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Retailers Connect With Teens Through Text

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Source: time.com

03 August 2012: Marketing through text message is becoming a popular way for trendy retailers to engage a younger audience as the usage of smartphones increases. According to the Pew Internet & American Life Project, one quarter of teens 12 to 17 have a smartphone and predominantly use their mobiles to connect with friends on social networking sites. According to the an article in the Wall Street Journal, youth brands like Charlotte Russe, Claire’s Boutique and Vans have experienced higher rates of response using rich content delivered through mobile phone than more conventional email marketing.

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