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What Is Sisomo?

The digital revolution is transforming marketing, entertainment and technology everywhere. The boundaries between media and advertising, content and products, creator and producer, audience and critic are dissolving. This new world demands new language.

sisomo is the powerful combination of Sight, Sound and Motion on screen. sisomo is an idea at Saatchi & Saatchi’s core. A new word that powers our creatives, our interactives, our media thinkers, our planners, our account lines. sisomo is the great melting pot of creative communications and digital technologies. Life gets more fun when you think sisomo.

sisomo is not about tools and technologies. It’s about people, ideas and creativity. The idea with the most attitude, personality, authenticity and truth, wins.

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Connected Consumers Aren’t Who You Think They Are

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Source: Blogalicious

30 January 2012: The results of a recent report by media mobile and social analytics provider Zmags has defied the stereotypes typically associated with the online shopping habits of the ‘Connected Consumer’.  The data suggests that instead of the savvy 20-something person with a penchant for shopping via mobile apps, a different character and set of habits are at play with the ‘Connected Consumer’ more likely to be a woman in her 40s.  Four percent of survey respondents showed preference to shopping via mobile apps while 87 percent claimed to prefer browser-based shopping on PCs or laptops.

Tablet owners appeared to fully utilize their devices for online shopping, with 87 percent using it for holiday-related shopping in 2011, and 34 percent of tablet owners shopping via Facebook. With consumers showing clear preferences for what types of purchases they make on which devices, marketers can look to tailor their offerings as appropriate to the new demographics.

 

Trading In For The Real Olympic Experience

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Source: psfk.com

25 January 2012: As the official U.S Olympic Committee energy partner, BP America has created a unique shared experience for both fans and hopeful sporting participants for the 2012 Olympic Games through virtual trading cards available in Bloomberg BusinessWeek magazine.

We often see athletes competing, but have no real idea how they reached that sporting position. The augmented reality trading cards offer viewers the chance to listen to first hand accounts from nine hopeful U.S Olympic & Paralympic participants in the lead-up to the world’s biggest sporting event.  The virtual experience gives supporters the chance to hear the athletes share their personal experiences of courage, dedication and perseverance that took them to reach sport’s upper echelon by representing Team USA at the London 2012 Olympic Games.

YouTube Takes Film Buff Hopefuls from Fantasy to Reality

23 January 2012: Thanks to YouTube and its sponsor partner Emirates, the next generation of cutting-edge filmmakers could be making their mark on the cinematic world soon. The website is launching the free Your Film Festival to encourage wannabe-directors to enter 15-minute films into the competition, with the top 10 selected finalists kicking off the Venice Film Festival and the Grand Prize Winner receiving a $500,000 grant to produce a new film under Ridley Scott’s television production company Scott Free Productions. 

The competition is not just the opportunity of a lifetime for the lucky winners, but a brilliant demonstration of the significant milestone reached by online video platforms, by integrating cutting-edge technology within the traditional film and video industries.

Those On The Go Give Remotes The Flick

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Source: ibitimes.com

17 January 2012: A survey conducted by Accenture across more than 10,000 consumers in 10 countries revealed powerful new statistical information for defining the global preferences of today’s technological consumers.

With less than a third of those surveyed intending to buy televisions in 2012, the movement towards mobile stems from the capability of smartphones to provide constant digital access to a growing portfolio of content, services and apps online. With more than 50 percent of those surveyed owning a smartphone, the research highlights the increasing dependency of mobile users on the extensive number of apps now available, whilst presenting numerous new opportunities for businesses to tap into target audiences.

 

Guinness ‘The Ticket’

Agency:Saatchi & Saatchi - Cape Town
Client:Guinness
Creative Direction:Gavin Whitfield
Art Direction:Gareth Cohen
Copywriter:Alex Goldberg
Agency Producer:Lee-Anne Jacobz
Director:Benito Montorio
Prod. Co.:Blink
Exec. Producer:James Bland
Producer:Josh Barwick
Production Manager:Hannah Fowles-Pazdro
DOP:Jess Hall
Production Designer:Craig Smith
Costume Design:P. Vienings
Editor:Andrew McGraw
Editing:Stitch
Post:MPC

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Toyota Announces Second Annual Shareathon Program

15 December 2011: Toyota Motor Sales, U.S.A., Inc. today launched the second annual Shareathon program, where customers can tweet about their plans to buy or a lease a new Toyota during Toyotathon and earn a $500 prepaid debit card. Building on the success of last year’s program, the 2011 Shareathon has announced an additional reward program for those who rally their followers to retweet the original message. Each retweet increases the debit card amount by $50, up to a maximum of $500 from these retweets, for a total of $1,000.

From Dec. 12 through Dec. 21, shoppers who register online at http://www.toyota.com/shareathon, tweet a scripted Shareathon message, and then purchase or lease a new Toyota vehicle on or before Jan. 3, 2012 will be eligible for a certificate and unique coupon code redeemable for a $500 prepaid debit card. Participants will then have 48 hours to encourage their followers to retweet the initial message. As an added bonus, those followers who retweet the message will be entered to win a 2011 Prius from Toyota.

Campaign by Saatchi & Saatchi Los Angeles.

Read the full press release at www.newdesignworld.com

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P&G Scavenging for Smartphone Users

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13 December 2011: Procter & Gamble is introducing a new line of Downy scent beads and hopes to capture the interest of a young mobile audience by holding a smartphone-based scavenger hunt. On December 3rd, Smartphone users in Las Vegas were able to use their mobile devices to play the Downy Unstopables scavenger hunt for a chance to win prizes.

Scvngr is a mobile gaming app that lets users complete challenges from their mobile phones at various locations to earn points which can then be redeemed for real-world rewards. Teams competed to collect the most points, and the winning team got to split $20,000. P&G also hopes to break the Guinness World Record for “Largest Digital Scavenger Hunt”.

The scavenger hunt was promoted using traditional and social media, including local radio, Facebook and Twitter. An online version of the scavenger hunt also took place on the Downy website.

Obermutten Goes Worldwide

9 December 2011: In case you haven’t heard, the tiny Swiss village of Obermutten became a worldwide hit on Facebook earlier in November thanks to a campaign by Jung von Matt/Limmat for the Graubunden department of tourism. When the village launched its Facebook page, the Mayor posted a video promising that anyone who liked Obermutten would have their profile picture printed and posted on the village’s official notice board.

Within several weeks, Obermutten had 5,000 fans, ran out of room on their notice board, and began posting profile pictures on other buildings around the small community. Now they’re almost at 15,000 fans from on every continent in the world, and have appeared in the media in numerous countries. Their fan interaction is better than that of Lady Gaga, Coca-Cola, or Justin Bieber, and over 60 million people have now read, seen, or heard of Obermutten.

JCPenney’s Audio Gift Tags

5 December 2011: As part of JCPenney’s multi-layered “Who’s Your Santa!” advertising campaign, which includes online, mobile and social elements, the American retailer is reinventing traditional gift-giving. Any JCPenney customer who purchases a gift this holiday season will receive a free QR code tag (or ‘Santa Tag’) on which they can record and attach a personal voice message up to 60 seconds long. The recipient of the gift only has to scan the code to hear the holiday greeting.

 

Technology Leaves Your Hands Free and Gives Control to Your Mind

30 November 2011: Judging the Interactive Mobile category at the 2011 Eurobest Festival, Tom Eslinger commented that the high levels of interaction we currently have with digital technologies come through our physical integration with the objects, but with time and the colossal amount of money being poured into this new realm of technology, there will soon be a time where we will be able to control those ‘hands free’ devices with our minds.

Read full article at Marketing Directo (in Spanish)

Lenovo ‘Do Devil’

This TVC from Saatchi & Saatchi New York “features the Lenovo Do Devil, a suited hero that uses his Lenovo Tablets to power his unstoppable DO. He reviews a Powerpoint presentation while bungee jumping, edits his resume in a demolition race and hones his gaming skills while riding a tandem dirt bike. And to really see his skills in action, let him sketch a photo of you while mid-air! To see how you can do anything, anywhere like the Do Devil, go to DoDevil.com.” (Source: Hudson/Houston)

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Holographic World First from Deutsche Telekom and Saatchi & Saatchi

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21 November 2011: Saatchi & Saatchi created a multi-city, multi-media spectacular for the next instalment in Deutsche Telekom’s ‘Life is for sharing’ campaign that unfolded simultaneously across five markets tonight starring the world’s biggest selling female artist of all-time, singer-songwriter Mariah Carey.

Mariah Carey appeared before audiences in Germany, Croatia, Macedonia, Montenegro and Poland simultaneously in the form of a hologram interacting with real dancers and live audiences in each location, creating a unique ‘life is for sharing moment’.

Appearing to the audience as if she was live in concert for the first 10 minutes of the show, her hologram form then exploded into the sky, revealing the surprise, before she reformed to lead all the countries in a moving rendition of the traditional carol ‘Silent Night’, then finishing with the all-time favourite ‘All I Want for Christmas is You’.

Read full press release at saatchi.com

Del Campo Saatchi & Saatchi Makes Microwave History for BGH

21 November 2011: Del Campo Nazca Saatchi & Saatchi, led creatively by Maxi Itzkoff and Mariano Serkin, have created a new breed of microwave for BGH. Quick Chef Music is the first-ever microwave that plays music when food is ready. The idea is the result of the agency’s belief that ‘Nothing is Impossible’. To modify a microwave to include the element of sounds required intensive product innovation, months of testing, plus patent and legal approvals. The cooking abilities of BGH Quick Chef didn’t change, but six months of testing culminated in a revolutionary invention, unprecedented in the history of the microwave oven:  a microwave equipped with speakers and a USB port, so that each person can upload the song they want.

