Toyota Social Snap Shot
20 September 2011: As part of its £7.5m ‘Outsmart Life’ pan-European campaign, Toyota has launched a Facebook-based app for Apple devices, designed specifically to attract a younger demographic – the new generation of car buyers – to it Yaris model.
The Social Snap Shot app adapts to each individual user’s Facebook profile to make viewing the Yaris video a more personalized experience. Once a user downloads the app, they will see their Facebook feed including status updates, pictures, friend’s photos and events alongside the Yaris video. Digital marketing manager Lisa Fielden says the Social Snap Shot app is an important way to engage with younger people. “It captures their Facebook highlights in a quick, easy and entertaining way, and illustrating the Yaris promise to help them outsmart life’s daily challenges.”
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