Those On The Go Give Remotes The Flick
Source: ibitimes.com
17 January 2012: A survey conducted by Accenture across more than 10,000 consumers in 10 countries revealed powerful new statistical information for defining the global preferences of today’s technological consumers.
With less than a third of those surveyed intending to buy televisions in 2012, the movement towards mobile stems from the capability of smartphones to provide constant digital access to a growing portfolio of content, services and apps online. With more than 50 percent of those surveyed owning a smartphone, the research highlights the increasing dependency of mobile users on the extensive number of apps now available, whilst presenting numerous new opportunities for businesses to tap into target audiences.
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