Read the full press release at saatchi.com

McRib Back Once Again

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Source: therealtimereport.com

31 October 2011: McDonald’s is once again running a Promoted Trend ad on Twitter in order to help give their temporary return of the McRib a jumpstart. In 2010 McDonald’s ran a similar Promoted Trend which, according to Rick Wion, social media director for McDonald’s, “drove huge engagement with our customers… we saw tons of occasions where folks who had never eaten a McRib tweeted that they were going to try it for the first time to see what the buzz was all about.”

To accompany the Twitter Promoted Trend, McDonald’s is also launching a Facebook game “The Quest for the Golden McRib” to help boost consumer enthusiasm. The game itself is integrated with Google Maps and players must search through McDonald’s locations around the world in order to find 10 virtual golden McRibs.

L.A. Kings Get Gamified

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Source: mashable.com

28 October 2011: As part of a their ongoing efforts to embrace digital technology, the NHL’s L.A. Kings will be adding a gaming component to their fan community through ‘The United Kings Family’ – a social platform that allows visitors to watch videos, share news and earn points whilst doing so.

The points earned by community members will go towards unlocking exclusive rewards such as signed merchandise, behind-the-scenes videos, private arena tours, and even personalized messages from the players.  Digital badges and trophies will be awarded to high scorers on the leader board and members can compete for the title of ‘number one fan’. “All of the things you can’t buy we want to be able to reward them with,” says Jonathan Lowe, the L.A. Kings’ VP of marketing.

 

Window Shopping the 8ta Way

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Source: springwise.com

28 October 2011: Marketers and advertisers are no strangers to using whispering windows to catch the attention of passers-by on the street. These windows are equipped with speakers and are programmed to emit sounds and speech as people walk past motion sensors. A South African store is taking these whispering windows a step further by adding a new level of functionality to enable customers to browse the store’s catalogue throughout the day and night.

8ta, a telecommunications retailer, has partnered with One Digital Media to increase the sensory experience of their stores. The new whispering window technology “turns store windows into glass window speakers, creating a unique way to deliver messages throughout or around your store” (One Digital Media). The company is also utilizing innovative through-glass touch technology which allows customers to browse the store catalogue after hours and request a callback when the store reopens.

Toyota Prius ‘People Person’

21 October 2011: In the latest creative campaign for Prius, Toyota and Saatchi & Saatchi LA introduce a new character: the People Person. A dynamic performance piece, the People Person brings together 18 human bodies through artful choreography, wardrobe and direction (and the occasional special effect) to move and act as a single person going about a typical morning ritual.

The spots combine cool surrealism with a simple mission: to playfully introduce Prius Goes Plural-four Prius hybrid models, including the 3rd generation Prius, Prius v, Prius Plug-in and Prius c concept vehicle-while enhancing the unique place Prius holds in the hearts of consumers. In a nod to the diverse Prius community, the spots acknowledge that universal behaviors connect people, even though their vehicle preferences might vary. The verdant, rolling hills in the scene call to mind the positive impact hybrid vehicles can have on the environment. Read full press release.

Agent of Change

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10 October 2011: Tom Eslinger, Digital Creative Director at Saatchi & Saatchi talks to Figaro about the interface between social and search and explains why marketers need to shift their focus away from specific channels and towards specific sets of behaviour.

“We’re only seeing the very tip of social media’s impact,” says Tom Eslinger, Digital Creative Director at Saatchi & Saatchi, the agency who rolled the royals down the aisle to East 17 for T-Mobile’s massively successful viral campaign earlier this year.

“It’s going to change the tools we use. The way the money’s spent. It’s going to change the way businesses are structured. Our tools and experience have been based on the idea that users are sitting at a PC in a single place. That entire experience will change to become absolutely location based. What’s exciting is this is the first time so many disciplines have been working together at once. Exciting - but for clients a little scary.”

Eslinger is well-placed to judge. He’s been on Saatchi’s worldwide creative board since 2002. A passionate advocate and theorist of innovation in technology and design, he’s picked up multiple Cannes Lion Awards, done several stints as a juror at the festival and still finds time to design his own fonts, some of which have featured in Saatchi campaigns. Marketing’s focus in the 21st century, he says, needs to shift away from specific channels and instead focus on specific sets of user behaviour.

Read full article at figarodigital.co.uk

McDonald’s to Launch McTV

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Source: latimes.com

20 October 2011: McDonald’s is launching McDonald’s Channel, a digital network of exclusive original content targeted at dine-in customers. This innovation is being rolled out over the next few months and is targeted to run in over 800 restaurants.

“The intention is to catch and engage the customer, and then enhance their experience,” said Leland Edmondson, founder of ChannelPort, the company that will be spearheading this venture. The target audience is expected to reach between18 and 20 million people a month.

About eight minutes an hour will be devoted to advertising, while McDonald’s ad participation will be only a minute and a half, says Edmondson. “This network is not intended to be all about McDonald’s. It is all about the consumer.” Viewers can expect to see content such as profiles of local high school and college athletes; special stories on local moms juggling home life with careers in sports, and of course regular items such as music, fashion, art, night life, lifestyle and cultural news.

Kodak’s Free Facebook Photo Prints

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Source: couponing101.com

18 October 2011: Kodak’s “Free Kodak Prints Week” invites users to print up to 20 free photos from Facebook at any Kodak Picture Kiosk. The photographic company hopes that the promotion will extend awareness of the powerful capability currently available through their photo developing kiosks.

By “Liking” Kodak on Facebook during this Print Week and opting in to receive emails from Kodak in the future, Facebook users will be able to download a coupon to print the 4x6 instant prints. “There are billions of photos stored on Facebook, and the promotion offers a way to convert these photos into personalized memories”, says Larry Trevarthen, vice president of worldwide marketing, retail systems solutions, Eastman Kodak Company. In addition to the free photos, consumers will also be invited to use the kiosk to create Kodak photo books, greeting cards, calendars and other creative projects.

AmEx is Now Friends with ‘Billboard’

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Source: gigaom.com

18 October 2011: American Express has announced it is teaming up with Billboard in order to launch a new Facebook channel designed to connect with fans and offer special tickets as well as interactive features. Any content on the AmEx Entertainment channel will also be available through the magazine’s Facebook page.

The channel hopes to attract fans by offering access to exclusive content, such as concert tickets, ahead of the public. Any users who ‘Like’ the page will be able to subscribe to a status feed that will feature real-time updates on upcoming offers as well as music news and content from Billboard. Fans will also be able to participate, submit questions for artists, and vote in online competitions, with the chance to win prizes such as tickets and backstage passes.

IKEA App Customizes Your Bedroom

17 October 2011: IKEA has created an interactive app on YouTube that renders a personalized 3D mockup of a bedroom based on the user’s Facebook data.

The YouTube video begins as an advert within a typical YouTube video, and then the app takes control and the user can login with their Facebook account. The app then generates a personalized bedroom based on the user’s Facebook data and living situation, incorporating clickable IKEA items, and pulling images from their photo albums to populate frames hanging on the walls.

An IKEA survey showed that over 2 million people live their lives at home, and they felt that each person’s bedroom should reflect their personality, taste and lifestyle. In reaction to this, IKEA UK created the personalized 3D bedroom app is part of their ‘Go Happy To Bed’ advertising campaign.

 

Connecting Experiences with NFC

11 October 2011: The Museum of London, working in tandem with Nokia, is one of the first public organizations to introduce near-field communication (NFC) technology to their venues with the purpose of enhancing the experiences of visiting guests.

Catering to a wide range of smartphone models, visitors to the museum simply need to tap their phone on sensor tags located throughout the exhibits to gain access to a variety of information and functions. Users can receive vouchers for the museum’s shops and cafes, book tickets for future exhibitions, receive more information about exhibits, join the Museum’s Friends scheme, and purchase prints of work on display.The Museum has also integrated social networking such as Facebook and Twitter so that experiences can be shared easily online.

HSN Uses QR Codes on TV

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Source: nytimes.com

10 October 2011: In a recent television experiment, viewers watching HSN (Home Shopping Network) were able to scan their television screens using a smartphone, to receive more information about the products on display. Reportedly the first time something like this has been been done, HSN facilitated the interactive experience by featuring QR codes in the bottom corner of screens which would correspond to whichever product was being displayed.

Scanning the code took the shopper to a product page on HSN’s mobile website where they could easily click through to a checkout page. The next step would be to put the product directly into the viewer’s shopping cart, but that all depends on how viewers take to the experiment.

Jill Braff, the network’s executive vice president for digital commerce says, “[Viewers] are watching us on TV and using a mobile device as a faster, more convenient means of checkout. We thought about what if we married the two – what if we allowed people to scan a QR code during a product demonstration, which would bring them directly to that product page on the mobile device?”

Dancing Babies are Back!

7 October 2011: You may remember the dancing babies from Evian’s campaign back in 2009. It involved a short video of a troupe of roller skating infants breakdancing and doing the odd bit of fancy footwork. It’s comfortable to say it caught the attention of viewers around the world, with the video garnering over 47 million views online.

Now Evian is tapping into brand recognition and touch screens with their newest campaign rolling out at interactive bus shelters. The screens present a headless baby on the shirt of a model, which when touched starts to dance and play music. According to passer-bys it’s nigh irresistible to touch the screen and find out what happens, and (luckily) people seem to enjoy it once they do. Feedback from users on the street have been positive, with the 5 active screens receiving over 23,000 activations in just 4 weeks.

Ritz-Carlton Warmly Welcomes Digital

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Source: tiptoptens.com

6 October 2011: The Ritz-Carlton is probably best known for its customer service and one-on-one interaction, but the luxury hotel chain is embracing digital in a big way and plans to change the relationship that consumers have with its brand through their new campaign “Let Us Stay with You”. This is the first time digital efforts have accounted for a majority of the hotelier’s marketing budget.

