Shazam Creates TV Tagging
Source: guardian.com
11 July 2011: British mobile entertainment firm Shazam, best known for its music discovery mobile application, is expanding beyond the music world to focus on TV show and advertisement tagging. The company has already been working with a number of US broadcasters this year.
Shazam has 150 million users and is growing at a pace of 1.2 million new users a week. The extensive reach will naturally be used to start a natural extension of Shazamming television shows and the ads around them.
The Shazam TV app works very much in the same way as its music app. When a supported show is being watched, the viewer can tag it to access bonus content that show creators could not fit into the main show. Executives at Shazam reported they are working with the major networks and show creators to Shazam-enable specific shows, and making sure they provide a rich, satisfying experience for viewers.
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