Toyota Announces Second Annual Shareathon Program
15 December 2011: Toyota Motor Sales, U.S.A., Inc. today launched the second annual Shareathon program, where customers can tweet about their plans to buy or a lease a new Toyota during Toyotathon and earn a $500 prepaid debit card. Building on the success of last year’s program, the 2011 Shareathon has announced an additional reward program for those who rally their followers to retweet the original message. Each retweet increases the debit card amount by $50, up to a maximum of $500 from these retweets, for a total of $1,000.
From Dec. 12 through Dec. 21, shoppers who register online at http://www.toyota.com/shareathon, tweet a scripted Shareathon message, and then purchase or lease a new Toyota vehicle on or before Jan. 3, 2012 will be eligible for a certificate and unique coupon code redeemable for a $500 prepaid debit card. Participants will then have 48 hours to encourage their followers to retweet the initial message. As an added bonus, those followers who retweet the message will be entered to win a 2011 Prius from Toyota.
Campaign by Saatchi & Saatchi Los Angeles.
Read the full press release at www.newdesignworld.com
Tweet