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Saatchi & Saatchi New Zealand Creates Toolkit to Help Kiwi Referendum Voters Navigate Complexity

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5 September 2011: Saatchi & Saatchi New Zealand has created an online interactive toolkit for the Electoral Commission to help voters understand the complex range of electoral system options to vote on in this year’s Referendum. Animations, videos, quizzes and interactive tools allow voters to profile and compare each electoral system, and assess them according to their personal values and preferences.

Says Chief Electoral Officer, Robert Peden: “With several unfamiliar options on offer, the toolkit delivers information to voters in an uncomplicated, unbiased and accessible way which we think will give them the confidence to make an informed choice in the Referendum.

Read full article at Campaign Brief

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