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Ulla Sarkikangas: Marketing to Teens in Virtual Worlds

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Ulla Sarkikangas, Senior Vice President of Brand and Marketing from Sulake Corporation, discusses the successes and challenges of virtual marketing to teenagers. Sulake’s top brand franchise, Habbo Hotel, is an online game environment designed for teens and has become one of the most popular and fastest growing teen websites in the world. Launched in Finland in August 2000, Habbo Hotel is now present in 18 countries around the world and has the reputation of being one of the safest virtual environments for teenagers.


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