Trading In For The Real Olympic Experience
25 January 2012: As the official U.S Olympic Committee energy partner, BP America has created a unique shared experience for both fans and hopeful sporting participants for the 2012 Olympic Games through virtual trading cards available in Bloomberg BusinessWeek magazine.
We often see athletes competing, but have no real idea how they reached that sporting position. The augmented reality trading cards offer viewers the chance to listen to first hand accounts from nine hopeful U.S Olympic & Paralympic participants in the lead-up to the world’s biggest sporting event. The virtual experience gives supporters the chance to hear the athletes share their personal experiences of courage, dedication and perseverance that took them to reach sport’s upper echelon by representing Team USA at the London 2012 Olympic Games.Tweet