Porsche Goes Flying
28 September 2011: Porsche has teamed up with a number of airlines to print 2D QR barcodes on the back of airplane tickets. When first-class and business-class passengers scan these codes they will gain access to promotional information including videos and the opportunity to request test drives at any local Porsche dealer.
While there appears to be a fair amount of debate raging as to just how effective QR codes are as a marketing device and whether consumers will bother to scan, let alone even notice them, the use of QR codes is a trend worth tracking. Luckily for Porsche, statistics show that of those who do use QR codes, most are male (60.5% of code scanning audience) within the age bracket of 18-34 (53.4%) and have a household income of $100k or more (36.1%).
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