We are living in “The Screen Age.” Screens for informing, entertaining, communicating, connecting, transacting and controlling. Screens for every purpose.
This environment presents an unavoidable conundrum for business as we seek to find new ways to connect with consumers. Television, once the shining knight of emotional messaging, is subject to a radical shift in the relationship between consumers and the media.
Where consumers were once passive in the face of the mass market, they are now savvy individuals wired into the greatest information network the world has ever known.
Enter sisomo — Sight, Sound, and Motion, the combination that made television the most powerful selling tool ever invented.
As screens multiply and give sisomo a new playground of opportunities, industries from marketing and entertainment, computing and telecommunications — and indeed every single player in the digital revolution — will be transformed.
Kevin Roberts is determined that Saatchi & Saatchi’s role in this transformation will be made with inspiration and emotion, not just technology.
“I’ve always said there are three keys to the hearts of consumers: Mystery, Sensuality and Intimacy. Here’s how they come alive: Sight, Sound and Motion.”
In the debates about what is next for marketing, communications, media, the Internet, advertising and consumers, sisomo: the future on screen will provide readers with a clear and distinctive point-of-view in creating ideas and strategies for clients, prospects and the market.
sisomo: the future on screen explores:
- the convergence equation and emotional connections
- great sisomoments — the history of sisomo on screen
- 11 ways the screen brings sisomo to your world
- the family of screens, their personalities and ambitions
- sisomo in action, from the biggest to the tiniest of screens
- 7 urban myths about the performance of television
- the facts, figures and projections of “the Screen Age”
- storytelling — the link between sisomo and Lovemarks
- the potential of sisomo to make the world a better place
To order your copy go to Amazon.com or contact powerHouse Books for information on bulk deals.
