Screens are the New ‘Allies’ of Brands Today
16 March 2011: Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, speaks to El Tiempo in Colombia about engagement consumers on screens and the importance of Lovemarks. “If a brand wants to occupy the top spot, it should be on all screens: television, mobile phones, iPad, computers, which obviously involves social networks. This is the way to engage the most important participant today: consumers who share. So said Kevin Roberts, one of the most renowned advertisers and creatives in the world.”
Read the full article in Spanish at www.eltiempo.com.
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