Virtual DJ
Source: latimesblogs.latimes.com
3 August 2011: Turntable.fm aims to create the feeling of being with friends at a concert when listening to music on a computer. Unlike traditional radio and Internet radio services like Last.fm and Pandora, Turntable.fm gives a group dynamic to the listening experience, enabling people to listen to the same song at the same time as others.
At Turntable.fm, avatars represent the users who are situated in one of many virtual listening rooms, where up to five people can take turns playing songs for the crowd. Those in the listening room can type to chat with each other or give songs an “awesome” or “lame” vote. DJs who are successful with the crowd earn points and use them to ultimately unlock virtual goods, which could become a new opportunity for brands to connect with this audience.
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