Using Augmented Reality to See Poverty
Image source: psfk.com
8 March 2011: Poverty is too easy to ignore when people can’t experience it for themselves. To combat this, UNICEF has launched their new ‘Scan and Help’ campaign which makes use of augmented reality. Posters can now be spotted in major cities bearing only a photograph of a person, the words ‘scan and help’ and a mobile tag. Passers-by who scan the tag using a specially designed application are taken into the world of the person featured on the billboard. Once connected to the augmented reality application, users are able to scan the environment in which the person lives and see facts about the area by moving their phone from side to side. At any time users can click a link to make a donation to UNICEF. The application itself also gives users access to additional photos, videos and information about the people featured – who appear as ghostly images until enough funds are raised for them to live free from poverty.
Read more at PSFK
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