, Team One was able to create a multi-sensory experience that combines sight, sound, and touch all within the print advertisement.
To experience the ad first hand, find the Lexus ad in the October 15 print edition of Sports Illustrated. Or watch the demo video to see for yourself: www.Lexus.com/stunningTweet
23 October 2012: “Keen to get your foot in the door at Saatchi & Saatchi Sydney? As any young creative knows, one of the biggest challenges is cracking that door open. But aspiring creatives can now go inside the Sydney branch after it claimed to be the first agency in the world to team up with Google to create Saatchi Street View. Head into the virtual agency, search for and respond to a hidden brief, and those with the best ideas get a chance to win an internship at the Sydney agency.”
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10 August 2012: ASB bank, New Zealand’s most socially active bank, has partnered with music streaming service Spotify to create a soundtrack to the Olympics.
“As the official and exclusive bank of the NZ Olympic team, with one of the largest active Facebook communities in NZ, we wanted to create something special to show our support for our athletes in London,” says Anna Curzon, GM of Brand Experience and Digital Channels.
“We wanted a fun activity that would capture everyone’s passionate support for our hard working team.”
The Moodulator app, developed by Saatchi & Saatchi, shares regular updates from London 2012 and invites Facebook members to record their reaction to the news using a series of sliders which gauge emotions such as pride, happiness and excitement.
Moodulator then links with Spotify, a music streaming service which suggests a music track that accurately reflects their emotions. Alternative mood tracks can also be searched and selected, and sharing is encouraged with the opportunity to win VIP tickets to Rhythm & Vines music festival as well as Premium Spotify.
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