“Digital is a really important place where consumers are exploring their travel options. So being part of that conversation is really important to us,” said Clayton Ruebensaal, VP-marketing. “People are daydreaming from their desks. That’s what we’re trying to take advantage of.” Typically the Ritz-Carlton has a focus on connecting with guests so that they’ll want to come back again and again, but with the “Let Us Stay with You” campaign they are flipping their focus, and running with the concept of the hotel experience staying on with their guests.

“Let Us Stay With You,” will be the company’s most comprehensive campaign to date. In addition to print and digital ads, a film will run on in-room TVs and the hotel’s redesigned website. The campaign will also be integrated into Facebook, Twitter and Foursquare communications, as well as a mobile application.

UCT Executive Education ‘Curious Times’

5 October 2011: Saatchi & Saatchi Cape Town has developed an animated short film to introduce Executive Education, a sub-brand of the UCT Graduate School of Business (GSB) by showing how curiosity grows with new discoveries and in return rewards one.

Creative Director at Saatchi & Saatchi Cape Town, Sammy-Jane Thom says that Saatchi & Saatchi’s brief was to create a piece that would be used as a sales aid to introduce potential delegates, who are corporate executives, to the institution’s way of thinking and to be used as a standalone in media that supports long format (more than 60” duration) like the Internet and Cinema.

Off the platform of curiosity, Executive Education seeks to promote agility of thought through the premise that questions change the world, not answers. It is with a curious mind that new worlds open.

Thom says that in keeping with this way of thinking, Saatchi & Saatchi wanted to break the mould on the traditional Audio Visuals. “We didn’t want something expected and familiar to this audience. We wanted to create something that would leave viewers thinking, contemplating and inspired to explore.

“Our AV had to offer an alternative headspace to this audience, so that they would be receptive to the school’s offering. So we decided to go the route of animation, which allowed us to explore the world of metaphor.” Read full press release.

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Turning Test Drives into a Game

4 October 2011: Ford have come up with an innovative way to boost their social media presence by offering rather unconventional test drives of their 2012 Focus model. On the surface, Ford have set up an obstacle course for drivers to demonstrate their handling ability of the new Ford Focus. However, the test cars are equipped with telemetry technology (essentially wireless data transmission) which turns the data from the test drive in to a real-life computer game. Drivers score points depending on how they navigate and handle the course, and sound effects are added in real time to enhance the effect of being in a video game. The experience is captured in personalized drive videos which drivers can then share online.

Laptops No Longer

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Source: neattorama.com

03 October 2011: According to data from Boingo Wireless, just over a year ago laptop computers accounted for two thirds of wireless airport connections, but by May 2011 smartphones and tablets collectively held 59% of connections (the champions within this sector being Apple’s iPhone and iPad devices).

Consider that back in June 2007 iPhone connections alone were only at 1%, and compare this to June 2011 where they had risen to an outstanding 42.1%. This is just another indicator of the rise and dominance of mobile internet devices. Boingo’s VP Dawn Callahan noted in a statement that “since the launch of the iPhone in June 2007, we’ve seen a marked growth trend for non-laptop devices, but the exponential growth in iPhones and iPads in the last year pushed mobile devices past laptops, showcasing just how disruptive the trend is.”

Porsche Goes Flying

28 September 2011: Porsche has teamed up with a number of airlines to print 2D QR barcodes on the back of airplane tickets. When first-class and business-class passengers scan these codes they will gain access to promotional information including videos and the opportunity to request test drives at any local Porsche dealer.

While there appears to be a fair amount of debate raging as to just how effective QR codes are as a marketing device and whether consumers will bother to scan, let alone even notice them, the use of QR codes is a trend worth tracking. Luckily for Porsche, statistics show that of those who do use QR codes, most are male (60.5% of code scanning audience) within the age bracket of 18-34 (53.4%) and have a household income of $100k or more (36.1%).

 

Reinventing Street Advertising

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Source: news.com.au

27 September 2011: Outdoor advertising corporation JCDecaux, is set to reinvent street advertising in Australia with the use of new interactive advertising. It will invite consumers to try out smartphone apps on screens in the street, order goods after-hours by tapping a transparent shop window screen, and view stock on an enormous 2.7m-long touch sensitive tablet at shopping centres. This interactive advertising will also open up a new world of viral online marketing campaigns for street advertisers by letting people share product likes and dislikes with friends on social networks, all while sitting at a bus shelter, or walking down the street.

JCDecaux Australia chief executive Steve O’Connor said the coming breed of near field communication (NFC, which allows data exchange between two devices in close proximity) will also be adding a new dimension to interactive advertising by allowing people to simply tap their phone on adverts to download product information or media. For example if NFC tags were embedded in advert displays, users with a tap of their phone, could stream music or adverts, download program content, or enter into a competition.

The 5 Digital Senses

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Source: bangkokdailyphotos.blogspotcom

26 September 2011: Fast Company‘s Kaihan Krippendorff shares some advice shared by Bill Rogers, founder of Ektron – a website that is flourishing impressively – on how to listen and influence online.

Krippendorff states that great influencers are great listeners, “deep listeners”. He goes on to say that “listening for context is a fundamental requisite of influence, yet websites mostly ignore it. When you step into a store, the sales person picks up on clues about your dress, how you got there, how rushed you are, to make an educated guess as to how to move you toward a sale. But log on to that same store’s website and they have no clue as to any of these factors.”

Ektron’s mantra if you will, is that online companies should listen with the following five digital senses:

1. Past online behavior: What websites has the customer visited and what purchases have they made?
2. Environment/physical location: Are users reaching you with a mobile phone while standing in line in an airport, or are they sitting leisurely at home in front of a desktop?
3. Traffic source/keywords: What site did they come from, and what keywords did they search for to get to your site?
4. Customer data from inside your ERP system: Have they visited you before and, if so, what do you know about them (e.g., age, address, frequency of visits)?
5. Social networks: Who are they connected with online and what do they share or talk about?

In this day and age it seems that few websites listen to all five of these senses, to actively do so would require tapping into multiple sources of information and “weaving together a holistic picture of your visitor”. But if they did manage this they would have a much higher chance of tapping into that perfect message and connecting with the visitor in such a way as to move them from being simply a visitor to being a loyal customer.

Joyus: Video Shopping

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Source: scoop.it

21 September 2011: Joyus, the brainchild of former Google executive, Sukhinder Singh Cassidy, is a fresh take on the concept of TV shopping. Essentially heralded as a brand new sales channel – with a twist - the drive behind Joyus is to present the opportunity for digitally savvy, time-poor women to be entertained and shop at the same time.

To accommodate their target audience, Joyus produces simple 1-3 minute videos that highlight a selection of fashion items in an entertaining way (you might spot the odd celebrity here and there) on an easy to use interface that lets viewers buy items they fancy in real time. The company has teamed up with Gina Pell from Splendora, who walks the audience through the collections while models show off the wares. The focus of the website is to become a platform that women can integrate into their busy days, and share videos and items found with friends on social networks.

Toyota Social Snap Shot

20 September 2011: As part of its £7.5m ‘Outsmart Life’ pan-European campaign, Toyota has launched a Facebook-based app for Apple devices, designed specifically to attract a younger demographic – the new generation of car buyers – to it Yaris model.

The Social Snap Shot app adapts to each individual user’s Facebook profile to make viewing the Yaris video a more personalized experience. Once a user downloads the app, they will see their Facebook feed including status updates, pictures, friend’s photos and events alongside the Yaris video. Digital marketing manager Lisa Fielden says the Social Snap Shot app is an important way to engage with younger people. “It captures their Facebook highlights in a quick, easy and entertaining way, and illustrating the Yaris promise to help them outsmart life’s daily challenges.”

Zegna inSTORE

15 September 2011: Italian luxury menswear brand Ermenegildo Zegna recently launched a new iPad app which allows shoppers to immerse themselves in a 3D store. Touting it as part of the ‘digital revolution’, the Zegna inSTORE app provides users with a premium, virtual shopping experience which includes Milla Jovovich as a guide. The app is based around a floating store, rendered in 3D with a seamless mix of video interludes from various models, each promoting a particular garment. The user can navigate their way through the store, interacting with content and scrolling through products as they choose.

Bloomingdale’s Poses with NBC

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Source: eideias.nu

12 September 2011: A promotional campaign from Bloomingdale’s gives shoppers the opportunity to have their photographs taken with stars from a selection of programs from NBC’s fall season lineup. With the help of the GoldRun V2 app, iPad users can pose with virtual characters from Whitney, Free Agents, Prime Suspect and Up All Night. Bloomingdale’s staff armed with iPads can also take your photo in-store. For participating, shoppers go into a sweepstakes to win gift cards, a set visit in Los Angeles, or a trip to Chicago for a walk-on role in The Playboy Club.

Facebook TV?

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Source: live-production.tv

9 September 2011: All TV viewing will be social in the future, according to Joanna Shields, Facebook’s MD and VP of EMEA. Speaking at the IBC conference in Amsterdam, Shields shared Facebook’s vision of growing partnerships with content creators and broadcasters to develop the experience of social television and enable both parties to tap into diverse revenue streams. “We want to facilitate ways content creators can extend both their reach and how they monetize contents,” said Shields.

Thanks to the use of Facebook’s Credits payment system, broadcasters can increase their revenues, according to Shields. Production house Endemol’s reality entertainment show Big Brother, which has already launched a voting service using Facebook’s voting system in Germany, has seen a 10% uplift in how many people vote as a result of Facebook Credits. Family Guy has 18 million fans on the social network, House has 14.2 million, and South Park has 13.6 million
“I truly believe all TV will be social in the future. We want to partner with the TV industry to unlock the potential of our 750m global users.”

