Zegna inSTORE
15 September 2011: Italian luxury menswear brand Ermenegildo Zegna recently launched a new iPad app which allows shoppers to immerse themselves in a 3D store. Touting it as part of the ‘digital revolution’, the Zegna inSTORE app provides users with a premium, virtual shopping experience which includes Milla Jovovich as a guide. The app is based around a floating store, rendered in 3D with a seamless mix of video interludes from various models, each promoting a particular garment. The user can navigate their way through the store, interacting with content and scrolling through products as they choose.
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