Saatchi and Sisomo
Saatchi & Saatchi is a worldwide ideas agency committed to creating the world’s best and most communicative ideas. They have 130 offices in 70 countries, and it’s 6,000 staff are some of the most creative on the planet. They work with several of the world’s most successful companies.
Kevin Roberts was CEO Worldwide at Saatchi & Saatchi from 1997 until his appointment as Executive Chairman in 2015. He is based in New York and continuously travels the world to work with Saatchi & Saatchi people and clients, and he speaks to a wide range of audiences. He is Honorary Professor of Innovation and Creativity at the University of Auckland Business School, Honorary Professor of Creative Leadership at Lancaster University, Honorary Professor of the Peruvian University of Applied Sciences, Honorary Professor of Leadership and Innovation at the University of Victoria (B.C.) School of Business, and holds honorary Doctorates from a number of universities worldwide.
In 2004, Kevin wrote Lovemarks: the Future Beyond Brands. A Lovemark is a super-evolved brand that makes an emotional connection with consumers. A Lovemark is both respected and loved. A Lovemark uses Mystery, Intimacy and Sensuality to form a relationship with a consumer, inspiring them to “Loyalty Beyond Reason.”
The Lovemarks concept is also the basis of a successful website, lovemarks.com, where consumers nominate and share stories about brands that they have made a connection with on a personal level. Saatchi & Saatchi’s focus is to create and perpetuate these relationships for their client’s brands and the consumers who love them.
Kevin developed the transformative idea of sisomo for inspiring consumers no matter the media.
In a world of increasing media fragmentation, it is becoming harder for brands to make emotional connections with people. They need to bust through with sisomo: sight, sound, and motion. Through our screens: on our mobiles, on our computers, in our televisions, and over the streets, we connect with one another, have relationships and fall in love: with brands and with each other. To connect with consumers in the 21st Century, Lovemarks must embrace this new reality, and become a part of the sisomo world.
Sisomo: the Future on Screen describes how to connect with consumers in the Age of Now. Sisomo is a timely addition to the global conversation on the future of ideas.