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The Changing Landscape of Advertising

22 August 2011: Aimee Groth, Editor of Business Insider, speaks to Con Williamson, Chief Creative Officer of Saatchi & Saatchi New York, about the future of television and the nature of social media and its place in advertising campaigns. “Social media is certainly changing the advertising landscape - and some companies are handling this shift better than others. Beer companies, for one, are dominating. People are out drinking, and they’ll respond quickly on Twitter”, says Williamson.

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