Social Ads Look to Create Sisomo
Source: blog.jivaldi.com
14 April 2011: Jennifer Kattula, Facebook’s manager of agency marketing, recently shared that one of the biggest challenges with Facebook is that people do not think of it as a place to be creative. “The ad unit size is so small, and there’s no sight, sound and motion.”
Enter Facebook Studio, social advertising that invites creatives and consumers alike to participate in advertising campaigns. The new Facebook service will embody the idea of social advertising, allowing share, like and comment functions on published work from within the social network. The idea behind it is that “social is creative. It’s more than just ads.”
Simultaneously, Google’s platform for injecting social into Google Ads is through +1. Google Search results that people like can be shared with their contacts and the rest of the web community in general. A +1 on a Google search result is akin to a Facebook Like. If the tool catches on, marketers could be on a new race to collect +1’s in addition to collecting Facebook Likes.
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