Window Shopping the 8ta Way
Source: springwise.com
28 October 2011: Marketers and advertisers are no strangers to using whispering windows to catch the attention of passers-by on the street. These windows are equipped with speakers and are programmed to emit sounds and speech as people walk past motion sensors. A South African store is taking these whispering windows a step further by adding a new level of functionality to enable customers to browse the store’s catalogue throughout the day and night.
8ta, a telecommunications retailer, has partnered with One Digital Media to increase the sensory experience of their stores. The new whispering window technology “turns store windows into glass window speakers, creating a unique way to deliver messages throughout or around your store” (One Digital Media). The company is also utilizing innovative through-glass touch technology which allows customers to browse the store catalogue after hours and request a callback when the store reopens.
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