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Toyota Prius ‘People Person’

21 October 2011: In the latest creative campaign for Prius, Toyota and Saatchi & Saatchi LA introduce a new character: the People Person. A dynamic performance piece, the People Person brings together 18 human bodies through artful choreography, wardrobe and direction (and the occasional special effect) to move and act as a single person going about a typical morning ritual.

The spots combine cool surrealism with a simple mission: to playfully introduce Prius Goes Plural-four Prius hybrid models, including the 3rd generation Prius, Prius v, Prius Plug-in and Prius c concept vehicle-while enhancing the unique place Prius holds in the hearts of consumers. In a nod to the diverse Prius community, the spots acknowledge that universal behaviors connect people, even though their vehicle preferences might vary. The verdant, rolling hills in the scene call to mind the positive impact hybrid vehicles can have on the environment. Read full press release.

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