Mercedes: Virtual vs Reality

7 September 2011: In an effort to attract a younger audience, Mercedes Benz played host to a virtual vs reality racing initiative at Mercedes Benz World, offering fans the chance to compete against F1 driver David Coulthard. The British racing star will drive 10 laps of a racetrack in a real Mercedes Benz SLS AMG while six competition finalists will race him on the same track in real time via PlayStation3 gaming pods using Gran Turismo 5. The fan with the fastest time wins a trip to the Brazilian F1 Grand Prix.

According to David George, marketing director at Mercedes Benz, this initiative is a standalone piece in terms of concept. “We’re making use of the assets we can create, taking a content idea and exploiting it across multiple channels to maximize the exposure to a broader younger audience.”

Cadbury Unwraps Interactive Video Game

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Source: independent.co.uk

6 September 2011: Cadbury is unveiling what it claims to be a world first, with plans to create interactive packaging that will allow consumers to play video games virtually using augmented reality.

According to ConfectioneryNews.com, Cadbury plans to launch a chocolate bar that will allow consumers to play a short video game. After downloading an app (developed by UK-based company Blippar) consumers point their handheld smartphone at the chocolate bar wrapper and the game ‘Qwak’ is launched. In ‘Qwak’ the player has to tap or ‘smack’ as many quacking cartoon ducks as they can. They can then upload their scores for a chance to win prizes.

While this might be the first time a product has been used to launch an interactive video game, other products have jumped on the augmented reality bandwagon. Ben & Jerry’s Scoop of Happiness app allows users to activate images by holding their smartphone against ice cream carton lids. Kit Kat in the United Kingdom created packaging for its 4-Finger bar, which with the help of a webcam, unlocked a performance by British music group Scouting for Girls.

 

Saatchi & Saatchi New Zealand Creates Toolkit to Help Kiwi Referendum Voters Navigate Complexity

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5 September 2011: Saatchi & Saatchi New Zealand has created an online interactive toolkit for the Electoral Commission to help voters understand the complex range of electoral system options to vote on in this year’s Referendum. Animations, videos, quizzes and interactive tools allow voters to profile and compare each electoral system, and assess them according to their personal values and preferences.

Says Chief Electoral Officer, Robert Peden: “With several unfamiliar options on offer, the toolkit delivers information to voters in an uncomplicated, unbiased and accessible way which we think will give them the confidence to make an informed choice in the Referendum.

Read full article at Campaign Brief

Ariel Creates Live Fashion Shoot Controlled by Facebook

4 September 2011: Procter & Gamble have teamed up with Saatchi & Saatchi to create a unique real-life gaming experience for their washing powder brand – Ariel – that is controlled completely by Facebook.

Washing powder is pretty much just a necesary commodity, it’s not really something that invokes a lot of excitement or that you even really think about that much, so Saatchi & Saatchi wanted to do something that would get people talking. They created a live gaming experience in the middle of Stockholm Central Station, where you can control a ‘stain gun’ to squirt jam and chocolate at clothes as they revolve on the washing line. And it’s all controlled via an app on the Ariel Facebook Page in Sweden, Denmark, Norway or Finland.

Read the full post at SimplyZesty.com

The Sky’s The Limit For Trolleys

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Source: silicon.com

2 September 2011: No longer will football fans be able to complain that they can’t watch the game and do the shopping at the same time. Sainsbury’s supermarket branch in Kensington, West London, is testing a new innovation that sees shopping trolleys fitted with a tilting iPad holder and speakers which would allow trolley pushers to watch live sports or news on their portable devices.

The trolleys have been developed by broadcaster Sky as a means of highlighting its Sky Go service which allows iPad users to stream live content. As well as boasting the tilting holder, the front bumpers are fitted with a sensor which lets off a warning beep if the engrossed shopper gets too close to another customer. Meanwhile an onboard battery with a self-charging solar panel, ensures that the iPad never runs out of juice. Unfortunately the only thing the trolley doesn’t come with is an iPad.

Mirror Mirror On the Wall

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Source: scoop.it

31 August 2011: The New York Times Co.’s R&D Lab has created a futuristic mirror that can give you information on just about anything you want, all whilst you brush your teeth or style your hair. The device (working name: “the magic mirror”) uses Microsoft’s Kinect motion-sensing technology to read physical cues from its owner, as well as voice recognition technology to detect verbal cues, and the Times’ powerful API’s to serve information upon demand.

Ideally the device would replace the standard bathroom mirror, with the objective of bringing a new kind of intimacy to the news experience. The user can browse Times headlines, watch Times videos, schedule events on a personalized calendar, shop online, or maybe just leave messages for other members of the household. It can display information about health products, give details on nearby doctors and pharmacies, as well as provide coupons for discounts for products.

In its current form, “the magic mirror” is clearly a very Times oriented experience, but with only a small amount of evolution it certainly has the potential to be a powerful retail tool. In Brian House’s demonstration of the mirror, he shows it generating a tie for him to trial out, matching it to his body position, as well as showing past outfits that he has worn. Purchasing items through the mirror is surely only a matter of time away.

New York Times R&D Lab: Retail and the “magic mirror” from Nieman Journalism Lab on Vimeo.

Nike ‘Addiction’

Creative Directors: Fabio Fernandes / Eduardo Lima
Head Of Art: Joao Linneu
Art Director: Rodrigo Castellari
Copywriters: Eduardo Lima/Pedro Prado
Typography: Mario Níveo
Agency Producers: Adriano Costa / Marcio Leitão
Account: Marcello Penna / Saulo Sanches / Gisela Assumpção / Mayra Pellegrini / Caroline Poppi
Media: Lica Bueno / Sandro Cachiello / Bruno Storace
Planners: José Porto / Utymo Oliveira / Marcus Nascimento
Production Company: Delibistrot
Director: Jones+Tino
Cinematographer: Andre Faccioli
Post Production: Casablanca
Editors: Ricardo Jones /Marcio Leitão
Sound: Satelite
Advertiser’s Supervisor: Tiago Pinto / Guilherme Glezer

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Snap It With Glamour

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Source: nytimes.com

22 August 2011: Condé Nast magazine Glamour has embedded mobile codes within its pages and has high hopes that readers will use their cellphones to access additional digital content. “Our theme is social networking across the board,” said Jenny Bowman, Glamour’s creative services director. “Social is so huge that we wanted to take it to the next step and make it seamless for our audience.”

Readers intrigued by pop star Rihanna on the cover of the September issue can use their phones to interact with the Facebook logo on the cover. An iPhone app provides readers access to a video of Rihanna answering questions about her life. Throughout the Glamour magazine there are numerous ‘SnapTags’ (displaying Facebook or Twitter logos inside a code ring) to be scanned which offer up a variety of digital opportunities and promotions.

Readers can gain access to giveaways, learn more about discounts and offers from the magazine or advertisers, instantly ‘Like’ the magazine, and have deals delivered directly to their mobile phones. “The tags drive consumer participation,” said Nicole Skogg, founder and chief executive of SpyderLynk, which created the SnapTags. “There’s a ripple effect in interest when the user can move seamlessly to a page.”

The Changing Landscape of Advertising

22 August 2011: Aimee Groth, Editor of Business Insider, speaks to Con Williamson, Chief Creative Officer of Saatchi & Saatchi New York, about the future of television and the nature of social media and its place in advertising campaigns. “Social media is certainly changing the advertising landscape - and some companies are handling this shift better than others. Beer companies, for one, are dominating. People are out drinking, and they’ll respond quickly on Twitter”, says Williamson.

Kraft Knows What You Want for Dinner

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Source: psfk.com

16 August 2011: American global technology company Intel and Kraft Foods have collaborated on a virtual display concept intended to help shoppers decide what they should have for dinner. Using high tech sensors, ‘The Next Generation Meal Planning Solution’ scans the person standing in front of it, detects their age and gender according to anonymous video analytics software, then determines and returns a number of potential recipes that might suit the person, according to collected demographic information.

The user has the opportunity to look for more customized results according to their past shopping habits and can do this in a number of ways. They can submit their purchase history data via their grocery store loyalty card, use Kraft’s iFood Assistant mobile app, or by submitting their browsing history on kraftrecipes.com. According to this information ‘The Next Generation Meal Planning Solution’ can calculate and return highly personalized meal suggestions to the user.

Tag What Now?

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Source: www.springwise.com

15 August 2011: Colorado based Tagwhat have come up with a way for users to experience the history and hidden stories of geographical places. Available for iPhone 3GS/4 and Android, Tagwhat’s app “Great Stories at Places” aims to let users experience stories wherever they go.

When users look through their phone’s camera at any real life location, a small tag pops up detailing the history or any stories about it. This information changes based on whatever the user is looking at, and this forms the basis for how Tagwhat aims to enhance the viewer’s perception of the world. Stories on Tagwhat are organized into channels focusing on topics such as music, food, nature and art. This enables users to explore their surroundings the way they want to, according to their interests.

Such technology presents advertisers the opportunity to visually present information about their brands on location and in real time. Consumers will be able to learn more about a brand’s story and then share what they’ve learnt at the click of a button.

Be Your Own Concierge

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Source: www.hotelchatter.com

11 August 2011: If you don’t want to bother waiting in line for the hotel concierge or get on a computer for information you need, JW Marriott’s Chicago hotel offers interactive signs that will give you the lowdown on everything from the latest news to directions around the city.

Positioned on the ground, second, third, and fourth floors of the hotel, these interactive screens provide information on downtown attractions, event listings, weather, flight information, and headlines on the day’s news and sport. Alternatively, you can plan your night by mapping out directions from your hotel to desired destinations.

