T-Mobile ‘Welcome Home’
27 October 2010: Today sees the latest chapter of T-Mobile’s ‘Life’s for Sharing’ campaign, created by Saatchi & Saatchi, unfolding live at London’s Heathrow Airport Terminal 5. With up to 35,000 people expected to pass through T5 arrivals today, many unsuspecting passengers are being greeted by a crowd of 300 people (including T-Mobile staff and customers) who are spontaneously bursting into synchronised song, giving the weary travellers a welcome home they will never forget.
The uniquely talented ensemble consists not only of ‘traditional’ singers, but of a ‘vocal orchestra’ - vocalists using their voices to recreate the sound of instruments including guitars, violins, cello, flutes and drums. Read full press release.
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