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Tide-to-Go ‘Talking Stain’

03 February 2008: Today, Tide aired an advertisement for the #1 instant stain remover, Tide to Go, during Super Bowl XLII, marking the detergent category leader’s first foray into the Super Bowl and the first time for a Procter & Gamble brand since 2004. Tide to Go’s 30-second spot, created by Saatchi & Saatchi of New York, provided a humorous look at the consequences of embarrassing stains, with a “talking stain” overshadowing a job candidate’s interview. It was the national debut for the spot which received widespread industry recognition including a 2007 Cannes Silver Lion award. Tide to Go’s Super Bowl spot served as the launching pad for a new digital campaign and microsite - www.mytalkingstain.com - where consumers are encouraged to create their own ‘spoofs’ of the Talking Stain spot. The winning consumer ad will air on Primetime television later this year. Read full press release.

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