Such interactive signs provide the opportunity for hotels to network with local businesses and brands. An added bonus would be the addition of discount coupons or virtual concierge dockets that could provide deals at places around town.

NZ Air Force Invites Recruits to Step Up With Innovative Campaign

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8 August 2011: Saatchi & Saatchi on behalf of the Defence Force and working with local partners’ RESN (interactive vendor), Paragon (mechanical engineers) and Kennedy Model Making, have created a unique interactive gaming environment to launch the Royal New Zealand Air Force’s recruitment campaign via a branded YouTube channel, “Step Up”.

Building on the learnings of the Army’s highly successful “Get What It Takes” YouTube channel launched by Saatchi & Saatchi for the New Zealand Army last September. The new campaign offers users the chance to experience four live simulated challenges that test their skills against everyday situations a career in the Air Force has to offer.

The interactive environment enables a user to remotely control a streaming video camera in real‐time over one of four different miniature models of New Zealand. The challenges involve piloting a helicopter in the mountains or over farmland, flying a plane over a coastline or driving a forklift in an aircraft hanger.

Through a mix of 15 second TV spots and online promotions, viewers are drawn to a dedicated RNZAF branded YouTube channel. Once a user has completed each challenge they receive a video of their challenges to share via Facebook and Twitter.

While the captivating gaming opportunity is expected to draw people to the site, the campaign encourages viewers to learn more about the skills and careers related to the challenge, and watch videos that depict trades the Air Force is recruiting for.

Read the full press release on Saatchi.com

Ads Prime for TV Reruns

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Source: igossip.com

5 August 2011: Advertisers are coming up with new ways to capture the attention of TV viewers through placing products in the most unexpected places – within old reruns of television shows. One example is a recent rerun of an episode of “How I Met Your Mother,” first shown in 2007. In the episode, a shelf in the background contains a digitally inserted magazine with an ad on the back for the recent movie “Zookeeper” starring Kevin James. In the original broadcast, the magazine was not present. 

Viewers may have questions regarding how such actions may affect plot and timeline continuity. However, the more conversations swirl, the more the brands will stick in viewers’ memories, serving the digital product placement’s purpose.

Virtual DJ

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Source: latimesblogs.latimes.com

3 August 2011: Turntable.fm aims to create the feeling of being with friends at a concert when listening to music on a computer. Unlike traditional radio and Internet radio services like Last.fm and Pandora, Turntable.fm gives a group dynamic to the listening experience, enabling people to listen to the same song at the same time as others.

At Turntable.fm, avatars represent the users who are situated in one of many virtual listening rooms, where up to five people can take turns playing songs for the crowd. Those in the listening room can type to chat with each other or give songs an “awesome” or “lame” vote. DJs who are successful with the crowd earn points and use them to ultimately unlock virtual goods, which could become a new opportunity for brands to connect with this audience.

Doctor Who Travels Through Facebook

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Source: mashable.com

28 July 2011: Fans of the popular BBC series, ‘Doctor Who’, will be able to rent out episodes on Facebook. In exchange for Facebook’s credit currency, BBC Worldwide will rent out TV episodes to the social network’s members in Europe, U.S., Canada, Australia and New Zealand. 

BBC will start with everyone’s favorite time-traveling physician. The Doctor Who Facebook page contains nine stories, each with several episodes to stream. The episodes include digitally remastered versions of classic ‘Doctor Who’ episodes like “Tomb of the Cybermen” and modern-day favorites like “Silence in the Library” and “End of the World.” The Facebook exclusive — 1988’s “The Greatest Show in the Galaxy,” isn’t available on DVD.

Once rented, the episodes are available to view for 48 hours. It is all part of BBC’s innovative plan to serve fans and provide a fix of ‘Doctor Who’ until Series 6 continues in the fall. 

Location Forecast

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Source: foreca.st

27 July 2011: Designed to help people be more social offline, Forecast, a mobile application, adds a new dimension to location check-ins. The app works by telling your friends where you are going to be and creates flexibility for casual invitations to your friends to come join you later. The company’s goal is to create more serendipitous connections in the real world.

A popular use of Forecast is to distribute a small blast email to friends and let them know where you plan to be in an hour. Since the app is mobile, it’s always on and in your pocket, making it easy to arrange plans around it. The creator of Forecast, Rene Pinnell, says users are doubling every week. He hopes to release a Forecast API that will enable developers to share code and create an ecosystem around the service. 

 

Late Night Snack

Creative Director: Ron Thompson
Illustration/Animation: Bill Sneed

27 July 2011: “Based on the premise that every Toyota owner has an anecdote about why they love their car, Mike McKay, Executive Creative Director of Saatchi & Saatchi L.A., came up with ‘Auto-Biography’, a Facebook community where Toyota drivers can share their stories. In an effort to connect with Toyota owners, ‘Auto-Biography’ enables people to upload videos and post photographs of experiences associated with their vehicle. Using real Toyota owners as its inspiration, the campaign has amassed a range of intriguing tales, from the everyday to the fantastical.” - Tom Eslinger, Worldwide Digital Creative Director, Saatchi & Saatchi

Cheever Says Facebook ‘Digital Word of Mouth’ Helps Ads

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Click image to view video via clipsyndicate.com

20 July 2011: Claudine Cheever, Executive Vice President and Chief Strategy Officer at Saatchi & Saatchi North America talks about Facebook’s advertising prices. Cheever speaks with Carol Massar on Bloomberg Television’s “In the Loop with Betty Liu.”

Tesco’s Virtual Store

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Source: adverblog.com

13 July 2011: In South Korea, e-commerce is now seamlessly integrated into daily subway commutes. With fewer retail stores than its closest competitor, Tesco Homeplus developed an innovative idea to level the playing field by creating virtual stores where commuters can order groceries out of a virtual wall. 

Due to the significant amount of time spent commuting, South Koreans lack the time to shop in supermarkets. At the Tesco virtual store, commuters use their smartphones to scan QR codes and add products to their virtual cart. The groceries are delivered to their homes soon after. 

An interactive idea that melds outdoor advertising with mobile e-commerce, Tesco Homeplus’ foray into the virtual world has contributed to increase in the retailer’s online sales. Between November 2010 and January 2011, sales increased by 130%, with the number of registered members rising by 76%.

Telecom New Zealand ‘The Smartphone Network’

Client: Telecom New Zealand
Title: “The Smartphone Network”
Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Antonio Navas
Creative Director: Scott Huebscher
Creative Group Head: Anne Boothroyd
Copywriter: Jon Austin
Art Director: Rich Robson
Producer: Megan Robertson
Group Account Director: Simon Wedde
Senior Account Director: Michael Healy
Senior Strategist Ben: Fielding
Film Company: Prodigy Films
Director: Matt Palmer
Producer: Caz Hearn
Audio Post: Liquid
Post Production: Toybox

Marriott Gamifys International Recruitment

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Source: cmosite.com

12 July 2011: The gamification trend is spreading to online international recruitment. Marriott International has turned to a Facebook game to try to fill some 50,000 open jobs around the world by the end of this year. The Facebook game is part of Marriott’s strategy to attract more Millennials and interest them in hospitality careers. 

Players begin by managing a virtual hotel restaurant kitchen on My Marriott Hotel on Facebook. They can buy equipment and ingredients on a budget, hire and train employees, and serve guests. Players earn points for happy customers but lose points for poor service; they’re also rewarded when their operation turns a profit.  The game accommodates multiple languages – English, Spanish, French, Arabic and Mandarin.

The game will set Marriott apart in a new globalized business environment and allow it to showcase the attractiveness of opportunities in hospitality and service industry careers.

Shazam Creates TV Tagging

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Source: guardian.com

11 July 2011: British mobile entertainment firm Shazam, best known for its music discovery mobile application, is expanding beyond the music world to focus on TV show and advertisement tagging. The company has already been working with a number of US broadcasters this year. 

Shazam has 150 million users and is growing at a pace of 1.2 million new users a week. The extensive reach will naturally be used to start a natural extension of Shazamming television shows and the ads around them.

The Shazam TV app works very much in the same way as its music app. When a supported show is being watched, the viewer can tag it to access bonus content that show creators could not fit into the main show. Executives at Shazam reported they are working with the major networks and show creators to Shazam-enable specific shows, and making sure they provide a rich, satisfying experience for viewers.

Virtual Food Spotting

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Source: appadvice.com

28 June 2011: As upscale food trucks proliferate, websites and apps are popping up to keep track of the growth. Though many food trucks take to Twitter to broadcast their offerings and locations, websites that aggregate all of a city’s options are a source of relief to food lovers. 

An example of a user-friendly map-based website, and soon-to-be mobile app, is The strEATS, which exclusively serves the area of Washington D.C., USA. Created after its founders, Randy Shore and Dan Preiss, were tired of sorting through Twitter pages to find the location of good truck food, the website maps out the current locations of the city’s favorite food trucks in one place. As food trucks were so hard to locate and mobile, strEATS was exactly the necessary creation to put mobile food on a map. 

There are other several smart phone apps to help you monitor the latest in truck cuisine. The Food Trucks Map app is one of the standouts because it shows users which trucks are near their current location using their smart phone’s GPS.

TEDTalks 5 Years of Ideas

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Source: rathausartprojects.com

27 June 2011: TEDTalks online celebrates its five-year anniversary today. The purpose of Ted.com video is to spotlight great speakers, thinkers and doers. Speakers continue to use TEDTalks as an open platform to passionately communicate and spark connections around the world. In turn, people who watch the imaginative video content, use the site to exponentially spread ideas through viral distribution.

