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On Demand Football Pitch


Source: nikeblog.com

In the Spanish capital of Madrid, people are able to request Nike for a pop-up football pitch in six different city neighbours, as a part of a #mipista campaign. Players request a pitch using their smartphones, and once an order is placed, Nike specialists drive to the location with a laser system and crane and use laser beams to create an augmented football pitch where two teams of five can play.


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