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Reebok Taikan Viral

21 December 2010: The Reebok viral campaign for the Taikan line of performance wear is an excellent example of how to do a viral campaign right. The KPI results speak for themselves.”  So says Zach Taub, Reebok’s Brand Director. The video is a parody based on a very well known exercise show in Japan. The campaign ran from April 1 to mid-May and was designed to raise awareness of the Taikan product line.  The icing on the cake for this campaign was the recent announcement by YouTube Rewind [see ]http://www.youtube.com/rewind] that the viral video was the second most viewed video on YouTube in Japan in 2010. Read full press release.

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