TED’s video website broadcasts lectures online for free and is home to about 1,000 videos. Since posting its first video, the site has received about 500 million total video views, 1 million Facebook followers, and 1 million iPad app downloads. They’ve been more successful than anyone at TED imagined they would be.

Director of TED Media June Cohen thought the 18-minute videos that were primarily about esoteric topics would mostly appeal to a “small, geeky audience.” The impact has been much wider proving that engaging, smart video content can go viral, no matter the length. Releasing the talks online for free has changed TED’s culture from one of closed, exclusive content, to a platform for spreading ideas. 

Today, TED will also release its first non-English TED talk online, part of its goal to expand their reach to feed the growing desire for knowledge and smart content in developing countries. Recorded in Mexico at a TEDx event, the talk will be broadcast in Spanish with English subtitles.

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Saatchi & Saatchi New Directors’ Showcase: ‘Hello, Future’

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23 June 2011: Saatchi & Saatchi presents the best new directing talent from around the world at the 21st Saatchi & Saatchi New Directors’ Showcase (NDS) at the Cannes Lions International Festival of Creativity.

The Saatchi & Saatchi New Directors’ Showcase is one of the highlights of the Festival, and has become one of the most popular events during Cannes week. Again this year, it takes place in The Grand Auditorium, with overspill into the Debussy.

To find the featured directors, Saatchi & Saatchi invites submissions from directors across the globe and uses its Network of some 140 offices worldwide, as well as relationships with key on-line sources. From an initial line up of several hundred directors, The Saatchi & Saatchi Worldwide Creative Board chose the final selection, and only 17 directors made the cut.

Kate Stanners, Creative Director of Saatchi & Saatchi London, and worldwide spokesperson for the NDS, commented, “As the media landscape constantly evolves, the skills required of a great director are still based on an ability to tell a story, to engage their audience, be that through new techniques or skilled performance.”

Read the full press release at Saatchi.com

Social TV Viewing

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Source: iTunes.com

20 June 2011: BeeTV, a social TV recommendation engine, has introduced a new iPad app that allows friends to share what they are watching with each other.

A new step for online socialization, BeeTV is integrated across the major social networks with users signing in using their Facebook or Twitter accounts to share the shows they are watching or intend to watch, and find out what their friends are watching in return.

The main BeeTV page shows the top trending shows, creating crowdsourced appeal. The activity on Facebook and Twitter determines the trending shows, which demonstrates BeeTV’s potential as a barometer of popular content. Comments about a show can also be viewed and shared by tapping on a show or movie page.

Projection of Imagination

17 June 2011: Bombay Sapphire has given 3D projection an innovative new twist. Through an online competition called “Project Your Imagination,” the brand asked Facebook fans to participate in sharing their inspiration.

The culmination of all idea submissions resulted in one winner, as selected by Facebook fans. The winner of the competition saw their imagination transformed into reality as Bombay Sapphire illuminated London’s Battersea Power Station with a thrilling 4D light projection display.

Friends of Bombay Sapphire were invited from all over the world to experience the light installation show from a luxury sea vessel on the Thames River, while sipping on Bombay Sapphire cocktails.

Snoop Shops It Like It’s Hot

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Source: facebookradar.co.nz

14 June 2011: Rapper Snoop Dogg is on the vanguard of Facebook promotion. In a first for social media marketing, a product endorsed by Snoop Dogg will get cheaper as more Facebook fans “Like” it. The tagline for the promotion is “Every Like Counts: When Likes Go Up, the Price Goes Down.”

In a promotion that combines “Likes” with the power of Groupon-style crowdsourced discounting, Snoop Dogg’s more than 10 million Facebook fans can link to a “Shop Snoop Now” site that promotes a line of FragranceRebel products. One product is featured each day for the “Like” program.

During one sale day, BOD Man Really Ripped Abs 8 oz. Fragrance Body Spray started out at $7.99, then went down to $7.20 (10% off) when it received 100 “Likes.” If the product received more than 200 “Likes,” the price would have decreased another 10%. The maximum discount is 30% off, at 300 “Likes.”

Multi-Platform Racing

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Source: iapps.in

13 June 2011: As Audi fired up racing fans with a win this weekend at the 2011 24 Hours of Le Mans, legions of racing aficionados with smartphones participated virtually in the multi-platform integrated experience.

Fans were able to witness all the fiery drama and race to the checkered flag on the newly unveiled Audi Live Racing. On the microsite, onboard race footage of Audi’s three R18 TDI cars were streamed 24 hours a day. Telemetry data on each respective vehicle - such as speed, selected gear and position on the track - were also made available on the site along with a race summary that was updated every two hours.

A variety of other Audi digital channels tracked the race in real time including the AudiSport Facebook page. On Twitter, the five-time Le Mans winner Emanuele Pirro provided race analysis, and the free “Audi Sport” iPhone app offered a live ticker and an image feed from Audi USA’s Flickr account.

Carrefour’s URL Shortener is a Hit on the Web

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Source: fabiola.blogspot.com

13 June 2011: Launched on May 16, Carrefour’s URL shortener - Virou.gr - has become a successful demonstration of solidarity among Internet users. Developed by F/Nazca Saatchi & Saatchi, the website was named Virou.gr (“virou” translates as “turned into”) because every character reduced turns into one gram of food donated.

The action produced surprising numbers. After just 24 hours of its official launching, the shortener hit the mark of one million characters reduced, which is equivalent to one ton of food that will be donated at the end of the campaign. In a single day, more than nine thousand links were reduced, which reflects the engagement of Internet users in participating of such an important cause as the fight against hunger and misery in Brazil. Almost a month after its release, 60,000 links have already been shortened.

Read the full press release at Saatchi.com.

World’s Most Romantic Moments

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Source: nitrolicious.com

10 June 2011: Tiffany & Co., one of the most romantic jewelry retailers in the world, has made its move into interactive marketing with a user generated app that records the most romantic memories from around the world. 

In a multimedia experience designed to inspire true romantics, visitors can view the short film, “Will You Marry Me?” by director Edward Burns at whatmakeslovetrue.com. At the microsite, users can also read proposal stories from couples and browse the four sections: Love Stories, Tiffany’s New York, The Art of Romance, and Love is Everywhere. An app within the site allows users to share their most romantic moments by placing a heart on the romantic spot on the map that they want to mark.

Free Food for Playing Pong

9 June 2011: McDonald’s in Sweden is garnering plenty of attention for its latest interactive billboard that utilizes mobile technology to give away prizes of food.

Customers in Stockholm engage with McDonald’s in a game of Pong by visiting the “Pick n’ Play” website on their smartphone. The phone’s GPS technology picks up the player’s location and the game is queued up for play. The smartphone becomes the controller for the game while the billboard becomes the main screen. The player must last 30 seconds against the computer and the difficulty level increases the longer the game lasts. PLayers who last the 30 seconds win a digital coupon that can be used to redeem their desired food prize at a nearby McDonald’s.

The Pong billboard is not McDonald’s first foray into interactive advertising. A year ago, McDonald’s set up a street billboard challenge that invited consumers to point their cellphone cameras and snap pictures of items such as coffee, pie or sundaes, as they whiz by on a mounted screen. At the end of the challenge, the screen shows the way to the nearest McDonald’s where consumers can claim the items for free.

Guinness Lights Up the Night

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Source: psfk.com

6 June 2011: Guinness gives its fans a chance to discover the best local nightlife with the introduction of a new iAd app. Whether you’re in the mood for a local bar, comedy or new music, users can download the app to discover the best of what’s happening in their city with easy word-of-mouth type recommendations.

The iAd was created by Guinness to take its fans on a journey of discovery and is part of a larger multi-platform digital campaign called ‘There’s More Life in the Dark’. The iAd opens with a narrator promising to show you where the best nights out are happening. The ad is then split into the four sections - pubs, gigs, comedy and sports - each inspiring viewers to find great nearby events and venues using the iPhone’s location based functionality.

Instant Growth on Farmville

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Source: brandchannel.com

1 June 2011: American Express is the latest company to venture into virtual gaming through the launch of an innovative brand integration within FarmVille. The promotion allows FarmVille players to receive “Social Currency” via a virtual gift from American Express — a blue windmill that unlocks Instant Grow, a virtual game booster that allows players to harvest crops immediately. 

By propelling its partnership with Zynga, Amex puts the spotlight on its “Social Currency” advertising campaign for Membership Rewards. Amex is also running a concurrent Facebook promotion where players can receive a 50% off Membership Rewards redemption rate for Zynga game cards.

The goal of Amex is to ensure its Membership Rewards program is top of mind among consumers. More than just points that consumers can collect, the value of the Amex Social Currency campaign is that it encourages consumers to think about Membership Rewards as a “social currency” that connects American Express card members to “the people, experiences and things they love, from entertainment to shopping to gaming.”

Toyota ‘Letter’

1 JUN 2011: “This ad is the most recent advertisement for Toyota de Puerto Rico by Badillo Nazca Saatchi & Saatchi. For many years they’ve built the reputation of the Toyota Brand based on the fact that Toyota cars last a long, long time.”
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53 Bilion Facebook Minutes

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Source: guardian.co.uk

27 May 2011: Americans spent 53 billion minutes or an average of 5.8 hours per user on Facebook in March 2011. That translates to a cumulative 100,000 years on Facebook; a number so big that the advertising industry news publication, Advertising Age, could not wrap its head around it! 

100,000 years is 53 billion minutes, which parses out to 5.8 hours per user. Or 12 minutes per day.

To put things in perspective, consider the following:

  • The average American spent 8.7 hours a night sleeping (Bureau of Labor Statistics, 2009)
  • Men spent 16 minutes a day doing housework, while women spent 36 minutes
  • People on average likely spent almost the same amount of time on exercise (18 minutes) and religious and spiritual activities (9 minutes).

