Turning Test Drives into a Game
4 October 2011: Ford have come up with an innovative way to boost their social media presence by offering rather unconventional test drives of their 2012 Focus model. On the surface, Ford have set up an obstacle course for drivers to demonstrate their handling ability of the new Ford Focus. However, the test cars are equipped with telemetry technology (essentially wireless data transmission) which turns the data from the test drive in to a real-life computer game. Drivers score points depending on how they navigate and handle the course, and sound effects are added in real time to enhance the effect of being in a video game. The experience is captured in personalized drive videos which drivers can then share online.
Tweet