Snoop Shops It Like It’s Hot
Source: facebookradar.co.nz
14 June 2011: Rapper Snoop Dogg is on the vanguard of Facebook promotion. In a first for social media marketing, a product endorsed by Snoop Dogg will get cheaper as more Facebook fans “Like” it. The tagline for the promotion is “Every Like Counts: When Likes Go Up, the Price Goes Down.”
In a promotion that combines “Likes” with the power of Groupon-style crowdsourced discounting, Snoop Dogg’s more than 10 million Facebook fans can link to a “Shop Snoop Now” site that promotes a line of FragranceRebel products. One product is featured each day for the “Like” program.
During one sale day, BOD Man Really Ripped Abs 8 oz. Fragrance Body Spray started out at $7.99, then went down to $7.20 (10% off) when it received 100 “Likes.” If the product received more than 200 “Likes,” the price would have decreased another 10%. The maximum discount is 30% off, at 300 “Likes.”
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