The data seems to indicate that while people are spending a lot of time on social media, they are still spending nearly equal time on other activities.

Gaming the Tube

19 May 2011: The London Tube is challenging commuters to participate and engage in their daily travels around the city. Chromaroma, is the developer behind the game that has commuters exploring and connecting as they move throughout the Tube. As riders swipe their Oyster Card throughout the Tube system, the game tracks their movements and location.

According to Digital Buzz, the Chromaroma app also tracks a range of statistics on the number of swipes, achievements, missions, collections, places, identities, modes of transport, and even passengers passed. Players can amass points, capture stations to set records, and gain in the rankings – adding a new dimension of purpose to their routine daily commutes. The game encourages people to connect to communities of other people who use the same routes, explore new paths, and take on unfamiliar journeys as they use public transport.

Players enjoy an added bonus of unraveling the drama and excitement of the London Tube that they would not otherwise be privy to. The exploration game for the London Bus, Tram and Boat is coming soon.

Angry Birds Live

11 May 2011: Today hundreds of consumers will have the chance to experience the world’s number 1 smartphone game live in the latest installment of Deutsche Telekom’s “Life is for sharing” campaign. Its new campaign “Angry Birds live game” is a unique collaboration with Rovio’s No. 1 app Angry Birds, the cult game for mobile phones, along with Saatchi & Saatchi creative team.

...At the event shoot in a major European city of Barcelona the astonished audience got to experience the game’s well known characters live, from giant pigs, to flying birds, for one day only, everyone was able to experience the infectious experience of Angry Birds, but live. Passers-by become players, as with just a simple swipe of a finger on a smartphone screen they were able to activate a giant real-life catapult and take part in the game for real. Read full article at POPSOP.com

Social Film

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Source: fastcompany.com

9 May 2011: Going to the movies with friends has always been an inherently social experience. In the “social film” from Murmur, Him, Her and Them draws on the social interaction of viewers to adapt the viewing experience for their Facebook friends; essentially handing over control of the movie’s action. A Facebook app facilitates the interaction as friends select from the menu of film footage and interactive scenes.

In an interview, Mike Knowlton, one of the founding partners of Murmur, said, “We wanted to develop a film that had both a linear narrative and interactive elements.  We also wanted to incorporate some of the social mechanics that are found in social games. The intersection of these two ideas (interactive storytelling and social functionality) formed the foundation for the idea.  We saw Facebook as a great platform for this project.”

The film plot tells the story of a man as he navigates through his growing feelings for a girl in his office and his own personal issues.  Viewers will see some footage that is straight shot and other footage is moveable and interactive to make up a unique narrative for friends to watch. The technology has plenty of potential for brands who want to use entertainment as the doorway to deeply engage with consumers.

T-Mobile ‘Royal Wedding’

9 May 2011: In its first brand campaign for T-Mobile this year, Saatchi & Saatchi London launched a spoof video to commemorate the recent royal wedding of Kate Middleton and Prince William. The clip has been watched more than 20 million times on the T-Mobile ‘Life’s for Sharing’ YouTube channel and has proved to be a resounding viral success.

The 2 minute film clip features 15 royal lookalikes who have been selected to match actual members of the Royal family known to be attending Kate & Wills’ big day. The members of the royal wedding party dance their way down the aisle in front of a packed congregation in a routine choreographed to the 1990s top ten track House of Love East 17.
Read full press release.

Affective Gaming

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Source: Universty of Saskatchewan

6 May 2011: Living rooms all over the world could be the staging spot for a new movement that takes games beyond what is available through motion-sensing technology. ‘Affective Gaming’ is the latest innovation that taps into the emotional state of gamers to immerse them into the game environment, making the action real.

Previously in games, such as Left 4 Dead 2, players participated in fighting off zombies. If played well, the game becomes more intense and tougher opponents appear. If players play badly, the level of difficulty drops in the game.

Valve Software, a game developer, sees a better approach in using players’ emotional response more directly by adjusting game intensity based on physiological measures that are linked into the gaming environment.

A team from the University of Saskatchewan in Canada has already developed a simple 2D game that uses an Xbox 360 controller and a number of physiological inputs, such as heart rate and breathing. As players get excited and breathe faster, their enemies become larger.

Heart and breathing rates are measured through simple sensors such as a strap worn around the player’s chest. In the future, sensors to measure palm sweat, an indicator of the player’s level of excitement, could be integrated into existing controllers.

Great immersion will result in deeper participation and authentic gaming experiences for players. Later this year, Microsoft will introduce its new Avatar Kinect, which can detect emotions via facial expressions, allowing users to socialize online using cartoon characters that reflect their real-life emotions.

Reaching Consumers in the Digital Age

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What are the best ways for marketers to reach consumers in this digital age? Tom Eslinger, Digital Creative Director, Saatchi & Saatchi Worldwide, tells of his experiences at the Changing Media Summit 2011. Watch video here

Largest Panoramic Photo in the World

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Source: wired.com

21 April 2011: This 360 degree panorama of the Strahov Philosophical Library at the Strahov Monastery in Prague is the largest indoor photo in the world! Created from 3,000 individual photos, the photos were stitched together into a single image that is 280,000 x 140,000 pixels. The entire picture is around 40 gigapixels or 40,000 megapixels. A print out of the photo would measure around 23 meters or 78 feet in length.

Tourists are usually not allowed access to the hall but viewers all over the world can now zoom into the interactive photo and admire the impressive library and volumes from their own homes. The photo was shot and created by 360cities.net, a company that specializes in shooting and creating spherical gigapixel panorama photos. The 360 visuals are effective for injecting flair into any cultural, destination and tourism marketing campaign.

SoundTrack to Life

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Source: itunes.com

20 April 2011: SoundTracking is gaining ground. Since its launch at South by Southwest (SXSW), the SoundTracking iPhone app has achieved more than 100,000 downloads in two weeks at the Apple iTunes store. Developed by Schematic Labs, the SoundTracking app combines music with social networking, location sharing and photo sharing. Users can easily share the music moments or soundtracks in their day to day life. The expressions of feelings, emotion and story lines in one’s life can be shared instantaneously through Facebook and Twitter.

Social Times says the app can identify music currently being played (using GraceNote technology) at the user’s location or songs can be selected through a search function. Users then use SoundTracking to share a sample of the song, title, their current location and photos and comments on either the app itself or on an external social network, such as Facebook or Twitter.

Social Ads Look to Create Sisomo

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Source: blog.jivaldi.com

14 April 2011: Jennifer Kattula, Facebook’s manager of agency marketing, recently shared that one of the biggest challenges with Facebook is that people do not think of it as a place to be creative. “The ad unit size is so small, and there’s no sight, sound and motion.”

Enter Facebook Studio, social advertising that invites creatives and consumers alike to participate in advertising campaigns. The new Facebook service will embody the idea of social advertising, allowing share, like and comment functions on published work from within the social network. The idea behind it is that “social is creative. It’s more than just ads.”

Simultaneously, Google’s platform for injecting social into Google Ads is through +1. Google Search results that people like can be shared with their contacts and the rest of the web community in general. A +1 on a Google search result is akin to a Facebook Like. If the tool catches on, marketers could be on a new race to collect +1’s in addition to collecting Facebook Likes.

Hello, Future

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13 April 2011: As part of The 21st Saatchi & Saatchi New Directors’ Showcase at the Cannes Lions International Festival of Creativity 2011 (19 - 25 June), Saatchi & Saatchi partners with Vimeo and Moby to discover fresh filmmaking talent. Saatchi & Saatchi, along with acclaimed musician, composer and photographer Moby, and international video sharing community Vimeo, is throwing down the gauntlet to the next generation of young filmmakers with a unique Music Video Challenge based on the theme of this year’s New Directors’ Showcase -  ‘Hello, Future’.

So here’s the brief: Visualise the concept of ‘Hello, Future’ in the form of a standout music video inspired by one of three tracks selected from Moby’s new album, ‘Destroyed’. The winner will be announced at this year’s Saatchi & Saatchi New Directors’ Showcase in Cannes on 23rd June, as well as on the Vimeo website.

Read the full press release at Saatchi.com.

Location Aware Audio

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Source: springwise.com

7 April 2011: Location-based technology is increasingly being incorporated into products and now, landmarks. Ever picture yourself walking down the Mall in Washington DC to the tune of your own audio? US-based duo Bluebrain’s latest creation is a new album, The National Mall, which is also a location aware iPhone app.

Springwise.com reports that the album-app — recorded at Iguazu Sound and mastered by Steven Berson — responds to the listener’s location as they journey down the Mall in Washington DC. As visitors travel down the Washington Mall and pass by tagged locations, audio content of the album will change to interact with the new environment. Visitors will be treated to a “unique listening experience.” While the experience of the album, through melodies, rhythms, instrumentation, and songs, changes depending on the listener’s location, users will not be able to control the album directly.

The Apple App Store will soon unveil the app, which will feature a map-style visual aid to the album. Bluebrain has future plans to release similar location-aware albums for Prospect Park in Brooklyn, New York and California’s Highway 1.

Linking In to 100 Million

7 April 2011: LinkedIn has been adding new members at a rate of one million per week and recently announced that it has surpassed the major milestone of 100 million users. To celebrate, the social network shared an infographic to illustrate what 100 million users looks like. The most interesting statistic is that LinkedIn is seeing its fastest growth, not in the U.S., but in places such as Brazil, Mexico and India. For advertisers, this is a signal of where the world’s fastest growing segments of professionals are located. 

True to its mission, LinkedIn is quickly becoming the international connection destination for professional talent searches, deals and entrepreneurship. More interesting stats from LinkedIn:

• 44% of LinkedIn users are in the United States.
• LinkedIn activity is highest during the workday, peaking at around noon.
• 20% of the site’s users work in the service sector, while 9% work in finance and another 9% are in the high-tech industry.

