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Tide Takes #2 Spot in Super Bowl Ad Meter

7 February 2013: Tide’s Super Bowl Commercial, “Miracle Stain,” was rated the second best ad of the weekend’s big game in USA Today‘s prestigious Ad Meter poll.

Created by Saatchi & Saatchi New York, the :60 spot tells the story of the miraculous appearance of a shirt stain in the likeness of Joe Montana.

The commercial debuted with much fanfare and delight in the third quarter of Sunday night’s game between the Baltimore Ravens and San Francisco 49ers. “Miracle Stain” has garnered phenomenal press coverage and sits at the top of many “top Super Bowl ad” lists - including Ad Age, Creativity, Forbes and The New York Times.

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