Ritz-Carlton Warmly Welcomes Digital
Source: tiptoptens.com
6 October 2011: The Ritz-Carlton is probably best known for its customer service and one-on-one interaction, but the luxury hotel chain is embracing digital in a big way and plans to change the relationship that consumers have with its brand through their new campaign “Let Us Stay with You”. This is the first time digital efforts have accounted for a majority of the hotelier’s marketing budget.
“Digital is a really important place where consumers are exploring their travel options. So being part of that conversation is really important to us,” said Clayton Ruebensaal, VP-marketing. “People are daydreaming from their desks. That’s what we’re trying to take advantage of.” Typically the Ritz-Carlton has a focus on connecting with guests so that they’ll want to come back again and again, but with the “Let Us Stay with You” campaign they are flipping their focus, and running with the concept of the hotel experience staying on with their guests.
“Let Us Stay With You,” will be the company’s most comprehensive campaign to date. In addition to print and digital ads, a film will run on in-room TVs and the hotel’s redesigned website. The campaign will also be integrated into Facebook, Twitter and Foursquare communications, as well as a mobile application.
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