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Source: mshcdn.com

The Group Buying Phenomenon

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Source: hothardware.com

5 April 2011: The phenomenon of individuals banding together to increase purchase power began with the successes of Groupon and Living Social. With just the touch of a digital screen, anyone could buy the right to pay $20 for $40 worth of food at a featured restaurant. Group buying is gaining in momentum and retailers are assessing the impact on the future of shopping. 

TechCrunch reports that group buying in the U.S. is estimated to grow an amazing 138% to $2.7 billion in 2011. In a study conducted by Local Offer Networks, the first three months of 2011 are projected to unleash deal volumes of more than half of what was offered in all of 2010. As group buying gains more followers, consumers are firmly in the driver’s seat of which food or retail outlet, or service they will try next. 

Categories seeing the most deals are:
• Food and Drink (27%)
• Beauty, Spa & Massage (19%)
• Fitness & nutrition (7%)
• Sports & Recreation (7%)
• Home Products & Services (5%)

Most popular cities for deals are:
• Chicago (where Groupon is based)
• New York City
• San Francisco
• Boston
• LA

Conill and T-Mobile Dial Up the Drama on Popular US Show ‘Eva Luna’

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Source: fastcompany.com

5 April 2011: A popular U.S. soap opera Eva Luna, is the stage for the latest non-traditional campaign from Conill for its client, T-Mobile. The effort engages viewers through a series of ingenious integrations shown during commercial breaks, where T-Mobile users are encouraged to call their friends or neighbours to update them on the latest scandalous developments on the show.

The most notable execution of the integrations took the form of the ‘Longest phone call ever’. In it, Conill took advantage of an opening and closing sponsorship opportunity to present an episode as if it were being told as a story over the phone. To accomplish this, Univision provided the script of the episode before it aired. The agency then added an audio track to pre-recorded video of a woman talking to someone (her aunt) on the phone. The narrative of the opening integration set-up what was to come in the first minutes of the show and the closing integration summarized the ending.

The insight that sparked this execution, “people love to talk about soap operas”, was a great trigger to produce work based on the overarching strategy that T-Mobile brings people together and helps them share their lives with family and friends.

Read the full press release at Saatchi.com.

Tribeca Film Festival Goes Online

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Source: tribecafilm.com

Watch, Connect and Engage is the call to action from the 2011 Tribeca Film Festival.  Marking its 10th anniversary, the festival will go online for the first time, making available Tribeca to an audience beyond New York. It also facilitates the connection between filmmakers and film lovers everywhere through the convergence of online and social media channels, including the Tribeca Q&A and YouTube.

Through the Tribeca Film Festival, viewers will be able to:

Watch festival films and live video streams from New York City
Connect with film insiders via Tribeca Q&A and the Future of Film blog.
Engage with filmmakers via conversations on the Filmmaker Feed. 

The free screenings run from April 20 to May 1. Beginning April 12 for American Express Cardmembers, and April 18 for the general public, users can reserve a ‘virtual seat’ for online screenings of select features and shorts. Only a select number of ‘seats’ are available per film. Visit the Festival Streaming Room for the full line-up.

The Future of Social Shopping

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Source: facebook.com/payvement

Facebook storefronts are opening all along the information superhighway. If you don’t have time to drive to the nearest mall, there is a very good chance you will soon find what you need on Facebook. Social e-commerce provider, Payvement, has launched a free Facebook Mall app that allows businesses to instantly tap into 500 million potential customers.  Facebook Mall currently has 50,000 retailers selling approximately 1.2 million items via the social networking site and consumers can conveniently add items to a single shopping cart. 

Though Facebook pages are already equipped with e-commerce functionality; the Facebook Mall app adds value by helping storefronts exponentially reach more people outside of their fan base.  As items are “Liked” by more shoppers, it moves to the top of the mall. It also makes for easier birthday or Christmas shopping decisions. With an average of 300 new storefront sign ups a day, social shopping on Facebook could one day pose a challenge to the established e-commerce retailers. 

Auto Music on Demand

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Source: infomobile.com

On-demand music services are coming to a car stereo system near you, allowing passengers to enjoy ad-free music through their own library of songs or personally created radio stations. Some audio/automotive partnerships already in existence are MOG, who has developed a partnership with BMW MINI USA to enable audio connectivity through iPhones, and soon BlackBerries and other mobile app devices. 

Another major player in the field, Pandora, already has partnerships with Ford and Toyota. As competition between on-demand car systems heat up and the presence of services spread, traditional radio advertisers will need to experiment with new, inventive ways (creating musical content or partner with recording labels and artists) to reach this vast mobile audience.

March Madness App Scorecard

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Image source: itunes.com

23 March 2011: Whether your platform of choice is the iPad, iPhone, or Android, there is a NCAA March Madness app for you. March Madness On Demand for iPad and iPhone is getting the most attention due to solid content quality and live streaming of all the games, all at no cost.

A new NCAA March Madness app has been introduced every year for the last three years, driving scores of hoops fans to iTunes to download the new version. Why the stampede to upgrade? Because no other app offers the same level of improvements and live streaming to every game. From the first round up until the Final Four, fans enjoy quality screen time with their favorite team over WiFi or 3G.

Royal Wedding in 3D

22 March 2011: There are no signs of Google Earth 3D slowing down its mission to deliver a new dimension to creativity and exploration. People all over the world can now get closer to the royal wedding celebration in London on April 29 as Google Earth is expanding its 3D imagery of Central London – including the full royal wedding procession route. So even if you can’t make it to London for William and Kate’s big day, you’ll be able to follow along as if you were in the carriage with them.

The procession begins at Westminster Abbey, continues past several famous landmarks, such as Big Ben, the Prime Minister’s residence before it finally completes at Buckingham Palace. The new Google Earth 3D imagery also encapsulates the beauty of London, giving virtual tourists an aerial view of thousands of trees, parks and buildings including the world-renowned British Museum.

Screens are the New ‘Allies’ of Brands Today

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16 March 2011: Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, speaks to El Tiempo in Colombia about engagement consumers on screens and the importance of Lovemarks. “If a brand wants to occupy the top spot, it should be on all screens: television, mobile phones, iPad, computers, which obviously involves social networks. This is the way to engage the most important participant today: consumers who share. So said Kevin Roberts, one of the most renowned advertisers and creatives in the world.”

Read the full article in Spanish at www.eltiempo.com.

Using Augmented Reality to See Poverty

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Image source: psfk.com

8 March 2011: Poverty is too easy to ignore when people can’t experience it for themselves. To combat this, UNICEF has launched their new ‘Scan and Help’ campaign which makes use of augmented reality. Posters can now be spotted in major cities bearing only a photograph of a person, the words ‘scan and help’ and a mobile tag. Passers-by who scan the tag using a specially designed application are taken into the world of the person featured on the billboard. Once connected to the augmented reality application, users are able to scan the environment in which the person lives and see facts about the area by moving their phone from side to side. At any time users can click a link to make a donation to UNICEF. The application itself also gives users access to additional photos, videos and information about the people featured – who appear as ghostly images until enough funds are raised for them to live free from poverty.

Read more at PSFK

Cooking Lessons in a Bag

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Image source: trendhunterstatic.com

8 March 2011: Now everyone can cook like a pro thanks to The Idea Pantry, a new concept by Progresso and POKE New York. The Idea Pantry is an online library of cooking lessons and ideas for every sauce in Progresso’s product range, with information on how to access the site a provided as a handy extra inside the packaging. Budding chefs can follow lesson plans on the site, as well as ask specially-selected tutors any culinary questions they might have. For now, only Progresso sauces have this feature but it will soon be expanded across the full product range. As each sauce effectively comes with a cooking tutor and a community of home chefs, this innovation is bringing social media home in a bag.

Read more at PSFK

Swap Your Talents for Furniture

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Image source: swapmeet.bludot.com

2 March 2011: Want the latest home furniture but can’t afford the price tag? Then take part in the Blue Dot Swap Meet. The modern furniture retailer has launched an online campaign where people can bid for any item in their range, offering their unique talents as payment rather then cash. The rules suggest bidding “collections, creations, talents [and] taxidermy,” while the instruction video encourages imaginative and goofy approaches. This campaign follows on from the Real Good Chair project, where Blu Dot replaced discarded furniture on city streets with new items from their range.

Read more at PSFK

Engaging Customers with Instagram

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Image source: twiddlemythumbs.com

2 March 2011: Photo-sharing apps are a fast growing phenomenon as seen by their rapid adoption over the past few months. Applications such as Instagram allow users to share images across various social networks with just a few taps, while also creating a community for those with a passion for photography. The iPhone-only app received 100,000 registrations in its first week and now has around 2 million registered users who upload 290,000 photos each day. Brands have also taken to the new platform with iconic companies such as PepsiCo, Starbucks and Levis all establishing an Instagram presence. Brisk Iced Tea, a division of PepsiCo, is now running a competition where fans are asked to tag their photos with #briskpic for the chance to be featured on a can that will be unveiled at a conference later this month. Over 1,500 photos have been uploaded for the competition so far.

Read more at Mashable

Advertising Tailored to Your Emotions

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Image source: psfk.com

1 March 2011: The spread of information in the digital age is helping advertisers make their ads better targeted then ever before. The Centre for Future Studies suggests that the developments which we are witnessing now are just the beginning as companies start using technology that recognises how consumers are feeling. The Japanese based company, NEC, has already developed age and gender guessing advertisements that modulate themselves depending on the person watching the ad. This kind of ‘Gladvert’ technology is expected to become an increasingly common part of everyday life over the next few years.

Read more at PSFK

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