The Future of Social Shopping
Source: facebook.com/payvement
Facebook storefronts are opening all along the information superhighway. If you don’t have time to drive to the nearest mall, there is a very good chance you will soon find what you need on Facebook. Social e-commerce provider, Payvement, has launched a free Facebook Mall app that allows businesses to instantly tap into 500 million potential customers. Facebook Mall currently has 50,000 retailers selling approximately 1.2 million items via the social networking site and consumers can conveniently add items to a single shopping cart.
Though Facebook pages are already equipped with e-commerce functionality; the Facebook Mall app adds value by helping storefronts exponentially reach more people outside of their fan base. As items are “Liked” by more shoppers, it moves to the top of the mall. It also makes for easier birthday or Christmas shopping decisions. With an average of 300 new storefront sign ups a day, social shopping on Facebook could one day pose a challenge to the established e-commerce retailers.
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