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T-Mobile ‘Royal Wedding’

9 May 2011: In its first brand campaign for T-Mobile this year, Saatchi & Saatchi London launched a spoof video to commemorate the recent royal wedding of Kate Middleton and Prince William. The clip has been watched more than 20 million times on the T-Mobile ‘Life’s for Sharing’ YouTube channel and has proved to be a resounding viral success.

The 2 minute film clip features 15 royal lookalikes who have been selected to match actual members of the Royal family known to be attending Kate & Wills’ big day. The members of the royal wedding party dance their way down the aisle in front of a packed congregation in a routine choreographed to the 1990s top ten track House of Love East 17.
Read full press release.

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