Tag What Now?
Source: www.springwise.com
15 August 2011: Colorado based Tagwhat have come up with a way for users to experience the history and hidden stories of geographical places. Available for iPhone 3GS/4 and Android, Tagwhat’s app “Great Stories at Places” aims to let users experience stories wherever they go.
When users look through their phone’s camera at any real life location, a small tag pops up detailing the history or any stories about it. This information changes based on whatever the user is looking at, and this forms the basis for how Tagwhat aims to enhance the viewer’s perception of the world. Stories on Tagwhat are organized into channels focusing on topics such as music, food, nature and art. This enables users to explore their surroundings the way they want to, according to their interests.
Such technology presents advertisers the opportunity to visually present information about their brands on location and in real time. Consumers will be able to learn more about a brand’s story and then share what they’ve learnt at the click of a button.
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