Reinventing Street Advertising
Source: news.com.au
27 September 2011: Outdoor advertising corporation JCDecaux, is set to reinvent street advertising in Australia with the use of new interactive advertising. It will invite consumers to try out smartphone apps on screens in the street, order goods after-hours by tapping a transparent shop window screen, and view stock on an enormous 2.7m-long touch sensitive tablet at shopping centres. This interactive advertising will also open up a new world of viral online marketing campaigns for street advertisers by letting people share product likes and dislikes with friends on social networks, all while sitting at a bus shelter, or walking down the street.
JCDecaux Australia chief executive Steve O’Connor said the coming breed of near field communication (NFC, which allows data exchange between two devices in close proximity) will also be adding a new dimension to interactive advertising by allowing people to simply tap their phone on adverts to download product information or media. For example if NFC tags were embedded in advert displays, users with a tap of their phone, could stream music or adverts, download program content, or enter into a competition.
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