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The Rise of Visual Social Media

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Images: forbes.com

28 August 2012: A study by ROI Research recently found that people were more likely to engage with brands that posted pictures on social media, and if the sheer numbers of photos on Instagram (4 billion as of July) and Facebook (300 million photos uploaded every day) are anything to go by, the power of the image is taking center stage.

“Pictures have…become a short form way of communicating lots of information quickly and succinctly,” Detavio Samuals, EVP and Director of Client Services at GlobalHue, said to Fast Company. “The need for publishers to get to the point quicker than ever came about as humans became more pressed for time and content became more infinite. For publishers, it was evolve or risk losing their audience, and the only thing shorter than a tweet or post is a picture.”

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