Real Car, Virtual World

Visitors to the Paris Motor Show had the opportunity to watch digital become reality when the French automaker, Citroen, unveiled the GTbyCITROËN, the first ever car to be specifically designed to bring the virtual and real worlds together.

“The GTbyCITROËN is the product of a partnership built up during the creation of Gran Turismo 5 Prologue. Takumi Yamamoto, from Citroen and Kazunori Yamauchi from Polyphony Digital Inc, the games developer were inspired by each others industries to design a concept car for the game that then flowed further into the real-world. The game version of the car mirrors the real-world performance of the concept.” Read more at ITWire.com.