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UCT Executive Education ‘Curious Times’

5 October 2011: Saatchi & Saatchi Cape Town has developed an animated short film to introduce Executive Education, a sub-brand of the UCT Graduate School of Business (GSB) by showing how curiosity grows with new discoveries and in return rewards one.

Creative Director at Saatchi & Saatchi Cape Town, Sammy-Jane Thom says that Saatchi & Saatchi’s brief was to create a piece that would be used as a sales aid to introduce potential delegates, who are corporate executives, to the institution’s way of thinking and to be used as a standalone in media that supports long format (more than 60” duration) like the Internet and Cinema.

Off the platform of curiosity, Executive Education seeks to promote agility of thought through the premise that questions change the world, not answers. It is with a curious mind that new worlds open.

Thom says that in keeping with this way of thinking, Saatchi & Saatchi wanted to break the mould on the traditional Audio Visuals. “We didn’t want something expected and familiar to this audience. We wanted to create something that would leave viewers thinking, contemplating and inspired to explore.

“Our AV had to offer an alternative headspace to this audience, so that they would be receptive to the school’s offering. So we decided to go the route of animation, which allowed us to explore the world of metaphor.”

Read full press release.


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