Results of a recent study by Zmags reveal that the ‘Connected Consumer’ is most likely a woman in her 40s who prefers browser-based shopping instead of mobile shopping apps.

A partnership between the U.S. Olympic Committee and BP America sees nine hopeful sporting participants share their stories through a series of virtual trading cards.

Thanks to YouTube and its sponsor partner Emirates, the next generation of cutting-edge filmmakers could be making their mark on the cinematic world soon through the Your Film Festival.

People are purchasing less televisions in 2012 and trading their big screens for smartphones and apps, according to a survey conducted across 10 countries by Accenture.

Procter & Gamble introduces a new line of Downy scent beads and captures the interest of a young mobile audience by holding a smartphone-based scavenger hunt.

The tiny Swiss village of Obermutten became a worldwide hit on Facebook thanks to an innovative campaign that put people at the heart of the town.

American retailer JCPenney is reinventing traditional gift-giving with the ‘Santa Tag’, a QR code enabled gift tag that holds recorded voice messages.

McDonald’s is running a Promoted Trend ad on Twitter as well as a Facebook driven treasure hunt to give the temporary return of the McRib a jumpstart.

The NHL’s L.A. Kings will be adding a gaming component to their fan community to increase audience engagement, participation and brand loyalty.

South African telecommunications retailer, 8ta, is using innovative through-glass touch technology that enables customers to browse their store catalogue after hours.

The new McDonald’s Channel, a digital network of exclusive original content targeted at dine-in customers, aims to “catch and engage the customer, and then enhance their experience.”

Kodak hopes that a promotion for free prints of photos from Facebook will highlight the powerful capability of their branded photo developing kiosks.